Child care · Metro area · Wisconsin
Child care centers and preschools in the Oshkosh-Neenah, WI metro area
The child care centers and preschools in the Oshkosh-Neenah, WI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #222 of 387 scored metro areas
#7 of 13 scored metro areas based in Wisconsin
- Listings
- 34
- 2 chain locations (6%)
- Official establishments
- 28
- −3.4% since 2019
- Household spending a year
- $28.2M
- On child care and other personal services · $389 a household
- Spending per listing
- $831K
- 17% below the U.S.
- Listings per 10k households
- 4.7
- 19% below the U.S.
- Population, 2025
- 174,218
- +1.4% since 2020
See the child care centers and preschools around any address in the Oshkosh-Neenah metro area
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oshkosh-Neenah metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 34 child care centers and preschools in the Oshkosh-Neenah metro area. Of those, 2 are chain locations, or 6%, against 12% across the U.S. That comes to 4.7 for every 10,000 households, 19% below the U.S. rate of 5.8.
Household spending on child care and other personal services in the Oshkosh-Neenah metro area comes to about $28.2M a year: $389 per household, 33% below the U.S. average. That works out to $831K per center, 17% below the U.S. figure of $1M.
The official count of businesses with payroll classed as child care services in the Oshkosh-Neenah metro area was 28 in 2023, down 3.4% from 2019. That is one for every 2,595 households, against one for every 1,573 across the U.S. Official counts list 152 one-person businesses without payroll.
Between 2020 and 2025, the population of the Oshkosh-Neenah metro area grew 1.4%, slower than the U.S. (+3.1%). For child care centers and preschools, the Oshkosh-Neenah metro area has a Groundwork market score of 47 (lower middle): #222 of 387 scored metro areas and #7 of 13 scored metro areas based in Wisconsin.
How the Oshkosh-Neenah metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oshkosh-Neenah metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.7 | 5.1 | 5.8 |
| Spending per listing | $831K | $832K | $1M |
| Households per official establishment | 2,595 | 1,561 | 1,573 |
| Official establishment growth, 2019–2023 | −3.4% | +0.3% | +5.7% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on child care and other personal services | $389 | $422 | $581 |
| Median household income | $74,925 | $77,485 | $80,734 |
| Groundwork market score | 47 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28−3.4% over the period
- Employees, 2023
- 492
- Annual payroll, 2023
- $11.9M
- One-person businesses, 2023
- 152Businesses with no payroll
- Map listings, September 2026
- 342 chain locations
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as child care services in the Oshkosh-Neenah metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Oshkosh-Neenah metro area
- Population, 2025 estimate
- 174,218+1.4% since 2020
- Households
- 72,667
- Median age
- 40.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 435 sq. mi.
- People per square mile
- 395
- Median household income
- $74,925+28.0% vs. 2015–2019, before inflation
- Average household income
- $94,286
- Median home value
- $225,800
- Jobs located here
- 96,519
- Daytime population
- 182,504Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Oshkosh-Neenah metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of the Oshkosh-Neenah metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for child care centers and preschools, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Oshkosh-Neenah metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Appleton, WI | 71 | 34 | 3.4 | $1.3M | +2.7% | #53 of 387 |
| 2Wausau, WI | 67 | 12 | 2.1 | $1.9M | +1.0% | #67 of 387 |
| 3Fond du Lac, WI | 67 | 10 | 2.3 | $1.7M | +0.5% | #68 of 387 |
| 4Sheboygan, WI | 62 | 13 | 2.6 | $1.5M | 0.0% | #96 of 387 |
| 5Green Bay, WI | 61 | 51 | 3.7 | $1.1M | +2.5% | #109 of 387 |
| 6Janesville-Beloit, WI | 47 | 27 | 4.0 | $947K | +1.7% | #216 of 387 |
| 7Oshkosh-Neenah, WI | 47 | 34 | 4.7 | $831K | +1.4% | #222 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 45 | 954 | 6.5 | $866K | +2.6% | #235 of 387 |
| 8Madison, WI | 40 | 188 | 6.2 | $798K | +4.1% | #264 of 387 |
| 9Kenosha, WI | 36 | 34 | 4.9 | $893K | −0.4% | #285 of 387 |
Other business types in the Oshkosh-Neenah metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools47
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in the Oshkosh-Neenah, WI metro area?
The Oshkosh-Neenah metro area has 34 child care centers and preschools on map listings as of September 2026. 2 of them (6%) are chain locations. The listings count day care centers and preschools. Official counts show 28 businesses with payroll classed as child care services in 2023, down 3.4% from 2019. Official counts also show 152 one-person businesses without payroll.
How much do households in the Oshkosh-Neenah, WI metro area spend on child care and other personal services?
About $28.2M a year, or $389 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). Spread across the 34 child care centers and preschools on map listings, it comes to $831K per center. It is estimated from the incomes of the 72,667 households in the Oshkosh-Neenah metro area and national spending patterns by income.
How does the Oshkosh-Neenah, WI metro area compare with the U.S. for child care centers and preschools?
The Oshkosh-Neenah metro area has 4.7 child care centers and preschools per 10,000 households, 19% below the U.S. rate of 5.8. Spending per center is $831K, 17% below the U.S. figure of $1M. At the national ratio of child care centers and preschools to household spending, the Oshkosh-Neenah metro area would have about 28, against 34 on map listings. There is one business with payroll in the industry for every 2,595 households, against one for every 1,573 across the U.S. The official count fell 3.4% from 2019 to 2023, against +5.7% for the U.S.
How fast is the Oshkosh-Neenah, WI metro area growing?
Population estimates put the Oshkosh-Neenah metro area at 174,218 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 72,667 households. The median household income in the Oshkosh-Neenah metro area is $74,925 a year, 7% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oshkosh-Neenah metro area scores 47 for child care centers and preschools (lower middle), #222 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Oshkosh-Neenah metro area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in the Oshkosh-Neenah metro area
Screening a site or an acquisition in the Oshkosh-Neenah metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Oshkosh-Neenah metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.