Pets · Small-town market · Minnesota
Pet businesses in the New Ulm, MN area
The pet businesses in the New Ulm, MN area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #103 of 527 scored small-town markets
#5 of 18 scored small-town markets based in Minnesota
- Listings
- 11
- 2 chain locations (18%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $8.6M
- On pets · $783 a household
- Spending per listing
- $785K
- 11% below the U.S.
- Listings per 10k households
- 10.0
- 4% below the U.S.
- Population, 2025
- 25,517
- −1.5% since 2020
See the pet businesses around any address in the New Ulm area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the New Ulm area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in the New Ulm area comes to about $8.6M a year: $783 per household, 14% below the U.S. average. Spread across 11 pet businesses, that is $785K per business, 11% below the U.S. figure of $878K.
The New Ulm area has 11 pet businesses on map listings as of September 2026. Chain locations make up 18% of them, against 17% across the U.S. Per 10,000 households, that is 10.0, 4% below the U.S. rate of 10.4.
In 2023, official counts showed 3 businesses with payroll in the New Ulm area classed as pet care, veterinarians and pet stores. That is one for every 3,676 households, against one for every 1,852 across the U.S. Official counts also show 8 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $53K has gone to businesses classed as pet care, veterinarians and pet stores in the New Ulm area.
Population estimates put the population change in the New Ulm area from 2020 to 2025 at −1.5%, against +3.1% for the U.S. The New Ulm area scores 64 (upper middle) on the Groundwork market score for pet businesses, ranking #103 of 527 scored small-town markets and #5 of 18 scored small-town markets based in Minnesota. That puts it in the top quarter of small-town markets.
How the New Ulm area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Ulm area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.0 | 10.7 | 10.4 |
| Spending per listing | $785K | $888K | $878K |
| Households per official establishment | 3,676 | 1,802 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +9.1% | +11.4% |
| Population growth, 2020–2025 | −1.5% | +2.1% | +3.1% |
| Spending per household on pets | $783 | $951 | $909 |
| Median household income | $69,378 | $89,062 | $80,734 |
| Groundwork market score | 64 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 36
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- 8Businesses with no payroll
- Map listings, September 2026
- 112 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $53K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the New Ulm area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the New Ulm area
- Population, 2025 estimate
- 25,517−1.5% since 2020
- Households
- 11,027
- Median age
- 42.8
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 611 sq. mi.
- People per square mile
- 42
- Median household income
- $69,378+13.5% vs. 2015–2019, before inflation
- Average household income
- $86,644
- Median home value
- $191,200
- Jobs located here
- 13,020
- Daytime population
- 27,131Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the New Ulm area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the New Ulm area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Minnesota
Every Minnesota market ranked →The highest-scoring small-town markets in Minnesota for pet businesses, numbered among those based in Minnesota (a market based in another state is listed without a number), with the New Ulm area marked.
Top small-town markets in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alexandria, MN | 79 | 16 | 9.1 | $934K | +2.6% | #17 of 527 |
| 2Willmar, MN | 75 | 22 | 12.5 | $671K | +2.3% | #32 of 527 |
| 3Albert Lea, MN | 70 | 11 | 8.6 | $928K | −1.5% | #56 of 527 |
| 4Worthington, MN | 69 | 7 | 9.1 | $870K | +0.6% | #61 of 527 |
| Wahpeton, ND-MN | 65 | 10 | 10.5 | $788K | 0.0% | #94 of 527 |
| 5New Ulm, MN | 64 | 11 | 10.0 | $785K | −1.5% | #103 of 527 |
| 6Austin, MN | 63 | 17 | 10.8 | $752K | +2.3% | #110 of 527 |
| 7Fergus Falls, MN | 62 | 25 | 9.9 | $823K | +1.6% | #122 of 527 |
| 8Bemidji, MN | 62 | 19 | 10.5 | $764K | +1.8% | #126 of 527 |
| 9Winona, MN | 60 | 22 | 10.9 | $747K | +1.8% | #148 of 527 |
Other business types in the New Ulm area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses64
- Veterinarians
- Pet grooming and boarding45
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the New Ulm, MN area?
Map listings as of September 2026 show 11 pet businesses in the New Ulm area. 2 of them (18%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 3 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 8 one-person businesses have no payroll, by official counts.
How much do households in the New Ulm, MN area spend on pets?
About $8.6M a year, or $783 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 11 pet businesses on map listings, it comes to $785K per business. It is estimated from the incomes of the 11,027 households in the New Ulm area and national spending patterns by income.
How does the New Ulm, MN area compare with the U.S. for pet businesses?
The New Ulm area has 10.0 pet businesses per 10,000 households, 4% below the U.S. rate of 10.4. Spending per business is $785K, 11% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the New Ulm area would have about 10, against 11 on map listings. There is one business with payroll in the industry for every 3,676 households, against one for every 1,852 across the U.S.
How fast is the New Ulm, MN area growing?
Population estimates put the New Ulm area at 25,517 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 11,027 households. Median household income in the New Ulm area is $69,378, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 13.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The New Ulm area scores 64 for pet businesses (upper middle), #103 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the New Ulm area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the New Ulm area
Screening a site or an acquisition in the New Ulm area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the New Ulm area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.