Pets · Metro area · Wisconsin
Pet businesses in the Oshkosh-Neenah, WI metro area
How the Oshkosh-Neenah, WI metro area compares with other metro areas and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #241 of 387 scored metro areas
#9 of 13 scored metro areas based in Wisconsin
- Listings
- 78
- 11 chain locations (14%)
- Official establishments
- 39
- +8.3% since 2019
- Household spending a year
- $60.1M
- On pets · $828 a household
- Spending per listing
- $771K
- 12% below the U.S.
- Listings per 10k households
- 10.7
- 3% above the U.S.
- Population, 2025
- 174,218
- +1.4% since 2020
See the pet businesses around any address in the Oshkosh-Neenah metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oshkosh-Neenah metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 78 pet businesses in the Oshkosh-Neenah metro area. Chain locations make up 14% of them, against 17% across the U.S. That is 10.7 per 10,000 households, 3% above the U.S. rate of 10.4.
Household spending on pets in the Oshkosh-Neenah metro area comes to about $60.1M a year: $828 per household, 9% below the U.S. average. That is about $771K of household spending for each business on map listings, 12% below the U.S. figure of $878K.
In 2023, official counts showed 39 businesses with payroll in the Oshkosh-Neenah metro area classed as pet care, veterinarians and pet stores, up 8.3% from 2019. That is one for every 1,863 households, against one for every 1,852 across the U.S. Official counts list 63 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $436K has gone to businesses classed as pet care, veterinarians and pet stores in the Oshkosh-Neenah metro area.
Between 2020 and 2025, the population of the Oshkosh-Neenah metro area grew 1.4%, slower than the U.S. (+3.1%). The Groundwork market score for pet businesses in the Oshkosh-Neenah metro area is 44 (lower middle), #241 of 387 scored metro areas and #9 of 13 scored metro areas based in Wisconsin.
How the Oshkosh-Neenah metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oshkosh-Neenah metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.7 | 11.8 | 10.4 |
| Spending per listing | $771K | $730K | $878K |
| Households per official establishment | 1,863 | 1,721 | 1,852 |
| Official establishment growth, 2019–2023 | +8.3% | +8.5% | +11.4% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on pets | $828 | $861 | $909 |
| Median household income | $74,925 | $77,485 | $80,734 |
| Groundwork market score | 44 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 39+8.3% over the period
- Employees, 2023
- 469
- Annual payroll, 2023
- $18.8M
- One-person businesses, 2023
- 63Businesses with no payroll
- Map listings, September 2026
- 7811 chain locations
- Listings at the U.S. rate for this spending
- 69The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $436K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Oshkosh-Neenah metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Oshkosh-Neenah metro area
- Population, 2025 estimate
- 174,218+1.4% since 2020
- Households
- 72,667
- Median age
- 40.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 435 sq. mi.
- People per square mile
- 395
- Median household income
- $74,925+28.0% vs. 2015–2019, before inflation
- Average household income
- $94,286
- Median home value
- $225,800
- Jobs located here
- 96,519
- Daytime population
- 182,504Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Oshkosh-Neenah metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Oshkosh-Neenah metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for pet businesses, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Oshkosh-Neenah metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 67 | 1,482 | 10.0 | $1M | +2.6% | #65 of 387 |
| 1Sheboygan, WI | 66 | 39 | 7.8 | $1.1M | 0.0% | #73 of 387 |
| 2Milwaukee-Waukesha, WI | 56 | 622 | 9.5 | $933K | 0.0% | #147 of 387 |
| 3Appleton, WI | 52 | 115 | 11.5 | $786K | +2.7% | #181 of 387 |
| 4Kenosha, WI | 51 | 66 | 9.6 | $930K | −0.4% | #184 of 387 |
| Duluth, MN-WI | 51 | 114 | 9.5 | $863K | +0.2% | #185 of 387 |
| 5Eau Claire, WI | 50 | 70 | 9.7 | $854K | +2.6% | #194 of 387 |
| 6Racine-Mount Pleasant, WI | 49 | 92 | 11.4 | $752K | +0.4% | #199 of 387 |
| 7Madison, WI | 46 | 375 | 12.4 | $764K | +4.1% | #224 of 387 |
| 8Wausau, WI | 46 | 65 | 11.2 | $754K | +1.0% | #225 of 387 |
| 9Oshkosh-Neenah, WI | 44 | 78 | 10.7 | $771K | +1.4% | #241 of 387 |
Other business types in the Oshkosh-Neenah metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses44
- Veterinarians70
- Pet grooming and boarding30
- Pet stores23
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Oshkosh-Neenah, WI metro area?
There are 78 pet businesses on map listings in the Oshkosh-Neenah metro area as of September 2026. 11 of them (14%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 39 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 8.3% from 2019. Official counts also show 63 one-person businesses without payroll.
How much do households in the Oshkosh-Neenah, WI metro area spend on pets?
About $60.1M a year, or $828 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 78 pet businesses on map listings, it comes to $771K per business. It is estimated from the incomes of the 72,667 households in the Oshkosh-Neenah metro area and national spending patterns by income.
How does the Oshkosh-Neenah, WI metro area compare with the U.S. for pet businesses?
The Oshkosh-Neenah metro area has 10.7 pet businesses per 10,000 households, 3% above the U.S. rate of 10.4. Spending per business is $771K, 12% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Oshkosh-Neenah metro area would have about 69, against 78 on map listings. There is one business with payroll in the industry for every 1,863 households, against one for every 1,852 across the U.S. The official count rose 8.3% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Oshkosh-Neenah, WI metro area growing?
Population estimates put the Oshkosh-Neenah metro area at 174,218 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 72,667 households. The median household income in the Oshkosh-Neenah metro area is $74,925 a year, 7% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oshkosh-Neenah metro area scores 44 for pet businesses (lower middle), #241 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Oshkosh-Neenah metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Oshkosh-Neenah metro area
Screening a site or an acquisition in the Oshkosh-Neenah metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Oshkosh-Neenah metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.