Real estate · Small-town market · Nebraska
Real estate agents and brokers in the Norfolk, NE area
How the Norfolk, NE area compares with other small-town markets and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #359 of 533 scored small-town markets
#6 of 9 scored small-town markets based in Nebraska
- Listings
- 35
- 1 chain location (3%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $262.4M
- On rent and homeowner costs · $13,375 a household
- Housing spending per listing (U.S. = 100)
- 138
- 38% above the U.S.
- Listings per 10k households
- 17.8
- 42% below the U.S.
- Population, 2025
- 49,228
- +1.1% since 2020
See the real estate agents and brokers around any address in the Norfolk area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Norfolk area spend about $262.4M a year on rent and homeowner costs, or $13,375 per household, 20% below the U.S. average. Housing spending per office is 38% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
There are 35 real estate agents and brokers on map listings in the Norfolk area as of September 2026. One of them (3%) is a chain location, against 4% across the U.S. Per 10,000 households, that is 17.8, 42% below the U.S. rate of 30.6.
In 2023, official counts showed 14 businesses with payroll in the Norfolk area classed as offices of real estate agents and brokers. That is one for every 1,401 households, against one for every 788 across the U.S.
Between 2020 and 2025, the population of the Norfolk area grew 1.1%, slower than the U.S. (+3.1%). For real estate agents and brokers, the Norfolk area has a Groundwork market score of 42 (lower middle): #359 of 533 scored small-town markets and #6 of 9 scored small-town markets based in Nebraska.
How the Norfolk area compares
The same measures for Nebraska and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Norfolk area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.8 | 22.5 | 30.6 |
| Housing spending per listing (U.S. = 100) | 138 | 116 | 100 |
| Households per official establishment | 1,401 | 705 | 788 |
| Official establishment growth, 2019–2023 | n/a | +14.1% | +20.1% |
| Population growth, 2020–2025 | +1.1% | +2.8% | +3.1% |
| Spending per household on rent and homeowner costs | $13,375 | $14,176 | $16,661 |
| Median household income | $65,968 | $76,475 | $80,734 |
| Groundwork market score | 42 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14
- Employees, 2023
- 43
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 351 chain location
- Listings at the U.S. rate for this spending
- 48The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Norfolk area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Norfolk area
- Population, 2025 estimate
- 49,228+1.1% since 2020
- Households
- 19,617
- Median age
- 38.9
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 1,574 sq. mi.
- People per square mile
- 31
- Median household income
- $65,968+18.2% vs. 2015–2019, before inflation
- Average household income
- $88,357
- Median home value
- $204,700
- Jobs located here
- 24,757
- Daytime population
- 48,024Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Norfolk area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Nebraska
Every Nebraska market ranked →The highest-scoring small-town markets in Nebraska for real estate agents and brokers, numbered among those based in Nebraska, with the Norfolk area marked.
Top small-town markets in Nebraska
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Beatrice, NE | 55 | 10 | 10.7 | 226 | +0.2% | #183 of 533 |
| 2Columbus, NE | 49 | 28 | 16.1 | 156 | +3.8% | #273 of 533 |
| 3Hastings, NE | 47 | 21 | 12.3 | 201 | −0.2% | #297 of 533 |
| 4Lexington, NE | 45 | 19 | 19.0 | 131 | +1.1% | #330 of 533 |
| 5Fremont, NE | 45 | 29 | 19.1 | 130 | +2.6% | #331 of 533 |
| 6Norfolk, NE | 42 | 35 | 17.8 | 138 | +1.1% | #359 of 533 |
| 7Kearney, NE | 38 | 45 | 19.7 | 129 | +1.9% | #416 of 533 |
| 8Scottsbluff, NE | 34 | 22 | 14.3 | 166 | −1.2% | #464 of 533 |
| 9North Platte, NE | 25 | 28 | 18.4 | 130 | −3.6% | #520 of 533 |
Other business types in the Norfolk area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate38
- Real estate agents and brokers42
- Property management54
- Mortgage brokers and lenders50
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in the Norfolk, NE area?
As of September 2026, map listings count 35 real estate agents and brokers in the Norfolk area. One of them (3%) is a chain location. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 14 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in the Norfolk, NE area spend on rent and homeowner costs?
About $262.4M a year, or $13,375 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). For the 35 real estate agents and brokers on map listings, housing spending per office is 38% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 19,617 households in the Norfolk area and national spending patterns by income.
How does the Norfolk, NE area compare with the U.S. for real estate agents and brokers?
The Norfolk area has 17.8 real estate agents and brokers per 10,000 households, 42% below the U.S. rate of 30.6. The index of housing spending per office is 138, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Norfolk area would have about 48, against 35 on map listings. There is one business with payroll in the industry for every 1,401 households, against one for every 788 across the U.S.
How fast is the Norfolk, NE area growing?
Population estimates put the Norfolk area at 49,228 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 19,617 households. Median household income in the Norfolk area is $65,968, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Norfolk area scores 42 for real estate agents and brokers (lower middle), #359 of 533 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Norfolk area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Norfolk area
Screening a site or an acquisition in the Norfolk area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.