Auto · County · Wisconsin
Insurance agencies in Forest County, WI
The insurance agencies in Forest County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 3
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.8M
- On vehicle insurance · $1,702 a household
- Spending per listing
- $2.3M
- 81% above the U.S.
- Listings per 10k households
- 7.5
- 52% below the U.S.
- Population, 2025
- 9,574
- +4.4% since 2020
See the insurance agencies around any address in Forest County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Forest County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 3 insurance agencies in Forest County. Per 10,000 households, that is 7.5, 52% below the U.S. rate of 15.6.
At $1,702 per household (13% below the U.S. average), households in Forest County spend about $6.8M a year on vehicle insurance. Spread across 3 insurance agencies, that is $2.3M per agency, 81% above the U.S. figure of $1.3M.
There is no official count of businesses with payroll classed as insurance agencies and brokerages in Forest County: counts under 3 aren’t published.
Between 2020 and 2025, the population of Forest County grew 4.4%, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Forest County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Forest County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.5 | 13.7 | 15.6 |
| Spending per listing | $2.3M | $1.2M | $1.3M |
| Households per official establishment | n/a | 958 | 966 |
| Official establishment growth, 2019–2023 | n/a | −3.5% | −1.0% |
| Population growth, 2020–2025 | +4.4% | +1.3% | +3.1% |
| Spending per household on vehicle insurance | $1,702 | $1,617 | $1,957 |
| Median household income | $61,071 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 30 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Forest County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Forest County
- Population, 2025 estimate
- 9,574+4.4% since 2020
- Households
- 4,006
- Median age
- 48.3
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 1,014 sq. mi.
- People per square mile
- 9
- Median household income
- $61,071
- Average household income
- $77,601
- Median home value
- $185,000
- Jobs located here
- 3,301
- Daytime population
- 8,665Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Forest County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Forest County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for insurance agencies, numbered among those based in Wisconsin, with Forest County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waushara County, WI | 65 | 11 | 10.4 | $1.8M | +2.8% | #626 of 2,272 |
| 2Clark County, WI | 64 | 10 | 7.8 | $2.3M | +1.2% | #644 of 2,272 |
| 3Adams County, WI | 63 | 9 | 9.5 | $1.9M | +5.2% | #693 of 2,272 |
| 4Oconto County, WI | 62 | 21 | 12.5 | $1.6M | +2.9% | #732 of 2,272 |
| 5Vilas County, WI | 59 | 5 | 4.5 | $3.7M | +2.9% | #791 of 2,272 |
| 6Polk County, WI | 59 | 19 | 9.7 | $2M | +1.7% | #799 of 2,272 |
| 7Kenosha County, WI | 57 | 56 | 8.1 | $2M | −0.4% | #865 of 2,272 |
| 8Trempealeau County, WI | 56 | 11 | 8.8 | $2.1M | +1.1% | #895 of 2,272 |
| 9Dodge County, WI | 54 | 31 | 8.6 | $2M | −0.3% | #975 of 2,272 |
| 10Pierce County, WI | 51 | 20 | 12.6 | $1.6M | +3.1% | #1,075 of 2,272 |
| Forest County, WI | Not scored | 3 | 7.5 | $2.3M | +4.4% |
Other business types in Forest County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Forest County, WI?
Forest County has 3 insurance agencies on map listings as of September 2026. The listings count insurance agencies. No official count is published for insurance agencies and brokerages in Forest County: counts under 3 are left out.
How much do households in Forest County, WI spend on vehicle insurance?
About $6.8M a year, or $1,702 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 3 insurance agencies on map listings, it comes to $2.3M per agency. It is estimated from the incomes of the 4,006 households in Forest County and national spending patterns by income.
How does Forest County, WI compare with the U.S. for insurance agencies?
Forest County has 7.5 insurance agencies per 10,000 households, 52% below the U.S. rate of 15.6. Spending per agency is $2.3M, 81% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Forest County would have about 5, against 3 on map listings.
How fast is Forest County, WI growing?
Population estimates put Forest County at 9,574 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 4,006 households. The median household income in Forest County is $61,071 a year, 24% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Forest County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Forest County
Screening a site or an acquisition in Forest County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Forest County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.