Home services · Small-town market · Nebraska
Home repair companies in the Norfolk, NE area
How the Norfolk, NE area compares with other small-town markets and the U.S. for home repair companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #455 of 526 scored small-town markets
#4 of 9 scored small-town markets based in Nebraska
- Listings
- 30
- 0 chain locations (0%)
- Official establishments
- 49
- Businesses with payroll, 2023
- Household spending a year
- $50.3M
- On home repairs, maintenance and insurance · $2,563 a household
- Spending per listing
- $1.7M
- 31% below the U.S.
- Listings per 10k households
- 15.3
- 23% above the U.S.
- Population, 2025
- 49,228
- +1.1% since 2020
See the home repair companies around any address in the Norfolk area
The site report maps the home repair companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Norfolk area scores 32 (lower middle) on the Groundwork market score for home repair companies, ranking #455 of 526 scored small-town markets and #4 of 9 scored small-town markets based in Nebraska. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 30 home repair companies in the Norfolk area. None of them are chain locations, against 4% across the U.S. That is 15.3 per 10,000 households, 23% above the U.S. rate of 12.4.
Households in the Norfolk area spend about $50.3M a year on home repairs, maintenance and insurance, or $2,563 per household, 15% below the U.S. average. That works out to $1.7M per company, 31% below the U.S. figure of $2.4M.
The official count of businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in the Norfolk area was 49 in 2023. That is one for every 400 households, against one for every 587 across the U.S. Population estimates show the Norfolk area grew 1.1% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Norfolk area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the home repair companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norfolk area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.3 | 15.9 | 12.4 |
| Spending per listing | $1.7M | $1.7M | $2.4M |
| Households per official establishment | 400 | 450 | 587 |
| Official establishment growth, 2019–2023 | n/a | +4.0% | +9.6% |
| Population growth, 2020–2025 | +1.1% | +2.8% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,563 | $2,751 | $3,018 |
| Median household income | $65,968 | $76,475 | $80,734 |
| Groundwork market score | 32 | 24 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 49
- Employees, 2023
- 329
- Annual payroll, 2023
- $19.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 300 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Norfolk area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Norfolk area
- Population, 2025 estimate
- 49,228+1.1% since 2020
- Households
- 19,617
- Median age
- 38.9
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 1,574 sq. mi.
- People per square mile
- 31
- Median household income
- $65,968+18.2% vs. 2015–2019, before inflation
- Average household income
- $88,357
- Median home value
- $204,700
- Jobs located here
- 24,757
- Daytime population
- 48,024Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Norfolk area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the home repair companies on map listings by name and distance.
Or open the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHome repair trades across Nebraska
Every Nebraska market ranked →The highest-scoring small-town markets in Nebraska for home repair companies, numbered among those based in Nebraska, with the Norfolk area marked.
Top small-town markets in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 54 | 20 | 11.5 | $2.3M | +3.8% | #215 of 526 |
| 2Lexington, NE | 51 | 12 | 12.0 | $2.2M | +1.1% | #263 of 526 |
| 3Fremont, NE | 34 | 29 | 19.1 | $1.4M | +2.6% | #442 of 526 |
| 4Norfolk, NE | 32 | 30 | 15.3 | $1.7M | +1.1% | #455 of 526 |
| 5Beatrice, NE | 30 | 14 | 15.0 | $1.7M | +0.2% | #471 of 526 |
| 6Hastings, NE | 29 | 27 | 15.8 | $1.6M | −0.2% | #477 of 526 |
| 7Kearney, NE | 29 | 69 | 30.3 | $887K | +1.9% | #482 of 526 |
| 8Scottsbluff, NE | 25 | 26 | 16.9 | $1.4M | −1.2% | #501 of 526 |
| 9North Platte, NE | 24 | 21 | 13.8 | $1.8M | −3.6% | #507 of 526 |
Other business types in the Norfolk area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many home repair companies are in the Norfolk, NE area?
The Norfolk area has 30 home repair companies on map listings as of September 2026. None of them are chain locations. The listings count HVAC, plumbing, electrical, roofing and gutter companies. Official counts show 49 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in 2023.
How much do households in the Norfolk, NE area spend on home repairs, maintenance and insurance?
About $50.3M a year, or $2,563 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 30 home repair companies on map listings, it comes to $1.7M per company. It is estimated from the incomes of the 19,617 households in the Norfolk area and national spending patterns by income.
How does the Norfolk, NE area compare with the U.S. for home repair companies?
The Norfolk area has 15.3 home repair companies per 10,000 households, 23% above the U.S. rate of 12.4. Spending per company is $1.7M, 31% below the U.S. figure of $2.4M. At the national ratio of home repair companies to household spending, the Norfolk area would have about 21, against 30 on map listings. There is one business with payroll in the industry for every 400 households, against one for every 587 across the U.S.
How fast is the Norfolk, NE area growing?
Population estimates put the Norfolk area at 49,228 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 19,617 households. Median household income in the Norfolk area is $65,968, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Norfolk area scores 32 for home repair companies (lower middle), #455 of 526 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Norfolk area. It maps the home repair companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for home repair companies · All 56 business types in the Norfolk area
Screening a site or an acquisition in the Norfolk area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.