Fitness and classes · County · Wisconsin
Yoga, Pilates and fitness studios in Milwaukee County, WI
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Milwaukee County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #568 of 777 scored counties
#23 of 27 scored counties in Wisconsin
- Listings
- 91
- 13 chain locations (14%)
- Official establishments
- 113
- All fitness and recreational sports centers · +4.6% since 2019
- Household spending a year
- $316.7M
- On memberships, classes and admissions · $807 a household
- Spending per listing
- $3.5M
- 14% below the U.S.
- Listings per 10k households
- 2.3
- 4% below the U.S.
- Population, 2025
- 924,216
- −1.5% since 2020
See the yoga, Pilates and fitness studios around any address in Milwaukee County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 91 yoga, Pilates and fitness studios in Milwaukee County. Chain locations make up 14% of them, against 18% across the U.S. That comes to 2.3 for every 10,000 households, 4% below the U.S. rate of 2.4.
At $807 per household (18% below the U.S. average), households in Milwaukee County spend about $316.7M a year on memberships, classes and admissions. That is about $3.5M of household spending for each studio on map listings, 14% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
In 2023, official counts showed 113 businesses with payroll in Milwaukee County classed as fitness and recreational sports centers, up 4.6% from 2019. That is one for every 3,473 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 6 SBA-backed loans worth $2.1M have gone to businesses classed as fitness and recreational sports centers in Milwaukee County.
Between 2020 and 2025, the population of Milwaukee County declined 1.5%, against +3.1% for the U.S. Milwaukee County scores 39 (lower middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #568 of 777 scored counties and #23 of 27 scored counties in Wisconsin.
How Milwaukee County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Milwaukee County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.3 | 2.2 | 2.4 |
| Spending per listing | $3.5M | $4.2M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 3,473 | 2,966 | 3,109 |
| Official establishment growth, 2019–2023 | +4.6% | +9.1% | +5.8% |
| Population growth, 2020–2025 | −1.5% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $807 | $921 | $983 |
| Median household income | $64,435 | $77,485 | $80,734 |
| Groundwork market score | 39 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 108 → 113All fitness and recreational sports centers · +4.6% over the period
- Employees, 2023
- 2,617
- Annual payroll, 2023
- $40.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 9113 chain locations
- Listings at the U.S. rate for this spending
- 78The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $2.1M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Milwaukee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Milwaukee County
- Population, 2025 estimate
- 924,216−1.5% since 2020
- Households
- 392,399
- Median age
- 36.5
- Homes lived in by their owners
- 50%
- Vehicles per household
- 1.5
- Land area
- 241 sq. mi.
- People per square mile
- 3,837
- Median household income
- $64,435+27.3% vs. 2015–2019, before inflation
- Average household income
- $88,836
- Median home value
- $230,700
- Jobs located here
- 496,935
- Daytime population
- 971,639Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Milwaukee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for yoga, Pilates and fitness studios, numbered among those based in Wisconsin, with Milwaukee County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, WI | 74 | 8 | 1.4 | $7.7M | +1.8% | #48 of 777 |
| 2Rock County, WI | 70 | 6 | 0.9 | $9.4M | +1.7% | #86 of 777 |
| 3Marathon County, WI | 69 | 8 | 1.4 | $6.4M | +1.0% | #98 of 777 |
| 4Racine County, WI | 61 | 12 | 1.5 | $6.1M | +0.4% | #191 of 777 |
| 5Chippewa County, WI | 58 | 5 | 1.8 | $4.5M | +1.9% | #234 of 777 |
| 6St. Croix County, WI | 55 | 10 | 2.7 | $4.5M | +4.7% | #279 of 777 |
| 7Manitowoc County, WI | 54 | 7 | 2.0 | $3.9M | +0.4% | #312 of 777 |
| 8Sauk County, WI | 53 | 5 | 1.8 | $4.9M | +1.3% | #324 of 777 |
| 9Ozaukee County, WI | 53 | 10 | 2.6 | $4.7M | +3.0% | #325 of 777 |
| 10Kenosha County, WI | 53 | 17 | 2.5 | $3.9M | −0.4% | #330 of 777 |
| 23Milwaukee County, WI | 39 | 91 | 2.3 | $3.5M | −1.5% | #568 of 777 |
Other business types in Milwaukee County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes43
- Gyms47
- Yoga, Pilates and fitness studios39
- Martial arts and dance studios51
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Milwaukee County, WI?
There are 91 yoga, Pilates and fitness studios on map listings in Milwaukee County as of September 2026. 13 of them (14%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 113 businesses with payroll classed as fitness and recreational sports centers in 2023, up 4.6% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Milwaukee County, WI spend on memberships, classes and admissions?
About $316.7M a year, or $807 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 91 yoga, Pilates and fitness studios on map listings, it comes to $3.5M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 392,399 households in Milwaukee County and national spending patterns by income.
How does Milwaukee County, WI compare with the U.S. for yoga, Pilates and fitness studios?
Milwaukee County has 2.3 yoga, Pilates and fitness studios per 10,000 households, 4% below the U.S. rate of 2.4. Spending per studio is $3.5M, 14% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Milwaukee County would have about 78, against 91 on map listings. There is one business with payroll in the industry for every 3,473 households, against one for every 3,109 across the U.S. The official count rose 4.6% from 2019 to 2023, against +5.8% for the U.S.
How fast is Milwaukee County, WI growing?
Population estimates put Milwaukee County at 924,216 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 392,399 households. Median household income in Milwaukee County is $64,435, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Milwaukee County scores 39 for yoga, Pilates and fitness studios (lower middle), #568 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Milwaukee County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Milwaukee County
Screening a site or an acquisition in Milwaukee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.