Auto · Small-town market · North Carolina
Auto repair shops in the Wilson, NC area
How the Wilson, NC area compares with other small-town markets and the U.S. for auto repair shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #323 of 538 scored small-town markets
#16 of 23 scored small-town markets based in North Carolina
- Listings
- 71
- 13 chain locations (18%)
- Official establishments
- 42
- 0.0% since 2019
- Household spending a year
- $29.7M
- On vehicle maintenance and repairs · $898 a household
- Spending per listing
- $418K
- 6% below the U.S.
- Listings per 10k households
- 21.5
- In line with the U.S.
- Population, 2025
- 81,150
- +1.7% since 2020
See the auto repair shops around any address in the Wilson area
The site report maps the auto repair shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle maintenance and repairs in the Wilson area comes to about $29.7M a year: $898 per household, 6% below the U.S. average. Spread across 71 auto repair shops, that is $418K per shop, 6% below the U.S. figure of $445K. The spending figure covers all vehicle maintenance and repairs, not only auto repair shops.
The Wilson area has 71 auto repair shops on map listings as of September 2026. Chain locations make up 18% of them, against 16% across the U.S. That comes to 21.5 for every 10,000 households, in line with the U.S. rate of 21.5.
Official counts show 42 businesses with payroll classed as mechanical, body and glass repair in the Wilson area in 2023, unchanged from 2019. That is one for every 787 households, against one for every 955 across the U.S. Official counts list 81 one-person businesses without payroll.
Population estimates put the population change in the Wilson area from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). The Wilson area scores 46 (lower middle) on the Groundwork market score for auto repair shops, ranking #323 of 538 scored small-town markets and #16 of 23 scored small-town markets based in North Carolina.
How the Wilson area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilson area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.5 | 21.7 | 21.5 |
| Spending per listing | $418K | $432K | $445K |
| Households per official establishment | 787 | 1,010 | 955 |
| Official establishment growth, 2019–2023 | 0.0% | +3.0% | +2.1% |
| Population growth, 2020–2025 | +1.7% | +7.2% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $898 | $939 | $958 |
| Median household income | $56,423 | $72,388 | $80,734 |
| Groundwork market score | 46 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 420.0% over the period
- Employees, 2023
- 210
- Annual payroll, 2023
- $8.6M
- One-person businesses, 2023
- 81Businesses with no payroll
- Map listings, September 2026
- 7113 chain locations
- Listings at the U.S. rate for this spending
- 67The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mechanical, body and glass repair in the Wilson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wilson area
- Population, 2025 estimate
- 81,150+1.7% since 2020
- Households
- 33,068
- Median age
- 40.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 368 sq. mi.
- People per square mile
- 216
- Median household income
- $56,423+28.6% vs. 2015–2019, before inflation
- Average household income
- $76,415
- Median home value
- $186,000
- Jobs located here
- 36,414
- Daytime population
- 81,523Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wilson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair shops on map listings by name and distance.
Or open the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair shops across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for auto repair shops, numbered among those based in North Carolina, with the Wilson area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brevard, NC | 75 | 22 | 15.1 | $620K | +2.9% | #41 of 538 |
| 2Kill Devil Hills, NC | 72 | 29 | 17.2 | $602K | +3.3% | #55 of 538 |
| 3Morehead City, NC | 72 | 54 | 16.9 | $554K | +4.1% | #56 of 538 |
| 4Anderson Creek, NC | 71 | 99 | 19.9 | $511K | +12.3% | #70 of 538 |
| 5Boone, NC | 65 | 35 | 16.5 | $556K | +0.6% | #105 of 538 |
| 6Waynesville, NC | 61 | 56 | 20.6 | $464K | +1.9% | #160 of 538 |
| 7Marion, NC | 60 | 44 | 23.6 | $403K | +1.5% | #173 of 538 |
| 8North Wilkesboro, NC | 59 | 59 | 21.8 | $439K | +0.6% | #179 of 538 |
| 9New Bern, NC | 56 | 106 | 20.2 | $443K | +3.6% | #208 of 538 |
| 10Lumberton, NC | 55 | 100 | 23.2 | $386K | +3.4% | #228 of 538 |
| 16Wilson, NC | 46 | 71 | 21.5 | $418K | +1.7% | #323 of 538 |
Other business types in the Wilson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair shops are in the Wilson, NC area?
Map listings as of September 2026 show 71 auto repair shops in the Wilson area. 13 of them (18%) are chain locations. The listings count general, specialty, body and glass repair shops. Official counts show 42 businesses with payroll classed as mechanical, body and glass repair in 2023, unchanged from 2019. Official counts also show 81 one-person businesses without payroll.
How much do households in the Wilson, NC area spend on vehicle maintenance and repairs?
About $29.7M a year, or $898 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 71 auto repair shops on map listings, it comes to $418K per shop. That spending covers all vehicle maintenance and repairs, which auto repair shops share with other businesses in the trade. It is estimated from the incomes of the 33,068 households in the Wilson area and national spending patterns by income.
How does the Wilson, NC area compare with the U.S. for auto repair shops?
The Wilson area has 21.5 auto repair shops per 10,000 households, in line with the U.S. rate of 21.5. Spending per shop is $418K, 6% below the U.S. figure of $445K. At the U.S. ratio of auto repair shops to household spending, the Wilson area would have about 67, against 71 on map listings. There is one business with payroll in the industry for every 787 households, against one for every 955 across the U.S. The official count held level from 2019 to 2023, against +2.1% for the U.S.
How fast is the Wilson, NC area growing?
Population estimates put the Wilson area at 81,150 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 33,068 households. Median household income in the Wilson area is $56,423, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wilson area scores 46 for auto repair shops (lower middle), #323 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wilson area. It maps the auto repair shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair shops · All 56 business types in the Wilson area
Screening a site or an acquisition in the Wilson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.