Beauty and personal care · Small-town market · North Carolina
Barbershops in the Wilson, NC area
The barbershops in the Wilson, NC area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #312 of 377 scored small-town markets
#15 of 21 scored small-town markets based in North Carolina
- Listings
- 21
- 3 chain locations (14%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $25.7M
- On personal care products and services · $777 a household
- Spending per listing
- $1.2M
- 35% below the U.S.
- Listings per 10k households
- 6.4
- 21% above the U.S.
- Population, 2025
- 81,150
- +1.7% since 2020
See the barbershops around any address in the Wilson area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for barbershops in the Wilson area is 29 (lower middle), #312 of 377 scored small-town markets and #15 of 21 scored small-town markets based in North Carolina. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 21 barbershops in the Wilson area. 3 of them (14%) are chain locations, against 12% across the U.S. That is 6.4 per 10,000 households, 21% above the U.S. rate of 5.3.
At $777 per household (23% below the U.S. average), households in the Wilson area spend about $25.7M a year on personal care products and services. That is about $1.2M of household spending for each shop on map listings, 35% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
There is no official count of businesses with payroll classed as barber shops in the Wilson area: counts under 3 aren’t published. Population estimates show the Wilson area grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Wilson area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilson area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.4 | 5.6 | 5.3 |
| Spending per listing | $1.2M | $1.6M | $1.9M |
| Households per official establishment | n/a | 22,074 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +33.8% | +28.5% |
| Population growth, 2020–2025 | +1.7% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $777 | $897 | $1,005 |
| Median household income | $56,423 | $72,388 | $80,734 |
| Groundwork market score | 29 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 34Businesses with no payroll
- Map listings, September 2026
- 213 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Wilson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wilson area
- Population, 2025 estimate
- 81,150+1.7% since 2020
- Households
- 33,068
- Median age
- 40.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 368 sq. mi.
- People per square mile
- 216
- Median household income
- $56,423+28.6% vs. 2015–2019, before inflation
- Average household income
- $76,415
- Median home value
- $186,000
- Jobs located here
- 36,414
- Daytime population
- 81,523Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wilson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for barbershops, numbered among those based in North Carolina, with the Wilson area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kill Devil Hills, NC | 75 | 7 | 4.2 | $2.4M | +3.3% | #45 of 377 |
| 2Morehead City, NC | 68 | 12 | 3.8 | $2.4M | +4.1% | #80 of 377 |
| 3Waynesville, NC | 67 | 7 | 2.6 | $3.2M | +1.9% | #85 of 377 |
| 4Anderson Creek, NC | 66 | 20 | 4.0 | $2.1M | +12.3% | #97 of 377 |
| 5Forest City, NC | 49 | 9 | 3.4 | $2.2M | +2.1% | #206 of 377 |
| 6North Wilkesboro, NC | 47 | 8 | 3.0 | $2.5M | +0.6% | #215 of 377 |
| 7Marion, NC | 46 | 7 | 3.8 | $2.1M | +1.5% | #219 of 377 |
| 8Mount Airy, NC | 45 | 11 | 3.7 | $2.1M | +1.3% | #225 of 377 |
| 9Shelby-Kings Mountain, NC | 45 | 18 | 4.6 | $1.7M | +3.4% | #226 of 377 |
| 10Albemarle, NC | 44 | 15 | 5.9 | $1.4M | +9.8% | #231 of 377 |
| 15Wilson, NC | 29 | 21 | 6.4 | $1.2M | +1.7% | #312 of 377 |
Other business types in the Wilson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons37
- Barbershops29
- Nail salons35
- Spas and skin care45
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Wilson, NC area?
There are 21 barbershops on map listings in the Wilson area as of September 2026. 3 of them (14%) are chain locations. The listings count barbershops. No official count is published for barber shops in the Wilson area: counts under 3 are left out. Official counts also show 34 one-person businesses without payroll.
How much do households in the Wilson, NC area spend on personal care products and services?
About $25.7M a year, or $777 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 21 barbershops on map listings, it comes to $1.2M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 33,068 households in the Wilson area and national spending patterns by income.
How does the Wilson, NC area compare with the U.S. for barbershops?
The Wilson area has 6.4 barbershops per 10,000 households, 21% above the U.S. rate of 5.3. Spending per shop is $1.2M, 35% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Wilson area would have about 14, against 21 on map listings.
How fast is the Wilson, NC area growing?
Population estimates put the Wilson area at 81,150 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 33,068 households. Median household income in the Wilson area is $56,423, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wilson area scores 29 for barbershops (lower middle), #312 of 377 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wilson area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Wilson area
Screening a site or an acquisition in the Wilson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.