Home services · Small-town market · North Carolina
Landscaping and lawn care companies in the Wilson, NC area
How the Wilson, NC area compares with other small-town markets and the U.S. for landscaping and lawn care companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #87 of 399 scored small-town markets
#5 of 21 scored small-town markets based in North Carolina
- Listings
- 7
- 1 chain location (14%)
- Official establishments
- 40
- +33.3% since 2019
- Household spending a year
- $42.9M
- On lawn care, cleaning and other household services · $1,298 a household
- Spending per listing
- $6.1M
- 2.1 times the U.S.
- Listings per 10k households
- 2.1
- 56% below the U.S.
- Population, 2025
- 81,150
- +1.7% since 2020
See the landscaping and lawn care companies around any address in the Wilson area
The site report maps the landscaping and lawn care companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Wilson area spend about $42.9M a year on lawn care, cleaning and other household services, or $1,298 per household, 8% below the U.S. average. Spread across 7 landscaping and lawn care companies, that is $6.1M per company, 2.1 times the U.S. figure of $2.9M. The spending figure covers all lawn care, cleaning and other household services, not only landscaping and lawn care companies.
There are 7 landscaping and lawn care companies on map listings in the Wilson area as of September 2026. One of them (14%) is a chain location, against 4% across the U.S. That comes to 2.1 for every 10,000 households, 56% below the U.S. rate of 4.8.
Official counts show 40 businesses with payroll classed as landscaping services in the Wilson area in 2023, up 33.3% from 2019. That is one for every 827 households, against one for every 1,095 across the U.S.
Between 2020 and 2025, the population of the Wilson area grew 1.7%, slower than the U.S. (+3.1%). The Groundwork market score for landscaping and lawn care companies in the Wilson area is 65 (upper middle), #87 of 399 scored small-town markets and #5 of 21 scored small-town markets based in North Carolina. That puts it in the top quarter of small-town markets.
How the Wilson area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the landscaping and lawn care companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilson area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.1 | 5.5 | 4.8 |
| Spending per listing | $6.1M | $2.7M | $2.9M |
| Households per official establishment | 827 | 982 | 1,095 |
| Official establishment growth, 2019–2023 | +33.3% | +12.1% | +9.2% |
| Population growth, 2020–2025 | +1.7% | +7.2% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,298 | $1,482 | $1,414 |
| Median household income | $56,423 | $72,388 | $80,734 |
| Groundwork market score | 65 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 40+33.3% over the period
- Employees, 2023
- 117
- Annual payroll, 2023
- $4.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 71 chain location
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as landscaping services in the Wilson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wilson area
- Population, 2025 estimate
- 81,150+1.7% since 2020
- Households
- 33,068
- Median age
- 40.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 368 sq. mi.
- People per square mile
- 216
- Median household income
- $56,423+28.6% vs. 2015–2019, before inflation
- Average household income
- $76,415
- Median home value
- $186,000
- Jobs located here
- 36,414
- Daytime population
- 81,523Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wilson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the landscaping and lawn care companies on map listings by name and distance.
Or open the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLandscaping and lawn care across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for landscaping and lawn care companies, numbered among those based in North Carolina, with the Wilson area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lumberton, NC | 79 | 8 | 1.9 | $6.2M | +3.4% | #21 of 399 |
| 2Anderson Creek, NC | 75 | 24 | 4.8 | $2.9M | +12.3% | #41 of 399 |
| 3Marion, NC | 68 | 6 | 3.2 | $4M | +1.5% | #74 of 399 |
| 4North Wilkesboro, NC | 67 | 10 | 3.7 | $3.3M | +0.6% | #81 of 399 |
| 5Wilson, NC | 65 | 7 | 2.1 | $6.1M | +1.7% | #87 of 399 |
| 6Mount Airy, NC | 63 | 13 | 4.4 | $2.9M | +1.3% | #106 of 399 |
| 7Henderson, NC | 61 | 7 | 4.3 | $2.9M | +0.2% | #113 of 399 |
| 8Elizabeth City, NC | 60 | 15 | 9.5 | $1.4M | +4.5% | #121 of 399 |
| 9New Bern, NC | 59 | 30 | 5.7 | $2.4M | +3.6% | #125 of 399 |
| 10Roanoke Rapids, NC | 58 | 9 | 3.2 | $3.8M | −4.3% | #129 of 399 |
Other business types in the Wilson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades39
- HVAC and plumbing42
- Electricians59
- Roofing and gutters37
- Lawn, cleaning and pest control68
- Landscaping and lawn care65
- House cleaning
- Pest control
Real estate
Funeral services
Questions
How many landscaping and lawn care companies are in the Wilson, NC area?
As of September 2026, map listings count 7 landscaping and lawn care companies in the Wilson area. One of them (14%) is a chain location. The listings count landscapers, lawn care, tree services and gardeners. Official counts show 40 businesses with payroll classed as landscaping services in 2023, up 33.3% from 2019.
How much do households in the Wilson, NC area spend on lawn care, cleaning and other household services?
About $42.9M a year, or $1,298 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 7 landscaping and lawn care companies on map listings, it comes to $6.1M per company. That spending covers all lawn care, cleaning and other household services, which landscaping and lawn care companies share with other businesses in the trade. It is estimated from the incomes of the 33,068 households in the Wilson area and national spending patterns by income.
How does the Wilson, NC area compare with the U.S. for landscaping and lawn care companies?
The Wilson area has 2.1 landscaping and lawn care companies per 10,000 households, 56% below the U.S. rate of 4.8. Spending per company is $6.1M, 2.1 times the U.S. figure of $2.9M. At the U.S. ratio of landscaping and lawn care companies to household spending, the Wilson area would have about 15, against 7 on map listings. There is one business with payroll in the industry for every 827 households, against one for every 1,095 across the U.S. The official count rose 33.3% from 2019 to 2023, against +9.2% for the U.S.
How fast is the Wilson, NC area growing?
Population estimates put the Wilson area at 81,150 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 33,068 households. Median household income in the Wilson area is $56,423, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wilson area scores 65 for landscaping and lawn care companies (upper middle), #87 of 399 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wilson area. It maps the landscaping and lawn care companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for landscaping and lawn care companies · All 56 business types in the Wilson area
Screening a site or an acquisition in the Wilson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.