Clothing and laundry · Small-town market · Nebraska
Clothing, shoe and laundry businesses in the Norfolk, NE area
How the Norfolk, NE area compares with other small-town markets and the U.S. for clothing, shoe and laundry businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #366 of 536 scored small-town markets
#7 of 9 scored small-town markets based in Nebraska
- Listings
- 53
- 24 chain locations (45%)
- Official establishments
- 18
- −26.1% since 2019
- Household spending a year
- $36.4M
- On clothing, shoes and related services · $1,856 a household
- Spending per listing
- $687K
- 22% below the U.S.
- Listings per 10k households
- 27.0
- 16% above the U.S.
- Population, 2025
- 49,228
- +1.1% since 2020
See the clothing, shoe and laundry businesses around any address in the Norfolk area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 53 clothing, shoe and laundry businesses in the Norfolk area. Of those, 24 are chain locations, or 45%, against 37% across the U.S. That comes to 27.0 for every 10,000 households, 16% above the U.S. rate of 23.3.
Household spending on clothing, shoes and related services in the Norfolk area comes to about $36.4M a year: $1,856 per household, 10% below the U.S. average. Spread across 53 clothing, shoe and laundry businesses, that is $687K per business, 22% below the U.S. figure of $880K.
The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Norfolk area was 18 in 2023, down 26.1% from 2019. That is one for every 1,090 households, against one for every 1,008 across the U.S. Official counts list 45 one-person businesses without payroll.
Population estimates show the Norfolk area grew 1.1% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for clothing, shoe and laundry businesses in the Norfolk area is 40 (lower middle), #366 of 536 scored small-town markets and #7 of 9 scored small-town markets based in Nebraska.
How the Norfolk area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norfolk area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.0 | 21.2 | 23.3 |
| Spending per listing | $687K | $941K | $880K |
| Households per official establishment | 1,090 | 1,140 | 1,008 |
| Official establishment growth, 2019–2023 | −26.1% | −9.6% | −12.0% |
| Population growth, 2020–2025 | +1.1% | +2.8% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,856 | $1,999 | $2,055 |
| Median household income | $65,968 | $76,475 | $80,734 |
| Groundwork market score | 40 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18−26.1% over the period
- Employees, 2023
- 152
- Annual payroll, 2023
- $3.1M
- One-person businesses, 2023
- 45Businesses with no payroll
- Map listings, September 2026
- 5324 chain locations
- Listings at the U.S. rate for this spending
- 41The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Norfolk area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Norfolk area
- Population, 2025 estimate
- 49,228+1.1% since 2020
- Households
- 19,617
- Median age
- 38.9
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 1,574 sq. mi.
- People per square mile
- 31
- Median household income
- $65,968+18.2% vs. 2015–2019, before inflation
- Average household income
- $88,357
- Median home value
- $204,700
- Jobs located here
- 24,757
- Daytime population
- 48,024Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Norfolk area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Nebraska
Every Nebraska market ranked →The highest-scoring small-town markets in Nebraska for clothing, shoe and laundry businesses, numbered among those based in Nebraska, with the Norfolk area marked.
Top small-town markets in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hastings, NE | 75 | 24 | 14.1 | $1.3M | −0.2% | #67 of 536 |
| 2Lexington, NE | 62 | 19 | 19.0 | $990K | +1.1% | #161 of 536 |
| 3Fremont, NE | 57 | 37 | 24.4 | $767K | +2.6% | #221 of 536 |
| 4Columbus, NE | 46 | 47 | 27.1 | $700K | +3.8% | #312 of 536 |
| 5Kearney, NE | 44 | 60 | 26.3 | $740K | +1.9% | #323 of 536 |
| 6Scottsbluff, NE | 41 | 40 | 26.0 | $685K | −1.2% | #356 of 536 |
| 7Norfolk, NE | 40 | 53 | 27.0 | $687K | +1.1% | #366 of 536 |
| 8Beatrice, NE | 38 | 26 | 27.9 | $655K | +0.2% | #380 of 536 |
| 9North Platte, NE | 24 | 47 | 30.9 | $582K | −3.6% | #478 of 536 |
Other business types in the Norfolk area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry40
- Clothing and shoe stores37
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Norfolk, NE area?
There are 53 clothing, shoe and laundry businesses on map listings in the Norfolk area as of September 2026. 24 of them (45%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 18 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 26.1% from 2019. Official counts also show 45 one-person businesses without payroll.
How much do households in the Norfolk, NE area spend on clothing, shoes and related services?
About $36.4M a year, or $1,856 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 53 clothing, shoe and laundry businesses on map listings, it comes to $687K per business. It is estimated from the incomes of the 19,617 households in the Norfolk area and national spending patterns by income.
How does the Norfolk, NE area compare with the U.S. for clothing, shoe and laundry businesses?
The Norfolk area has 27.0 clothing, shoe and laundry businesses per 10,000 households, 16% above the U.S. rate of 23.3. Spending per business is $687K, 22% below the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, the Norfolk area would have about 41, against 53 on map listings. There is one business with payroll in the industry for every 1,090 households, against one for every 1,008 across the U.S. The official count fell 26.1% from 2019 to 2023, against −12.0% for the U.S.
How fast is the Norfolk, NE area growing?
Population estimates put the Norfolk area at 49,228 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 19,617 households. Median household income in the Norfolk area is $65,968, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Norfolk area scores 40 for clothing, shoe and laundry businesses (lower middle), #366 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Norfolk area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Norfolk area
Screening a site or an acquisition in the Norfolk area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.