Health care · Small-town market · North Carolina
Primary care and pediatric clinics in the Wilson, NC area
The primary care and pediatric clinics in the Wilson, NC area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #221 of 458 scored small-town markets
#6 of 23 scored small-town markets based in North Carolina
- Listings
- 18
- 1 chain location (6%)
- Official establishments
- 29
- −19.4% since 2019
- Household spending a year
- $32.2M
- On medical and dental services · $974 a household
- Spending per listing
- $1.8M
- In line with the U.S.
- Listings per 10k households
- 5.4
- 25% below the U.S.
- Population, 2025
- 81,150
- +1.7% since 2020
See the primary care and pediatric clinics around any address in the Wilson area
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $974 per household (24% below the U.S. average), households in the Wilson area spend about $32.2M a year on medical and dental services. That works out to $1.8M per clinic, in line with the U.S. figure of $1.8M. The spending figure covers all medical and dental services, not only primary care and pediatric clinics.
The Wilson area has 18 primary care and pediatric clinics on map listings as of September 2026. One of them (6%) is a chain location, against 9% across the U.S. That is 5.4 per 10,000 households, 25% below the U.S. rate of 7.2.
In 2023, official counts showed 29 businesses with payroll in the Wilson area classed as offices of physicians, down 19.4% from 2019. That is one for every 1,140 households, against one for every 593 across the U.S. Official counts list 43 one-person businesses without payroll.
Between 2020 and 2025, the population of the Wilson area grew 1.7%, slower than the U.S. (+3.1%). The Groundwork market score for primary care and pediatric clinics in the Wilson area is 52 (upper middle), #221 of 458 scored small-town markets and #6 of 23 scored small-town markets based in North Carolina.
How the Wilson area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilson area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.4 | 7.2 | 7.2 |
| Spending per listing | $1.8M | $1.6M | $1.8M |
| Households per official establishment | 1,140 | 782 | 593 |
| Official establishment growth, 2019–2023 | −19.4% | +0.1% | −2.2% |
| Population growth, 2020–2025 | +1.7% | +7.2% | +3.1% |
| Spending per household on medical and dental services | $974 | $1,116 | $1,288 |
| Median household income | $56,423 | $72,388 | $80,734 |
| Groundwork market score | 52 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29−19.4% over the period
- Employees, 2023
- 479
- Annual payroll, 2023
- $38.3M
- One-person businesses, 2023
- 43Businesses with no payroll
- Map listings, September 2026
- 181 chain location
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians in the Wilson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wilson area
- Population, 2025 estimate
- 81,150+1.7% since 2020
- Households
- 33,068
- Median age
- 40.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 368 sq. mi.
- People per square mile
- 216
- Median household income
- $56,423+28.6% vs. 2015–2019, before inflation
- Average household income
- $76,415
- Median home value
- $186,000
- Jobs located here
- 36,414
- Daytime population
- 81,523Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wilson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for primary care and pediatric clinics, numbered among those based in North Carolina, with the Wilson area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waynesville, NC | 62 | 11 | 4.1 | $2.5M | +1.9% | #132 of 458 |
| 2Anderson Creek, NC | 62 | 34 | 6.8 | $1.6M | +12.3% | #139 of 458 |
| 3New Bern, NC | 59 | 26 | 5.0 | $2.1M | +3.6% | #154 of 458 |
| 4North Wilkesboro, NC | 54 | 13 | 4.8 | $1.9M | +0.6% | #206 of 458 |
| 5Brevard, NC | 53 | 6 | 4.1 | $2.6M | +2.9% | #212 of 458 |
| 6Wilson, NC | 52 | 18 | 5.4 | $1.8M | +1.7% | #221 of 458 |
| 7Sanford, NC | 48 | 20 | 8.0 | $1.3M | +10.8% | #255 of 458 |
| 8Forest City, NC | 46 | 22 | 8.3 | $1.2M | +2.1% | #268 of 458 |
| 9Kill Devil Hills, NC | 45 | 13 | 7.7 | $1.6M | +3.3% | #272 of 458 |
| 10Albemarle, NC | 45 | 23 | 9.1 | $1.1M | +9.8% | #284 of 458 |
Other business types in the Wilson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics54
- Dentists and orthodontists63
- Primary care and pediatrics52
- Urgent care and walk-in clinics
- Chiropractors60
- Physical therapy64
- Optometrists and eye care62
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in the Wilson, NC area?
Map listings as of September 2026 show 18 primary care and pediatric clinics in the Wilson area. One of them (6%) is a chain location. The listings count primary care, family medicine and pediatric clinics. Official counts show 29 businesses with payroll classed as offices of physicians in 2023, down 19.4% from 2019. Official counts also show 43 one-person businesses without payroll.
How much do households in the Wilson, NC area spend on medical and dental services?
About $32.2M a year, or $974 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 18 primary care and pediatric clinics on map listings, it comes to $1.8M per clinic. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade. It is estimated from the incomes of the 33,068 households in the Wilson area and national spending patterns by income.
How does the Wilson, NC area compare with the U.S. for primary care and pediatric clinics?
The Wilson area has 5.4 primary care and pediatric clinics per 10,000 households, 25% below the U.S. rate of 7.2. Spending per clinic is $1.8M, in line with the U.S. figure of $1.8M. The count on map listings matches the U.S. ratio of primary care and pediatric clinics to household spending. There is one business with payroll in the industry for every 1,140 households, against one for every 593 across the U.S. The official count fell 19.4% from 2019 to 2023, against −2.2% for the U.S.
How fast is the Wilson, NC area growing?
Population estimates put the Wilson area at 81,150 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 33,068 households. Median household income in the Wilson area is $56,423, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wilson area scores 52 for primary care and pediatric clinics (upper middle), #221 of 458 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wilson area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Wilson area
Screening a site or an acquisition in the Wilson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.