Health care · Small-town market · Nebraska
Medical and dental practices in the Norfolk, NE area
Competitor counts, household spending and official business counts for medical and dental practices in the Norfolk, NE area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #436 of 538 scored small-town markets
#9 of 9 scored small-town markets based in Nebraska
- Listings
- 221
- 15 chain locations (7%)
- Official establishments
- 85
- Businesses with payroll, 2023
- Household spending a year
- $26.1M
- On medical and dental services · $1,333 a household
- Spending per listing
- $118K
- 22% below the U.S.
- Listings per 10k households
- 112.7
- 33% above the U.S.
- Population, 2025
- 49,228
- +1.1% since 2020
See the medical and dental practices around any address in the Norfolk area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for medical and dental practices in the Norfolk area is 32 (lower middle), #436 of 538 scored small-town markets and #9 of 9 scored small-town markets based in Nebraska. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 221 medical and dental practices in the Norfolk area. Chain locations make up 7% of them, against 11% across the U.S. That comes to 112.7 for every 10,000 households, 33% above the U.S. rate of 84.5.
Households in the Norfolk area spend about $26.1M a year on medical and dental services, or $1,333 per household, 3% above the U.S. average. That is about $118K of household spending for each practice on map listings, 22% below the U.S. figure of $152K.
Official counts show 85 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Norfolk area in 2023. That is one for every 231 households, against one for every 270 across the U.S. Between 2020 and 2025, the population of the Norfolk area grew 1.1%, slower than the U.S. (+3.1%).
How the Norfolk area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norfolk area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 112.7 | 72.7 | 84.5 |
| Spending per listing | $118K | $197K | $152K |
| Households per official establishment | 231 | 295 | 270 |
| Official establishment growth, 2019–2023 | n/a | −3.2% | +1.5% |
| Population growth, 2020–2025 | +1.1% | +2.8% | +3.1% |
| Spending per household on medical and dental services | $1,333 | $1,432 | $1,288 |
| Median household income | $65,968 | $76,475 | $80,734 |
| Groundwork market score | 32 | 73 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 85
- Employees, 2023
- 1,101
- Annual payroll, 2023
- $100M
- One-person businesses, 2023
- 23Businesses with no payroll
- Map listings, September 2026
- 22115 chain locations
- Listings at the U.S. rate for this spending
- 171The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Norfolk area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Norfolk area
- Population, 2025 estimate
- 49,228+1.1% since 2020
- Households
- 19,617
- Median age
- 38.9
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 1,574 sq. mi.
- People per square mile
- 31
- Median household income
- $65,968+18.2% vs. 2015–2019, before inflation
- Average household income
- $88,357
- Median home value
- $204,700
- Jobs located here
- 24,757
- Daytime population
- 48,024Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Norfolk area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Nebraska
Every Nebraska market ranked →The highest-scoring small-town markets in Nebraska for medical and dental practices, numbered among those based in Nebraska, with the Norfolk area marked.
Top small-town markets in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Beatrice, NE | 80 | 38 | 40.7 | $324K | +0.2% | #26 of 538 |
| 2Lexington, NE | 72 | 37 | 37.1 | $366K | +1.1% | #66 of 538 |
| 3Columbus, NE | 72 | 82 | 47.2 | $291K | +3.8% | #67 of 538 |
| 4Fremont, NE | 56 | 112 | 73.8 | $185K | +2.6% | #217 of 538 |
| 5Kearney, NE | 45 | 199 | 87.3 | $161K | +1.9% | #329 of 538 |
| 6Hastings, NE | 44 | 129 | 75.6 | $178K | −0.2% | #333 of 538 |
| 7Scottsbluff, NE | 41 | 112 | 72.8 | $177K | −1.2% | #358 of 538 |
| 8North Platte, NE | 39 | 109 | 71.8 | $182K | −3.6% | #372 of 538 |
| 9Norfolk, NE | 32 | 221 | 112.7 | $118K | +1.1% | #436 of 538 |
Other business types in the Norfolk area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics32
- Dentists and orthodontists41
- Primary care and pediatrics44
- Urgent care and walk-in clinics
- Chiropractors38
- Physical therapy36
- Optometrists and eye care51
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Norfolk, NE area?
The Norfolk area has 221 medical and dental practices on map listings as of September 2026. 15 of them (7%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 85 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023. Official counts also show 23 one-person businesses without payroll.
How much do households in the Norfolk, NE area spend on medical and dental services?
About $26.1M a year, or $1,333 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 221 medical and dental practices on map listings, it comes to $118K per practice. It is estimated from the incomes of the 19,617 households in the Norfolk area and national spending patterns by income.
How does the Norfolk, NE area compare with the U.S. for medical and dental practices?
The Norfolk area has 112.7 medical and dental practices per 10,000 households, 33% above the U.S. rate of 84.5. Spending per practice is $118K, 22% below the U.S. figure of $152K. At the national ratio of medical and dental practices to household spending, the Norfolk area would have about 171, against 221 on map listings. There is one business with payroll in the industry for every 231 households, against one for every 270 across the U.S.
How fast is the Norfolk, NE area growing?
Population estimates put the Norfolk area at 49,228 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 19,617 households. Median household income in the Norfolk area is $65,968, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Norfolk area scores 32 for medical and dental practices (lower middle), #436 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Norfolk area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Norfolk area
Screening a site or an acquisition in the Norfolk area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.