Food and drink · Metro area · Wisconsin
Sit-down restaurants in the Sheboygan, WI metro area
Competitor counts, household spending and official business counts for sit-down restaurants in the Sheboygan, WI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #289 of 387 scored metro areas
#13 of 13 scored metro areas based in Wisconsin
- Listings
- 286
- 62 chain locations (22%)
- Official establishments
- 96
- −9.4% since 2019
- Household spending a year
- $189.8M
- On food away from home · $3,816 a household
- Spending per listing
- $663K
- In line with the U.S.
- Listings per 10k households
- 57.5
- 6% below the U.S.
- Population, 2025
- 118,047
- 0.0% since 2020
See the sit-down restaurants around any address in the Sheboygan metro area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sheboygan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 286 sit-down restaurants in the Sheboygan metro area. Of those, 62 are chain locations, or 22%, against 29% across the U.S. That is 57.5 per 10,000 households, 6% below the U.S. rate of 61.3.
Household spending on food away from home in the Sheboygan metro area comes to about $189.8M a year: $3,816 per household, 6% below the U.S. average. That works out to $663K per restaurant, in line with the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
Official counts show 96 businesses with payroll classed as full-service restaurants in the Sheboygan metro area in 2023, down 9.4% from 2019. That is one for every 518 households, against one for every 500 across the U.S. Another 11 one-person businesses have no payroll, by official counts. Since fiscal 2022, 12 SBA-backed loans worth $4.5M have gone to businesses classed as full-service restaurants in the Sheboygan metro area.
Population estimates put the population change in the Sheboygan metro area from 2020 to 2025 at 0.0%, against +3.1% for the U.S. The Sheboygan metro area scores 37 (lower middle) on the Groundwork market score for sit-down restaurants, ranking #289 of 387 scored metro areas and #13 of 13 scored metro areas based in Wisconsin.
How the Sheboygan metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sheboygan metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 57.5 | 52.3 | 61.3 |
| Spending per listing | $663K | $757K | $664K |
| Households per official establishment | 518 | 497 | 500 |
| Official establishment growth, 2019–2023 | −9.4% | −1.0% | +1.5% |
| Population growth, 2020–2025 | 0.0% | +1.3% | +3.1% |
| Spending per household on food away from home | $3,816 | $3,959 | $4,070 |
| Median household income | $73,094 | $77,485 | $80,734 |
| Groundwork market score | 37 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 96−9.4% over the period
- Employees, 2023
- 1,461
- Annual payroll, 2023
- $29.8M
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 28662 chain locations
- Listings at the U.S. rate for this spending
- 286The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 12
- Amount
- $4.5M
SBA-backed loans to businesses classed as full-service restaurants in the Sheboygan metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sheboygan metro area
- Population, 2025 estimate
- 118,0470.0% since 2020
- Households
- 49,725
- Median age
- 42.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 512 sq. mi.
- People per square mile
- 231
- Median household income
- $73,094+20.4% vs. 2015–2019, before inflation
- Average household income
- $93,780
- Median home value
- $232,700
- Jobs located here
- 58,857
- Daytime population
- 120,358Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sheboygan metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Sheboygan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for sit-down restaurants, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Sheboygan metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 81 | 6,781 | 45.9 | $1M | +2.6% | #13 of 387 |
| 1Racine-Mount Pleasant, WI | 69 | 358 | 44.5 | $889K | +0.4% | #54 of 387 |
| 2Madison, WI | 69 | 1,574 | 52.2 | $828K | +4.1% | #56 of 387 |
| 3Kenosha, WI | 67 | 333 | 48.3 | $842K | −0.4% | #62 of 387 |
| 4Oshkosh-Neenah, WI | 65 | 343 | 47.2 | $811K | +1.4% | #78 of 387 |
| 5Appleton, WI | 63 | 504 | 50.5 | $824K | +2.7% | #91 of 387 |
| 6Fond du Lac, WI | 62 | 185 | 42.8 | $892K | +0.5% | #98 of 387 |
| 7La Crosse-Onalaska, WI-MN | 62 | 325 | 45.1 | $850K | +0.4% | #99 of 387 |
| 8Milwaukee-Waukesha, WI | 61 | 3,299 | 50.3 | $805K | 0.0% | #106 of 387 |
| 9Wausau, WI | 60 | 253 | 43.7 | $893K | +1.0% | #110 of 387 |
| 13Sheboygan, WI | 37 | 286 | 57.5 | $663K | 0.0% | #289 of 387 |
Other business types in the Sheboygan metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes44
- Sit-down restaurants37
- Fast food and sandwich shops64
- Pizza52
- Coffee shops and cafes48
- Bakeries and dessert shops62
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Sheboygan, WI metro area?
There are 286 sit-down restaurants on map listings in the Sheboygan metro area as of September 2026. 62 of them (22%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 96 businesses with payroll classed as full-service restaurants in 2023, down 9.4% from 2019. Official counts list 11 one-person businesses without payroll.
How much do households in the Sheboygan, WI metro area spend on food away from home?
About $189.8M a year, or $3,816 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 286 sit-down restaurants on map listings, it comes to $663K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 49,725 households in the Sheboygan metro area and national spending patterns by income.
How does the Sheboygan, WI metro area compare with the U.S. for sit-down restaurants?
The Sheboygan metro area has 57.5 sit-down restaurants per 10,000 households, 6% below the U.S. rate of 61.3. Spending per restaurant is $663K, in line with the U.S. figure of $664K. The count on map listings matches the U.S. ratio of sit-down restaurants to household spending. There is one business with payroll in the industry for every 518 households, against one for every 500 across the U.S. The official count fell 9.4% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Sheboygan, WI metro area growing?
Population estimates put the Sheboygan metro area at 118,047 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 49,725 households. The median household income in the Sheboygan metro area is $73,094 a year, 9% below the U.S. median of $80,734. That rose 20.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sheboygan metro area scores 37 for sit-down restaurants (lower middle), #289 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sheboygan metro area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Sheboygan metro area
Screening a site or an acquisition in the Sheboygan metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sheboygan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.