Pets · County · Wisconsin
Pet businesses in Forest County, WI
The pet businesses in Forest County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $2.9M
- On pets · $726 a household
- Spending per listing
- $1.5M
- Too few listings to compare
- Listings per 10k households
- 5.0
- Too few listings to compare
- Population, 2025
- 9,574
- +4.4% since 2020
See the pet businesses around any address in Forest County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Forest County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 2 pet businesses in Forest County. That is 5.0 per 10,000 households.
Households in Forest County spend about $2.9M a year on pets, or $726 per household, 20% below the U.S. average. That works out to $1.5M per business.
There is no official count of businesses with payroll classed as pet care, veterinarians and pet stores in Forest County: counts under 3 aren’t published. Official counts also show 3 one-person businesses without payroll.
Population estimates show Forest County grew 4.4% from 2020 to 2025, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Forest County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Forest County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 11.8 | 10.4 |
| Spending per listing | $1.5M | $730K | $878K |
| Households per official establishment | n/a | 1,721 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +8.5% | +11.4% |
| Population growth, 2020–2025 | +4.4% | +1.3% | +3.1% |
| Spending per household on pets | $726 | $861 | $909 |
| Median household income | $61,071 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Forest County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Forest County
- Population, 2025 estimate
- 9,574+4.4% since 2020
- Households
- 4,006
- Median age
- 48.3
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 1,014 sq. mi.
- People per square mile
- 9
- Median household income
- $61,071
- Average household income
- $77,601
- Median home value
- $185,000
- Jobs located here
- 3,301
- Daytime population
- 8,665Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Forest County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Forest County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pet businesses, numbered among those based in Wisconsin, with Forest County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pierce County, WI | 70 | 18 | 11.3 | $824K | +3.1% | #291 of 2,200 |
| 2Sheboygan County, WI | 69 | 39 | 7.8 | $1.1M | 0.0% | #309 of 2,200 |
| 3Calumet County, WI | 69 | 23 | 10.8 | $852K | +2.9% | #323 of 2,200 |
| 4Douglas County, WI | 67 | 14 | 7.3 | $1.1M | −0.8% | #378 of 2,200 |
| 5Milwaukee County, WI | 64 | 261 | 6.7 | $1.2M | −1.5% | #494 of 2,200 |
| 6Eau Claire County, WI | 63 | 38 | 8.5 | $987K | +3.0% | #538 of 2,200 |
| 7Lincoln County, WI | 62 | 12 | 9.4 | $837K | −0.1% | #578 of 2,200 |
| 8Dane County, WI | 60 | 293 | 11.6 | $827K | +4.9% | #660 of 2,200 |
| 9Outagamie County, WI | 60 | 92 | 11.7 | $769K | +2.6% | #667 of 2,200 |
| 10Kenosha County, WI | 58 | 66 | 9.6 | $930K | −0.4% | #717 of 2,200 |
| Forest County, WI | Not scored | 2 | 5.0 | $1.5M | +4.4% |
Other business types in Forest County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Forest County, WI?
There are 2 pet businesses on map listings in Forest County as of September 2026. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in Forest County: counts under 3 are left out. Official counts list 3 one-person businesses without payroll.
How much do households in Forest County, WI spend on pets?
About $2.9M a year, or $726 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 2 pet businesses on map listings, it comes to $1.5M per business. It is estimated from the incomes of the 4,006 households in Forest County and national spending patterns by income.
How does Forest County, WI compare with the U.S. for pet businesses?
Forest County has 2 pet businesses on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of pet businesses to household spending, Forest County would have about 3, against 2 on map listings.
How fast is Forest County, WI growing?
Population estimates put Forest County at 9,574 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 4,006 households. The median household income in Forest County is $61,071 a year, 24% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Forest County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Forest County
Screening a site or an acquisition in Forest County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Forest County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.