Groundwork

Food and drink · County · Wisconsin

Restaurants and cafes in Milwaukee County, WI

The restaurants and cafes in Milwaukee County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #1,745 of 2,405 scored counties
#45 of 67 scored counties in Wisconsin

Listings
4,229
1,219 chain locations (29%)
Official establishments
1,578
+4.7% since 2019
Household spending a year
$1.4B
On food away from home · $3,633 a household
Spending per listing
$337K
9% below the U.S.
Listings per 10k households
107.8
2% below the U.S.
Population, 2025
924,216
−1.5% since 2020

See the restaurants and cafes around any address in Milwaukee County

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in Milwaukee County comes to about $1.4B a year: $3,633 per household, 11% below the U.S. average. Spread across 4,229 restaurants and cafes, that is $337K per restaurant, 9% below the U.S. figure of $371K.

There are 4,229 restaurants and cafes on map listings in Milwaukee County as of September 2026. Chain locations make up 29% of them, against 34% across the U.S. Per 10,000 households, that is 107.8, 2% below the U.S. rate of 109.8.

The official count of businesses with payroll classed as restaurants and other eating places in Milwaukee County was 1,578 in 2023, up 4.7% from 2019. That is one for every 249 households, against one for every 209 across the U.S. Official counts also show 322 one-person businesses without payroll. Since fiscal 2022, 76 SBA-backed loans worth $45.4M have gone to businesses classed as restaurants and other eating places in Milwaukee County.

Population estimates put the population change in Milwaukee County from 2020 to 2025 at −1.5%, against +3.1% for the U.S. For restaurants and cafes, Milwaukee County has a Groundwork market score of 37 (lower middle): #1,745 of 2,405 scored counties and #45 of 67 scored counties in Wisconsin.

How Milwaukee County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Milwaukee County, WI compared with Wisconsin and the U.S.
MeasureMilwaukee CountyWisconsinU.S.
Listings per 10k households107.8106.3109.8
Spending per listing$337K$373K$371K
Households per official establishment249242209
Official establishment growth, 2019–2023+4.7%+4.2%+6.0%
Population growth, 2020–2025−1.5%+1.3%+3.1%
Spending per household on food away from home$3,633$3,959$4,070
Median household income$64,435$77,485$80,734
Groundwork market score3755

Official counts and lending

Businesses

Official establishments, 2019 to 2023
1,507 → 1,578+4.7% over the period
Employees, 2023
29,491
Annual payroll, 2023
$656.9M
One-person businesses, 2023
322Businesses with no payroll
Map listings, September 2026
4,2291,219 chain locations
Listings at the U.S. rate for this spending
3,845The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
76
Amount
$45.4M

SBA-backed loans to businesses classed as restaurants and other eating places in Milwaukee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Milwaukee County

Population, 2025 estimate
924,216−1.5% since 2020
Households
392,399
Median age
36.5
Homes lived in by their owners
50%
Vehicles per household
1.5
Land area
241 sq. mi.
People per square mile
3,837
Median household income
$64,435+27.3% vs. 2015–2019, before inflation
Average household income
$88,836
Median home value
$230,700
Jobs located here
496,935
Daytime population
971,639Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Milwaukee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Restaurants and cafes across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for restaurants and cafes, numbered among those based in Wisconsin, with Milwaukee County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Calumet County, WI8413261.8$681K+2.9%#67 of 2,405
2Washington County, WI7544277.4$566K+1.8%#237 of 2,405
3St. Croix County, WI7335594.6$491K+4.7%#316 of 2,405
4Waukesha County, WI721,54991.8$518K+2.4%#338 of 2,405
5Pierce County, WI70163102.7$417K+3.1%#415 of 2,405
6Vernon County, WI6910181.3$458K+2.4%#438 of 2,405
7Dane County, WI672,49699.2$441K+4.9%#492 of 2,405
8Ozaukee County, WI64384100.2$462K+3.0%#604 of 2,405
9Iowa County, WI639896.9$416K+1.0%#645 of 2,405
10Racine County, WI6272289.8$441K+0.4%#679 of 2,405
45Milwaukee County, WI374,229107.8$337K−1.5%#1,745 of 2,405

Other business types in Milwaukee County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in Milwaukee County, WI?

As of September 2026, map listings count 4,229 restaurants and cafes in Milwaukee County. 1,219 of them (29%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 1,578 businesses with payroll classed as restaurants and other eating places in 2023, up 4.7% from 2019. Another 322 one-person businesses have no payroll, by official counts.

How much do households in Milwaukee County, WI spend on food away from home?

About $1.4B a year, or $3,633 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 4,229 restaurants and cafes on map listings, it comes to $337K per restaurant. It is estimated from the incomes of the 392,399 households in Milwaukee County and national spending patterns by income.

How does Milwaukee County, WI compare with the U.S. for restaurants and cafes?

Milwaukee County has 107.8 restaurants and cafes per 10,000 households, 2% below the U.S. rate of 109.8. Spending per restaurant is $337K, 9% below the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, Milwaukee County would have about 3,845, against 4,229 on map listings. There is one business with payroll in the industry for every 249 households, against one for every 209 across the U.S. The official count rose 4.7% from 2019 to 2023, against +6.0% for the U.S.

How fast is Milwaukee County, WI growing?

Population estimates put Milwaukee County at 924,216 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 392,399 households. Median household income in Milwaukee County is $64,435, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Milwaukee County scores 37 for restaurants and cafes (lower middle), #1,745 of 2,405 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Milwaukee County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in Milwaukee County

Screening a site or an acquisition in Milwaukee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.