Health care · Small-town market · Minnesota
Optometrists and eye clinics in the Faribault-Northfield, MN area
How the Faribault-Northfield, MN area compares with other small-town markets and the U.S. for optometrists and eye clinics: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 95 out of 100: Very high
Ranked #1 of 400 scored small-town markets
#1 of 9 scored small-town markets based in Minnesota
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $34.6M
- On medical and dental services · $1,473 a household
- Spending per listing
- $6.9M
- 2.2 times the U.S.
- Listings per 10k households
- 2.1
- 49% below the U.S.
- Population, 2025
- 69,939
- +4.2% since 2020
See the optometrists and eye clinics around any address in the Faribault-Northfield area
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Faribault-Northfield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Faribault-Northfield area scores 95 (very high) on the Groundwork market score for optometrists and eye clinics, ranking #1 of 400 scored small-town markets and #1 of 9 scored small-town markets based in Minnesota. That puts it in the top 10% of small-town markets for optometrists and eye clinics.
As of September 2026, map listings count 5 optometrists and eye clinics in the Faribault-Northfield area. One of them (20%) is a chain location, against 20% across the U.S. Per 10,000 households, that is 2.1, 49% below the U.S. rate of 4.1.
Household spending on medical and dental services in the Faribault-Northfield area comes to about $34.6M a year: $1,473 per household, 14% above the U.S. average. That works out to $6.9M per practice, 2.2 times the U.S. figure of $3.1M. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade.
There is no official count of businesses with payroll classed as offices of optometrists in the Faribault-Northfield area: counts under 3 aren’t published. Population estimates show the Faribault-Northfield area grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Faribault-Northfield area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Faribault-Northfield area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.1 | 3.8 | 4.1 |
| Spending per listing | $6.9M | $4.1M | $3.1M |
| Households per official establishment | n/a | 6,106 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | +8.0% | +0.2% |
| Population growth, 2020–2025 | +4.2% | +2.1% | +3.1% |
| Spending per household on medical and dental services | $1,473 | $1,550 | $1,288 |
| Median household income | $83,181 | $89,062 | $80,734 |
| Groundwork market score | 95 | 77 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in the Faribault-Northfield area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Faribault-Northfield area
- Population, 2025 estimate
- 69,939+4.2% since 2020
- Households
- 23,493
- Median age
- 38.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 496 sq. mi.
- People per square mile
- 137
- Median household income
- $83,181+21.3% vs. 2015–2019, before inflation
- Average household income
- $104,276
- Median home value
- $320,200
- Jobs located here
- 25,685
- Daytime population
- 60,549Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Faribault-Northfield area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of the Faribault-Northfield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across Minnesota
Every Minnesota market ranked →The highest-scoring small-town markets in Minnesota for optometrists and eye clinics, numbered among those based in Minnesota, with the Faribault-Northfield area marked.
Top small-town markets in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Faribault-Northfield, MN | 95 | 5 | 2.1 | $6.9M | +4.2% | #1 of 400 |
| 2Fergus Falls, MN | 85 | 7 | 2.8 | $5M | +1.6% | #7 of 400 |
| 3Willmar, MN | 78 | 7 | 4.0 | $3.5M | +2.3% | #23 of 400 |
| 4Brainerd, MN | 64 | 19 | 4.5 | $3.1M | +4.3% | #98 of 400 |
| 5Grand Rapids, MN | 61 | 8 | 4.3 | $3.1M | +0.9% | #120 of 400 |
| 6Alexandria, MN | 52 | 9 | 5.1 | $2.8M | +2.6% | #190 of 400 |
| 7Marshall, MN | 42 | 9 | 8.9 | $1.6M | +1.0% | #272 of 400 |
| 8Hutchinson, MN | 39 | 12 | 7.9 | $1.8M | −0.3% | #302 of 400 |
| 9Fairmont, MN | 35 | 5 | 5.7 | $2.3M | −2.8% | #316 of 400 |
Other business types in the Faribault-Northfield area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in the Faribault-Northfield, MN area?
The Faribault-Northfield area has 5 optometrists and eye clinics on map listings as of September 2026. One of them (20%) is a chain location. The listings count optometrists and eye clinics. No official count is published for offices of optometrists in the Faribault-Northfield area: counts under 3 are left out.
How much do households in the Faribault-Northfield, MN area spend on medical and dental services?
About $34.6M a year, or $1,473 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 5 optometrists and eye clinics on map listings, it comes to $6.9M per practice. The spending figure covers all medical and dental services, not only optometrists and eye clinics. It is estimated from the incomes of the 23,493 households in the Faribault-Northfield area and national spending patterns by income.
How does the Faribault-Northfield, MN area compare with the U.S. for optometrists and eye clinics?
The Faribault-Northfield area has 2.1 optometrists and eye clinics per 10,000 households, 49% below the U.S. rate of 4.1. Spending per practice is $6.9M, 2.2 times the U.S. figure of $3.1M. At the national ratio of optometrists and eye clinics to household spending, the Faribault-Northfield area would have about 11, against 5 on map listings.
How fast is the Faribault-Northfield, MN area growing?
Population estimates put the Faribault-Northfield area at 69,939 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 23,493 households. The median household income in the Faribault-Northfield area is $83,181 a year, 3% above the U.S. median of $80,734. That rose 21.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Faribault-Northfield area scores 95 for optometrists and eye clinics (very high), #1 of 400 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Faribault-Northfield area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Faribault-Northfield area
Screening a site or an acquisition in the Faribault-Northfield area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Faribault-Northfield area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.