Pets · Small-town market · South Dakota
Pet businesses in the Pierre, SD area
The pet businesses in the Pierre, SD area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #330 of 527 scored small-town markets
#5 of 8 scored small-town markets based in South Dakota
- Listings
- 11
- 1 chain location (9%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $7.4M
- On pets · $862 a household
- Spending per listing
- $670K
- 24% below the U.S.
- Listings per 10k households
- 12.9
- 24% above the U.S.
- Population, 2025
- 20,588
- −0.5% since 2020
See the pet businesses around any address in the Pierre area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pierre area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 11 pet businesses in the Pierre area. One of them (9%) is a chain location, against 17% across the U.S. Per 10,000 households, that is 12.9, 24% above the U.S. rate of 10.4.
Household spending on pets in the Pierre area comes to about $7.4M a year: $862 per household, 5% below the U.S. average. That is about $670K of household spending for each business on map listings, 24% below the U.S. figure of $878K.
Official counts show 9 businesses with payroll classed as pet care, veterinarians and pet stores in the Pierre area in 2023. That is one for every 949 households, against one for every 1,852 across the U.S. Another 15 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $4.3M has gone to businesses classed as pet care, veterinarians and pet stores in the Pierre area.
Population estimates show the Pierre area declined 0.5% from 2020 to 2025, against +3.1% for the U.S. The Pierre area scores 45 (lower middle) on the Groundwork market score for pet businesses, ranking #330 of 527 scored small-town markets and #5 of 8 scored small-town markets based in South Dakota.
How the Pierre area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pierre area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.9 | 12.8 | 10.4 |
| Spending per listing | $670K | $651K | $878K |
| Households per official establishment | 949 | 1,406 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +19.3% | +11.4% |
| Population growth, 2020–2025 | −0.5% | +5.3% | +3.1% |
| Spending per household on pets | $862 | $835 | $909 |
| Median household income | $81,645 | $75,081 | $80,734 |
| Groundwork market score | 45 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 39
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- 15Businesses with no payroll
- Map listings, September 2026
- 111 chain location
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $4.3M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Pierre area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pierre area
- Population, 2025 estimate
- 20,588−0.5% since 2020
- Households
- 8,543
- Median age
- 41.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 2,186 sq. mi.
- People per square mile
- 9
- Median household income
- $81,645+24.3% vs. 2015–2019, before inflation
- Average household income
- $98,676
- Median home value
- $237,100
- Jobs located here
- 12,082
- Daytime population
- 22,272Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pierre area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Pierre area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for pet businesses, numbered among those based in South Dakota, with the Pierre area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yankton, SD | 57 | 11 | 11.3 | $706K | +1.5% | #176 of 527 |
| 2Spearfish, SD | 54 | 15 | 12.4 | $644K | +14.0% | #225 of 527 |
| 3Huron, SD | 50 | 10 | 13.3 | $576K | +2.4% | #280 of 527 |
| 4Brookings, SD | 48 | 19 | 13.8 | $589K | +9.6% | #308 of 527 |
| 5Pierre, SD | 45 | 11 | 12.9 | $670K | −0.5% | #330 of 527 |
| 6Watertown, SD | 34 | 22 | 17.6 | $444K | +4.3% | #438 of 527 |
| 7Aberdeen, SD | 30 | 29 | 16.2 | $506K | −1.5% | #461 of 527 |
| 8Mitchell, SD | 30 | 20 | 18.2 | $431K | +0.6% | #462 of 527 |
Other business types in the Pierre area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses45
- Veterinarians27
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Pierre, SD area?
There are 11 pet businesses on map listings in the Pierre area as of September 2026. One of them (9%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 9 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 15 one-person businesses without payroll.
How much do households in the Pierre, SD area spend on pets?
About $7.4M a year, or $862 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 11 pet businesses on map listings, it comes to $670K per business. It is estimated from the incomes of the 8,543 households in the Pierre area and national spending patterns by income.
How does the Pierre, SD area compare with the U.S. for pet businesses?
The Pierre area has 12.9 pet businesses per 10,000 households, 24% above the U.S. rate of 10.4. Spending per business is $670K, 24% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Pierre area would have about 8, against 11 on map listings. There is one business with payroll in the industry for every 949 households, against one for every 1,852 across the U.S.
How fast is the Pierre, SD area growing?
Population estimates put the Pierre area at 20,588 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 8,543 households. The median household income in the Pierre area is $81,645 a year, in line with the U.S. median of $80,734. That rose 24.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pierre area scores 45 for pet businesses (lower middle), #330 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pierre area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Pierre area
Screening a site or an acquisition in the Pierre area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pierre area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.