Pets · Small-town market · Minnesota
Pet businesses in the Willmar, MN area
Competitor counts, household spending and official business counts for pet businesses in the Willmar, MN area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #32 of 527 scored small-town markets
#2 of 18 scored small-town markets based in Minnesota
- Listings
- 22
- 1 chain location (5%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $14.8M
- On pets · $838 a household
- Spending per listing
- $671K
- 24% below the U.S.
- Listings per 10k households
- 12.5
- 20% above the U.S.
- Population, 2025
- 44,720
- +2.3% since 2020
See the pet businesses around any address in the Willmar area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Willmar area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Willmar area scores 75 (high) on the Groundwork market score for pet businesses, ranking #32 of 527 scored small-town markets and #2 of 18 scored small-town markets based in Minnesota. That puts it in the top 10% of small-town markets for pet businesses.
Map listings as of September 2026 show 22 pet businesses in the Willmar area. One of them (5%) is a chain location, against 17% across the U.S. That comes to 12.5 for every 10,000 households, 20% above the U.S. rate of 10.4.
At $838 per household (8% below the U.S. average), households in the Willmar area spend about $14.8M a year on pets. Spread across 22 pet businesses, that is $671K per business, 24% below the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Willmar area was 3 in 2023. That is one for every 5,868 households, against one for every 1,852 across the U.S. Population estimates put the population change in the Willmar area from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%).
How the Willmar area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Willmar area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.5 | 10.7 | 10.4 |
| Spending per listing | $671K | $888K | $878K |
| Households per official establishment | 5,868 | 1,802 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +9.1% | +11.4% |
| Population growth, 2020–2025 | +2.3% | +2.1% | +3.1% |
| Spending per household on pets | $838 | $951 | $909 |
| Median household income | $76,592 | $89,062 | $80,734 |
| Groundwork market score | 75 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 36
- Annual payroll, 2023
- $910K
- One-person businesses, 2023
- 19Businesses with no payroll
- Map listings, September 2026
- 221 chain location
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Willmar area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Willmar area
- Population, 2025 estimate
- 44,720+2.3% since 2020
- Households
- 17,603
- Median age
- 39.7
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 797 sq. mi.
- People per square mile
- 55
- Median household income
- $76,592+27.0% vs. 2015–2019, before inflation
- Average household income
- $96,382
- Median home value
- $243,200
- Jobs located here
- 24,957
- Daytime population
- 46,873Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Willmar area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Willmar area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Minnesota
Every Minnesota market ranked →The highest-scoring small-town markets in Minnesota for pet businesses, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Willmar area marked.
Top small-town markets in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alexandria, MN | 79 | 16 | 9.1 | $934K | +2.6% | #17 of 527 |
| 2Willmar, MN | 75 | 22 | 12.5 | $671K | +2.3% | #32 of 527 |
| 3Albert Lea, MN | 70 | 11 | 8.6 | $928K | −1.5% | #56 of 527 |
| 4Worthington, MN | 69 | 7 | 9.1 | $870K | +0.6% | #61 of 527 |
| Wahpeton, ND-MN | 65 | 10 | 10.5 | $788K | 0.0% | #94 of 527 |
| 5New Ulm, MN | 64 | 11 | 10.0 | $785K | −1.5% | #103 of 527 |
| 6Austin, MN | 63 | 17 | 10.8 | $752K | +2.3% | #110 of 527 |
| 7Fergus Falls, MN | 62 | 25 | 9.9 | $823K | +1.6% | #122 of 527 |
| 8Bemidji, MN | 62 | 19 | 10.5 | $764K | +1.8% | #126 of 527 |
| 9Winona, MN | 60 | 22 | 10.9 | $747K | +1.8% | #148 of 527 |
Other business types in the Willmar area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses75
- Veterinarians70
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Willmar, MN area?
There are 22 pet businesses on map listings in the Willmar area as of September 2026. One of them (5%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 3 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 19 one-person businesses without payroll.
How much do households in the Willmar, MN area spend on pets?
About $14.8M a year, or $838 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 22 pet businesses on map listings, it comes to $671K per business. It is estimated from the incomes of the 17,603 households in the Willmar area and national spending patterns by income.
How does the Willmar, MN area compare with the U.S. for pet businesses?
The Willmar area has 12.5 pet businesses per 10,000 households, 20% above the U.S. rate of 10.4. Spending per business is $671K, 24% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Willmar area would have about 17, against 22 on map listings. There is one business with payroll in the industry for every 5,868 households, against one for every 1,852 across the U.S.
How fast is the Willmar, MN area growing?
Population estimates put the Willmar area at 44,720 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 17,603 households. The median household income in the Willmar area is $76,592 a year, 5% below the U.S. median of $80,734. That rose 27.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Willmar area scores 75 for pet businesses (high), #32 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Willmar area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Willmar area
Screening a site or an acquisition in the Willmar area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Willmar area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.