Health care · Small-town market · North Carolina
Dentists and orthodontists in the Wilson, NC area
How the Wilson, NC area compares with other small-town markets and the U.S. for dentists and orthodontists: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #141 of 526 scored small-town markets
#5 of 23 scored small-town markets based in North Carolina
- Listings
- 18
- 4 chain locations (22%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $32.2M
- On medical and dental services · $974 a household
- Spending per listing
- $1.8M
- 82% above the U.S.
- Listings per 10k households
- 5.4
- 59% below the U.S.
- Population, 2025
- 81,150
- +1.7% since 2020
See the dentists and orthodontists around any address in the Wilson area
The site report maps the dentists and orthodontists on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on medical and dental services in the Wilson area comes to about $32.2M a year: $974 per household, 24% below the U.S. average. Spread across 18 dentists and orthodontists, that is $1.8M per practice, 82% above the U.S. figure of $984K. The spending figure covers all medical and dental services, not only dentists and orthodontists.
There are 18 dentists and orthodontists on map listings in the Wilson area as of September 2026. 4 of them (22%) are chain locations, against 12% across the U.S. That is 5.4 per 10,000 households, 59% below the U.S. rate of 13.1.
In 2023, official counts showed 18 businesses with payroll in the Wilson area classed as offices of dentists. That is one for every 1,837 households, against one for every 952 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $380K have gone to businesses classed as offices of dentists in the Wilson area.
Population estimates put the population change in the Wilson area from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). For dentists and orthodontists, the Wilson area has a Groundwork market score of 63 (upper middle): #141 of 526 scored small-town markets and #5 of 23 scored small-town markets based in North Carolina.
How the Wilson area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the dentists and orthodontists counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilson area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.4 | 11.1 | 13.1 |
| Spending per listing | $1.8M | $1M | $984K |
| Households per official establishment | 1,837 | 1,206 | 952 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | −0.5% |
| Population growth, 2020–2025 | +1.7% | +7.2% | +3.1% |
| Spending per household on medical and dental services | $974 | $1,116 | $1,288 |
| Median household income | $56,423 | $72,388 | $80,734 |
| Groundwork market score | 63 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 213
- Annual payroll, 2023
- $15.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 184 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $380K
SBA-backed loans to businesses classed as offices of dentists in the Wilson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wilson area
- Population, 2025 estimate
- 81,150+1.7% since 2020
- Households
- 33,068
- Median age
- 40.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 368 sq. mi.
- People per square mile
- 216
- Median household income
- $56,423+28.6% vs. 2015–2019, before inflation
- Average household income
- $76,415
- Median home value
- $186,000
- Jobs located here
- 36,414
- Daytime population
- 81,523Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wilson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dentists and orthodontists on map listings by name and distance.
Or open the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDentists and orthodontists across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for dentists and orthodontists, numbered among those based in North Carolina, with the Wilson area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 78 | 30 | 6.0 | $1.8M | +12.3% | #38 of 526 |
| 2Marion, NC | 71 | 9 | 4.8 | $2M | +1.5% | #67 of 526 |
| 3Brevard, NC | 71 | 10 | 6.9 | $1.5M | +2.9% | #76 of 526 |
| 4Lumberton, NC | 69 | 20 | 4.6 | $1.9M | +3.4% | #82 of 526 |
| 5Wilson, NC | 63 | 18 | 5.4 | $1.8M | +1.7% | #141 of 526 |
| 6Albemarle, NC | 60 | 22 | 8.7 | $1.2M | +9.8% | #171 of 526 |
| 7Shelby-Kings Mountain, NC | 59 | 31 | 8.0 | $1.2M | +3.4% | #181 of 526 |
| 8Washington, NC | 55 | 12 | 6.2 | $1.6M | 0.0% | #218 of 526 |
| 9North Wilkesboro, NC | 55 | 16 | 5.9 | $1.6M | +0.6% | #219 of 526 |
| 10Forest City, NC | 54 | 18 | 6.8 | $1.4M | +2.1% | #225 of 526 |
Other business types in the Wilson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics54
- Dentists and orthodontists63
- Primary care and pediatrics52
- Urgent care and walk-in clinics
- Chiropractors60
- Physical therapy64
- Optometrists and eye care62
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many dentists and orthodontists are in the Wilson, NC area?
As of September 2026, map listings count 18 dentists and orthodontists in the Wilson area. 4 of them (22%) are chain locations. The listings count dental practices, orthodontists included. Official counts show 18 businesses with payroll classed as offices of dentists in 2023.
How much do households in the Wilson, NC area spend on medical and dental services?
About $32.2M a year, or $974 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 18 dentists and orthodontists on map listings, it comes to $1.8M per practice. That spending covers all medical and dental services, which dentists and orthodontists share with other businesses in the trade. It is estimated from the incomes of the 33,068 households in the Wilson area and national spending patterns by income.
How does the Wilson, NC area compare with the U.S. for dentists and orthodontists?
The Wilson area has 5.4 dentists and orthodontists per 10,000 households, 59% below the U.S. rate of 13.1. Spending per practice is $1.8M, 82% above the U.S. figure of $984K. At the U.S. ratio of dentists and orthodontists to household spending, the Wilson area would have about 33, against 18 on map listings. There is one business with payroll in the industry for every 1,837 households, against one for every 952 across the U.S.
How fast is the Wilson, NC area growing?
Population estimates put the Wilson area at 81,150 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 33,068 households. Median household income in the Wilson area is $56,423, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wilson area scores 63 for dentists and orthodontists (upper middle), #141 of 526 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wilson area. It maps the dentists and orthodontists on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for dentists and orthodontists · All 56 business types in the Wilson area
Screening a site or an acquisition in the Wilson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.