Food and drink · Small-town market · North Carolina
Restaurants and cafes in the Wilson, NC area
How the Wilson, NC area compares with other small-town markets and the U.S. for restaurants and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #220 of 538 scored small-town markets
#10 of 23 scored small-town markets based in North Carolina
- Listings
- 277
- 128 chain locations (46%)
- Official establishments
- 133
- +3.9% since 2019
- Household spending a year
- $106.6M
- On food away from home · $3,224 a household
- Spending per listing
- $385K
- 4% above the U.S.
- Listings per 10k households
- 83.8
- 24% below the U.S.
- Population, 2025
- 81,150
- +1.7% since 2020
See the restaurants and cafes around any address in the Wilson area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Wilson area comes to about $106.6M a year: $3,224 per household, 21% below the U.S. average. That works out to $385K per restaurant, 4% above the U.S. figure of $371K.
The Wilson area has 277 restaurants and cafes on map listings as of September 2026. Chain locations make up 46% of them, against 34% across the U.S. That is 83.8 per 10,000 households, 24% below the U.S. rate of 109.8.
The official count of businesses with payroll classed as restaurants and other eating places in the Wilson area was 133 in 2023, up 3.9% from 2019. That is one for every 249 households, against one for every 209 across the U.S. Another 32 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $400K has gone to businesses classed as restaurants and other eating places in the Wilson area.
Between 2020 and 2025, the population of the Wilson area grew 1.7%, slower than the U.S. (+3.1%). The Wilson area scores 54 (upper middle) on the Groundwork market score for restaurants and cafes, ranking #220 of 538 scored small-town markets and #10 of 23 scored small-town markets based in North Carolina.
How the Wilson area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilson area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 83.8 | 97.5 | 109.8 |
| Spending per listing | $385K | $387K | $371K |
| Households per official establishment | 249 | 221 | 209 |
| Official establishment growth, 2019–2023 | +3.9% | +8.5% | +6.0% |
| Population growth, 2020–2025 | +1.7% | +7.2% | +3.1% |
| Spending per household on food away from home | $3,224 | $3,776 | $4,070 |
| Median household income | $56,423 | $72,388 | $80,734 |
| Groundwork market score | 54 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 133+3.9% over the period
- Employees, 2023
- 2,795
- Annual payroll, 2023
- $59M
- One-person businesses, 2023
- 32Businesses with no payroll
- Map listings, September 2026
- 277128 chain locations
- Listings at the U.S. rate for this spending
- 288The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $400K
SBA-backed loans to businesses classed as restaurants and other eating places in the Wilson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wilson area
- Population, 2025 estimate
- 81,150+1.7% since 2020
- Households
- 33,068
- Median age
- 40.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 368 sq. mi.
- People per square mile
- 216
- Median household income
- $56,423+28.6% vs. 2015–2019, before inflation
- Average household income
- $76,415
- Median home value
- $186,000
- Jobs located here
- 36,414
- Daytime population
- 81,523Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wilson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for restaurants and cafes, numbered among those based in North Carolina, with the Wilson area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 90 | 313 | 62.8 | $572K | +12.3% | #4 of 538 |
| 2Shelby-Kings Mountain, NC | 63 | 309 | 79.5 | $412K | +3.4% | #140 of 538 |
| 3New Bern, NC | 63 | 460 | 87.7 | $388K | +3.6% | #142 of 538 |
| 4North Wilkesboro, NC | 62 | 191 | 70.5 | $427K | +0.6% | #147 of 538 |
| 5Sanford, NC | 56 | 230 | 91.5 | $373K | +10.8% | #202 of 538 |
| 6Laurinburg, NC | 55 | 83 | 66.0 | $448K | −0.3% | #208 of 538 |
| 7Marion, NC | 55 | 153 | 82.1 | $390K | +1.5% | #211 of 538 |
| 8Albemarle, NC | 55 | 236 | 93.5 | $361K | +9.8% | #216 of 538 |
| 9Forest City, NC | 55 | 232 | 87.1 | $355K | +2.1% | #217 of 538 |
| 10Wilson, NC | 54 | 277 | 83.8 | $385K | +1.7% | #220 of 538 |
Other business types in the Wilson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes54
- Sit-down restaurants49
- Fast food and sandwich shops34
- Pizza48
- Coffee shops and cafes64
- Bakeries and dessert shops65
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Wilson, NC area?
Map listings as of September 2026 show 277 restaurants and cafes in the Wilson area. 128 of them (46%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 133 businesses with payroll classed as restaurants and other eating places in 2023, up 3.9% from 2019. Official counts list 32 one-person businesses without payroll.
How much do households in the Wilson, NC area spend on food away from home?
About $106.6M a year, or $3,224 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 277 restaurants and cafes on map listings, it comes to $385K per restaurant. It is estimated from the incomes of the 33,068 households in the Wilson area and national spending patterns by income.
How does the Wilson, NC area compare with the U.S. for restaurants and cafes?
The Wilson area has 83.8 restaurants and cafes per 10,000 households, 24% below the U.S. rate of 109.8. Spending per restaurant is $385K, 4% above the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, the Wilson area would have about 288, against 277 on map listings. There is one business with payroll in the industry for every 249 households, against one for every 209 across the U.S. The official count rose 3.9% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Wilson, NC area growing?
Population estimates put the Wilson area at 81,150 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 33,068 households. Median household income in the Wilson area is $56,423, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wilson area scores 54 for restaurants and cafes (upper middle), #220 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wilson area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Wilson area
Screening a site or an acquisition in the Wilson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.