Groundwork

Pets · County · Iowa

Pet businesses in Linn County, IA

Competitor counts, household spending and official business counts for pet businesses in Linn County, IA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 53 out of 100: Upper middle

Ranked #949 of 2,200 scored counties
#15 of 71 scored counties in Iowa

Listings
107
16 chain locations (15%)
Official establishments
57
+16.3% since 2019
Household spending a year
$83.3M
On pets · $872 a household
Spending per listing
$779K
11% below the U.S.
Listings per 10k households
11.2
8% above the U.S.
Population, 2025
232,028
+0.7% since 2020

See the pet businesses around any address in Linn County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Linn County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 107 pet businesses in Linn County. Of those, 16 are chain locations, or 15%, against 17% across the U.S. That comes to 11.2 for every 10,000 households, 8% above the U.S. rate of 10.4.

Households in Linn County spend about $83.3M a year on pets, or $872 per household, 4% below the U.S. average. That works out to $779K per business, 11% below the U.S. figure of $878K.

Official counts show 57 businesses with payroll classed as pet care, veterinarians and pet stores in Linn County in 2023, up 16.3% from 2019. That is one for every 1,677 households, against one for every 1,852 across the U.S. Official counts list 73 one-person businesses without payroll. Since fiscal 2022, 6 SBA-backed loans worth $786K have gone to businesses classed as pet care, veterinarians and pet stores in Linn County.

Between 2020 and 2025, the population of Linn County grew 0.7%, slower than the U.S. (+3.1%). Linn County scores 53 (upper middle) on the Groundwork market score for pet businesses, ranking #949 of 2,200 scored counties and #15 of 71 scored counties in Iowa.

How Linn County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Linn County, IA compared with Iowa and the U.S.
MeasureLinn CountyIowaU.S.
Listings per 10k households11.212.910.4
Spending per listing$779K$654K$878K
Households per official establishment1,6771,5421,852
Official establishment growth, 2019–2023+16.3%+13.4%+11.4%
Population growth, 2020–2025+0.7%+1.5%+3.1%
Spending per household on pets$872$843$909
Median household income$77,649$75,059$80,734
Groundwork market score5326

Official counts and lending

Businesses

Official establishments, 2019 to 2023
49 → 57+16.3% over the period
Employees, 2023
715
Annual payroll, 2023
$27.2M
One-person businesses, 2023
73Businesses with no payroll
Map listings, September 2026
10716 chain locations
Listings at the U.S. rate for this spending
95The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
6
Amount
$786K

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Linn County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Linn County

Population, 2025 estimate
232,028+0.7% since 2020
Households
95,600
Median age
39.8
Homes lived in by their owners
74%
Vehicles per household
1.9
Land area
717 sq. mi.
People per square mile
321
Median household income
$77,649+19.6% vs. 2015–2019, before inflation
Average household income
$104,478
Median home value
$214,300
Jobs located here
130,525
Daytime population
248,541Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Linn County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Linn County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for pet businesses, numbered among those based in Iowa, with Linn County marked.

Top counties in Iowa

Counties in Iowa ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Dallas County, IA82388.9$1.2M+17.8%#47 of 2,200
2Johnson County, IA73568.8$993K+4.6%#195 of 2,200
3Benton County, IA691211.8$759K+1.8%#332 of 2,200
4Woodbury County, IA66256.1$1.3M+0.7%#415 of 2,200
5Delaware County, IA6268.1$1M+1.3%#572 of 2,200
6Polk County, IA6222310.9$841K+4.8%#577 of 2,200
7Warren County, IA622612.6$755K+9.0%#588 of 2,200
8Buena Vista County, IA6068.0$1M−1.7%#649 of 2,200
9Pottawattamie County, IA604010.6$770K−0.7%#666 of 2,200
10Tama County, IA5857.4$1M−1.5%#714 of 2,200
15Linn County, IA5310711.2$779K+0.7%#949 of 2,200

Other business types in Linn County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Linn County, IA?

There are 107 pet businesses on map listings in Linn County as of September 2026. 16 of them (15%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 57 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 16.3% from 2019. Official counts also show 73 one-person businesses without payroll.

How much do households in Linn County, IA spend on pets?

About $83.3M a year, or $872 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 107 pet businesses on map listings, it comes to $779K per business. It is estimated from the incomes of the 95,600 households in Linn County and national spending patterns by income.

How does Linn County, IA compare with the U.S. for pet businesses?

Linn County has 11.2 pet businesses per 10,000 households, 8% above the U.S. rate of 10.4. Spending per business is $779K, 11% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Linn County would have about 95, against 107 on map listings. There is one business with payroll in the industry for every 1,677 households, against one for every 1,852 across the U.S. The official count rose 16.3% from 2019 to 2023, against +11.4% for the U.S.

How fast is Linn County, IA growing?

Population estimates put Linn County at 232,028 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 95,600 households. The median household income in Linn County is $77,649 a year, 4% below the U.S. median of $80,734. That rose 19.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Linn County scores 53 for pet businesses (upper middle), #949 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Linn County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Linn County

Screening a site or an acquisition in Linn County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Linn County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.