Pets · Small-town market · Minnesota
Pet businesses in the Faribault-Northfield, MN area
The pet businesses in the Faribault-Northfield, MN area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #254 of 527 scored small-town markets
#13 of 18 scored small-town markets based in Minnesota
- Listings
- 35
- 5 chain locations (14%)
- Official establishments
- 20
- 0.0% since 2019
- Household spending a year
- $21.1M
- On pets · $897 a household
- Spending per listing
- $602K
- 31% below the U.S.
- Listings per 10k households
- 14.9
- 43% above the U.S.
- Population, 2025
- 69,939
- +4.2% since 2020
See the pet businesses around any address in the Faribault-Northfield area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Faribault-Northfield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 35 pet businesses in the Faribault-Northfield area. Of those, 5 are chain locations, or 14%, against 17% across the U.S. That comes to 14.9 for every 10,000 households, 43% above the U.S. rate of 10.4.
At $897 per household (in line with the U.S. average), households in the Faribault-Northfield area spend about $21.1M a year on pets. That is about $602K of household spending for each business on map listings, 31% below the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Faribault-Northfield area was 20 in 2023, unchanged from 2019. That is one for every 1,175 households, against one for every 1,852 across the U.S. Official counts also show 26 one-person businesses without payroll.
Between 2020 and 2025, the population of the Faribault-Northfield area grew 4.2%, faster than the U.S. (+3.1%). The Faribault-Northfield area scores 52 (upper middle) on the Groundwork market score for pet businesses, ranking #254 of 527 scored small-town markets and #13 of 18 scored small-town markets based in Minnesota.
How the Faribault-Northfield area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Faribault-Northfield area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.9 | 10.7 | 10.4 |
| Spending per listing | $602K | $888K | $878K |
| Households per official establishment | 1,175 | 1,802 | 1,852 |
| Official establishment growth, 2019–2023 | 0.0% | +9.1% | +11.4% |
| Population growth, 2020–2025 | +4.2% | +2.1% | +3.1% |
| Spending per household on pets | $897 | $951 | $909 |
| Median household income | $83,181 | $89,062 | $80,734 |
| Groundwork market score | 52 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 200.0% over the period
- Employees, 2023
- 238
- Annual payroll, 2023
- $7.6M
- One-person businesses, 2023
- 26Businesses with no payroll
- Map listings, September 2026
- 355 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Faribault-Northfield area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Faribault-Northfield area
- Population, 2025 estimate
- 69,939+4.2% since 2020
- Households
- 23,493
- Median age
- 38.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 496 sq. mi.
- People per square mile
- 137
- Median household income
- $83,181+21.3% vs. 2015–2019, before inflation
- Average household income
- $104,276
- Median home value
- $320,200
- Jobs located here
- 25,685
- Daytime population
- 60,549Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Faribault-Northfield area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Faribault-Northfield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Minnesota
Every Minnesota market ranked →The highest-scoring small-town markets in Minnesota for pet businesses, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Faribault-Northfield area marked.
Top small-town markets in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alexandria, MN | 79 | 16 | 9.1 | $934K | +2.6% | #17 of 527 |
| 2Willmar, MN | 75 | 22 | 12.5 | $671K | +2.3% | #32 of 527 |
| 3Albert Lea, MN | 70 | 11 | 8.6 | $928K | −1.5% | #56 of 527 |
| 4Worthington, MN | 69 | 7 | 9.1 | $870K | +0.6% | #61 of 527 |
| Wahpeton, ND-MN | 65 | 10 | 10.5 | $788K | 0.0% | #94 of 527 |
| 5New Ulm, MN | 64 | 11 | 10.0 | $785K | −1.5% | #103 of 527 |
| 6Austin, MN | 63 | 17 | 10.8 | $752K | +2.3% | #110 of 527 |
| 7Fergus Falls, MN | 62 | 25 | 9.9 | $823K | +1.6% | #122 of 527 |
| 8Bemidji, MN | 62 | 19 | 10.5 | $764K | +1.8% | #126 of 527 |
| 9Winona, MN | 60 | 22 | 10.9 | $747K | +1.8% | #148 of 527 |
| 13Faribault-Northfield, MN | 52 | 35 | 14.9 | $602K | +4.2% | #254 of 527 |
Other business types in the Faribault-Northfield area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses52
- Veterinarians81
- Pet grooming and boarding62
- Pet stores60
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Faribault-Northfield, MN area?
There are 35 pet businesses on map listings in the Faribault-Northfield area as of September 2026. 5 of them (14%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 20 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, unchanged from 2019. Another 26 one-person businesses have no payroll, by official counts.
How much do households in the Faribault-Northfield, MN area spend on pets?
About $21.1M a year, or $897 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 35 pet businesses on map listings, it comes to $602K per business. It is estimated from the incomes of the 23,493 households in the Faribault-Northfield area and national spending patterns by income.
How does the Faribault-Northfield, MN area compare with the U.S. for pet businesses?
The Faribault-Northfield area has 14.9 pet businesses per 10,000 households, 43% above the U.S. rate of 10.4. Spending per business is $602K, 31% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Faribault-Northfield area would have about 24, against 35 on map listings. There is one business with payroll in the industry for every 1,175 households, against one for every 1,852 across the U.S. The official count held level from 2019 to 2023, against +11.4% for the U.S.
How fast is the Faribault-Northfield, MN area growing?
Population estimates put the Faribault-Northfield area at 69,939 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 23,493 households. The median household income in the Faribault-Northfield area is $83,181 a year, 3% above the U.S. median of $80,734. That rose 21.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Faribault-Northfield area scores 52 for pet businesses (upper middle), #254 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Faribault-Northfield area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Faribault-Northfield area
Screening a site or an acquisition in the Faribault-Northfield area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Faribault-Northfield area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.