Fitness and classes · Small-town market · Minnesota
Gyms and studios in the Faribault-Northfield, MN area
Competitor counts, household spending and official business counts for gyms and studios in the Faribault-Northfield, MN area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #228 of 535 scored small-town markets
#9 of 18 scored small-town markets based in Minnesota
- Listings
- 38
- 10 chain locations (26%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $22.4M
- On memberships, classes and admissions · $953 a household
- Spending per listing
- $589K
- 11% below the U.S.
- Listings per 10k households
- 16.2
- 9% above the U.S.
- Population, 2025
- 69,939
- +4.2% since 2020
See the gyms and studios around any address in the Faribault-Northfield area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Faribault-Northfield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Faribault-Northfield area spend about $22.4M a year on memberships, classes and admissions, or $953 per household, 3% below the U.S. average. Spread across 38 gyms and studios, that is $589K per location, 11% below the U.S. figure of $662K.
The Faribault-Northfield area has 38 gyms and studios on map listings as of September 2026. Chain locations make up 26% of them, against 20% across the U.S. Per 10,000 households, that is 16.2, 9% above the U.S. rate of 14.9.
In 2023, official counts showed 15 businesses with payroll in the Faribault-Northfield area classed as fitness centers and recreation instruction. That is one for every 1,566 households, against one for every 1,641 across the U.S.
Population estimates show the Faribault-Northfield area grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%). For gyms and studios, the Faribault-Northfield area has a Groundwork market score of 54 (upper middle): #228 of 535 scored small-town markets and #9 of 18 scored small-town markets based in Minnesota.
How the Faribault-Northfield area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Faribault-Northfield area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.2 | 14.7 | 14.9 |
| Spending per listing | $589K | $739K | $662K |
| Households per official establishment | 1,566 | 1,674 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +2.1% | +8.2% |
| Population growth, 2020–2025 | +4.2% | +2.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $953 | $1,085 | $983 |
| Median household income | $83,181 | $89,062 | $80,734 |
| Groundwork market score | 54 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 176
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 3810 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Faribault-Northfield area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Faribault-Northfield area
- Population, 2025 estimate
- 69,939+4.2% since 2020
- Households
- 23,493
- Median age
- 38.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 496 sq. mi.
- People per square mile
- 137
- Median household income
- $83,181+21.3% vs. 2015–2019, before inflation
- Average household income
- $104,276
- Median home value
- $320,200
- Jobs located here
- 25,685
- Daytime population
- 60,549Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Faribault-Northfield area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Faribault-Northfield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Minnesota
Every Minnesota market ranked →The highest-scoring small-town markets in Minnesota for gyms and studios, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Faribault-Northfield area marked.
Top small-town markets in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fergus Falls, MN | 75 | 32 | 12.7 | $667K | +1.6% | #29 of 535 |
| 2Grand Rapids, MN | 70 | 19 | 10.2 | $775K | +0.9% | #50 of 535 |
| 3Austin, MN | 70 | 20 | 12.7 | $655K | +2.3% | #58 of 535 |
| 4Owatonna, MN | 64 | 18 | 11.9 | $779K | +0.2% | #106 of 535 |
| 5Brainerd, MN | 64 | 51 | 12.1 | $705K | +4.3% | #110 of 535 |
| 6Albert Lea, MN | 60 | 14 | 10.9 | $743K | −1.5% | #149 of 535 |
| 7Worthington, MN | 58 | 10 | 13.0 | $626K | +0.6% | #176 of 535 |
| 8Willmar, MN | 55 | 25 | 14.2 | $609K | +2.3% | #213 of 535 |
| 9Faribault-Northfield, MN | 54 | 38 | 16.2 | $589K | +4.2% | #228 of 535 |
| Wahpeton, ND-MN | 54 | 14 | 14.7 | $588K | 0.0% | #229 of 535 |
Other business types in the Faribault-Northfield area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes54
- Gyms54
- Yoga, Pilates and fitness studios62
- Martial arts and dance studios74
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Faribault-Northfield, MN area?
Map listings as of September 2026 show 38 gyms and studios in the Faribault-Northfield area. 10 of them (26%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 15 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Faribault-Northfield, MN area spend on memberships, classes and admissions?
About $22.4M a year, or $953 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 38 gyms and studios on map listings, it comes to $589K per location. It is estimated from the incomes of the 23,493 households in the Faribault-Northfield area and national spending patterns by income.
How does the Faribault-Northfield, MN area compare with the U.S. for gyms and studios?
The Faribault-Northfield area has 16.2 gyms and studios per 10,000 households, 9% above the U.S. rate of 14.9. Spending per location is $589K, 11% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Faribault-Northfield area would have about 34, against 38 on map listings. There is one business with payroll in the industry for every 1,566 households, against one for every 1,641 across the U.S.
How fast is the Faribault-Northfield, MN area growing?
Population estimates put the Faribault-Northfield area at 69,939 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 23,493 households. The median household income in the Faribault-Northfield area is $83,181 a year, 3% above the U.S. median of $80,734. That rose 21.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Faribault-Northfield area scores 54 for gyms and studios (upper middle), #228 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Faribault-Northfield area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Faribault-Northfield area
Screening a site or an acquisition in the Faribault-Northfield area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Faribault-Northfield area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.