Pets · Small-town market · South Dakota
Pet businesses in the Mitchell, SD area
Competitor counts, household spending and official business counts for pet businesses in the Mitchell, SD area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #462 of 527 scored small-town markets
#8 of 8 scored small-town markets based in South Dakota
- Listings
- 20
- 2 chain locations (10%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $8.6M
- On pets · $785 a household
- Spending per listing
- $431K
- 51% below the U.S.
- Listings per 10k households
- 18.2
- 75% above the U.S.
- Population, 2025
- 25,913
- +0.6% since 2020
See the pet businesses around any address in the Mitchell area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mitchell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pet businesses in the Mitchell area is 30 (lower middle), #462 of 527 scored small-town markets and #8 of 8 scored small-town markets based in South Dakota. That puts it in the bottom quarter of small-town markets.
Household spending on pets in the Mitchell area comes to about $8.6M a year: $785 per household, 14% below the U.S. average. That is about $431K of household spending for each business on map listings, 51% below the U.S. figure of $878K.
There are 20 pet businesses on map listings in the Mitchell area as of September 2026. 2 of them (10%) are chain locations, against 17% across the U.S. That is 18.2 per 10,000 households, 75% above the U.S. rate of 10.4.
In 2023, official counts showed 7 businesses with payroll in the Mitchell area classed as pet care, veterinarians and pet stores. That is one for every 1,568 households, against one for every 1,852 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $522K has gone to businesses classed as pet care, veterinarians and pet stores in the Mitchell area. Population estimates show the Mitchell area grew 0.6% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Mitchell area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mitchell area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.2 | 12.8 | 10.4 |
| Spending per listing | $431K | $651K | $878K |
| Households per official establishment | 1,568 | 1,406 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +19.3% | +11.4% |
| Population growth, 2020–2025 | +0.6% | +5.3% | +3.1% |
| Spending per household on pets | $785 | $835 | $909 |
| Median household income | $69,101 | $75,081 | $80,734 |
| Groundwork market score | 30 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 64
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 202 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $522K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Mitchell area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Mitchell area
- Population, 2025 estimate
- 25,913+0.6% since 2020
- Households
- 10,977
- Median age
- 41.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 1,440 sq. mi.
- People per square mile
- 18
- Median household income
- $69,101
- Average household income
- $87,541
- Median home value
- $197,700
- Jobs located here
- 13,823
- Daytime population
- 25,767Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mitchell area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Mitchell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for pet businesses, numbered among those based in South Dakota, with the Mitchell area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yankton, SD | 57 | 11 | 11.3 | $706K | +1.5% | #176 of 527 |
| 2Spearfish, SD | 54 | 15 | 12.4 | $644K | +14.0% | #225 of 527 |
| 3Huron, SD | 50 | 10 | 13.3 | $576K | +2.4% | #280 of 527 |
| 4Brookings, SD | 48 | 19 | 13.8 | $589K | +9.6% | #308 of 527 |
| 5Pierre, SD | 45 | 11 | 12.9 | $670K | −0.5% | #330 of 527 |
| 6Watertown, SD | 34 | 22 | 17.6 | $444K | +4.3% | #438 of 527 |
| 7Aberdeen, SD | 30 | 29 | 16.2 | $506K | −1.5% | #461 of 527 |
| 8Mitchell, SD | 30 | 20 | 18.2 | $431K | +0.6% | #462 of 527 |
Other business types in the Mitchell area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses30
- Veterinarians28
- Pet grooming and boarding
- Pet stores31
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Mitchell, SD area?
As of September 2026, map listings count 20 pet businesses in the Mitchell area. 2 of them (10%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 7 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 3 one-person businesses have no payroll, by official counts.
How much do households in the Mitchell, SD area spend on pets?
About $8.6M a year, or $785 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 20 pet businesses on map listings, it comes to $431K per business. It is estimated from the incomes of the 10,977 households in the Mitchell area and national spending patterns by income.
How does the Mitchell, SD area compare with the U.S. for pet businesses?
The Mitchell area has 18.2 pet businesses per 10,000 households, 75% above the U.S. rate of 10.4. Spending per business is $431K, 51% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Mitchell area would have about 10, against 20 on map listings. There is one business with payroll in the industry for every 1,568 households, against one for every 1,852 across the U.S.
How fast is the Mitchell, SD area growing?
Population estimates put the Mitchell area at 25,913 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 10,977 households. Median household income in the Mitchell area is $69,101, 14% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mitchell area scores 30 for pet businesses (lower middle), #462 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mitchell area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Mitchell area
Screening a site or an acquisition in the Mitchell area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mitchell area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.