Auto · Metro area · Pennsylvania
Insurance agencies in the Pittsburgh, PA metro area
How the Pittsburgh, PA metro area compares with other metro areas and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #343 of 387 scored metro areas
#14 of 16 scored metro areas based in Pennsylvania
- Listings
- 1,500
- 333 chain locations (22%)
- Official establishments
- 1,031
- −5.6% since 2019
- Household spending a year
- $1.6B
- On vehicle insurance · $1,480 a household
- Spending per listing
- $1M
- 17% below the U.S.
- Listings per 10k households
- 14.1
- 10% below the U.S.
- Population, 2025
- 2,421,992
- −1.3% since 2020
See the insurance agencies around any address in the Pittsburgh metro area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pittsburgh metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For insurance agencies, the Pittsburgh metro area has a Groundwork market score of 23 (low): #343 of 387 scored metro areas and #14 of 16 scored metro areas based in Pennsylvania. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 1,500 insurance agencies in the Pittsburgh metro area. Of those, 333 are chain locations, or 22%, against 21% across the U.S. That comes to 14.1 for every 10,000 households, 10% below the U.S. rate of 15.6.
Households in the Pittsburgh metro area spend about $1.6B a year on vehicle insurance, or $1,480 per household, 24% below the U.S. average. That works out to $1M per agency, 17% below the U.S. figure of $1.3M.
Official counts show 1,031 businesses with payroll classed as insurance agencies and brokerages in the Pittsburgh metro area in 2023, down 5.6% from 2019. That is one for every 1,030 households, against one for every 966 across the U.S. Since fiscal 2022, 20 SBA-backed loans worth $10.4M have gone to businesses classed as insurance agencies and brokerages in the Pittsburgh metro area. Between 2020 and 2025, the population of the Pittsburgh metro area declined 1.3%, against +3.1% for the U.S.
How the Pittsburgh metro area compares
The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pittsburgh metro area | Pennsylvania | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.1 | 13.4 | 15.6 |
| Spending per listing | $1M | $1.1M | $1.3M |
| Households per official establishment | 1,030 | 1,105 | 966 |
| Official establishment growth, 2019–2023 | −5.6% | −5.1% | −1.0% |
| Population growth, 2020–2025 | −1.3% | +0.5% | +3.1% |
| Spending per household on vehicle insurance | $1,480 | $1,514 | $1,957 |
| Median household income | $75,762 | $77,971 | $80,734 |
| Groundwork market score | 23 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 1,031−5.6% over the period
- Employees, 2023
- 6,015
- Annual payroll, 2023
- $542.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1,500333 chain locations
- Listings at the U.S. rate for this spending
- 1,252The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 20
- Amount
- $10.4M
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Pittsburgh metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pittsburgh metro area
- Population, 2025 estimate
- 2,421,992−1.3% since 2020
- Households
- 1,061,705
- Median age
- 43.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.6
- Land area
- 5,640 sq. mi.
- People per square mile
- 433
- Median household income
- $75,762
- Average household income
- $103,604
- Median home value
- $215,000
- Jobs located here
- 1,169,523
- Daytime population
- 2,467,515Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pittsburgh metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Pittsburgh metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Pennsylvania
Every Pennsylvania market ranked →The highest-scoring metro areas in Pennsylvania for insurance agencies, numbered among those based in Pennsylvania, with the Pittsburgh metro area marked.
Top metro areas in Pennsylvania
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gettysburg, PA | 81 | 23 | 5.6 | $3.4M | +3.6% | #29 of 387 |
| 2Lebanon, PA | 71 | 47 | 8.3 | $2M | +2.2% | #71 of 387 |
| 3Chambersburg, PA | 69 | 67 | 10.5 | $1.8M | +3.0% | #83 of 387 |
| 4York-Hanover, PA | 66 | 193 | 10.6 | $1.7M | +3.6% | #100 of 387 |
| 5Reading, PA | 59 | 193 | 11.8 | $1.4M | +2.7% | #133 of 387 |
| 6Lancaster, PA | 56 | 247 | 11.6 | $1.4M | +1.9% | #153 of 387 |
| 7Allentown-Bethlehem-Easton, PA-NJ | 54 | 426 | 12.5 | $1.3M | +3.0% | #164 of 387 |
| 8Harrisburg-Carlisle, PA | 48 | 320 | 13.0 | $1.2M | +4.2% | #196 of 387 |
| 9State College, PA | 39 | 65 | 11.0 | $1.4M | −0.4% | #250 of 387 |
| 10Scranton–Wilkes-Barre, PA | 38 | 303 | 12.9 | $1.2M | +1.4% | #262 of 387 |
| 14Pittsburgh, PA | 23 | 1,500 | 14.1 | $1M | −1.3% | #343 of 387 |
Other business types in the Pittsburgh metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Pittsburgh, PA metro area?
There are 1,500 insurance agencies on map listings in the Pittsburgh metro area as of September 2026. 333 of them (22%) are chain locations. The listings count insurance agencies. Official counts show 1,031 businesses with payroll classed as insurance agencies and brokerages in 2023, down 5.6% from 2019.
How much do households in the Pittsburgh, PA metro area spend on vehicle insurance?
About $1.6B a year, or $1,480 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 1,500 insurance agencies on map listings, it comes to $1M per agency. It is estimated from the incomes of the 1,061,705 households in the Pittsburgh metro area and national spending patterns by income.
How does the Pittsburgh, PA metro area compare with the U.S. for insurance agencies?
The Pittsburgh metro area has 14.1 insurance agencies per 10,000 households, 10% below the U.S. rate of 15.6. Spending per agency is $1M, 17% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Pittsburgh metro area would have about 1,252, against 1,500 on map listings. There is one business with payroll in the industry for every 1,030 households, against one for every 966 across the U.S. The official count fell 5.6% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Pittsburgh, PA metro area growing?
Population estimates put the Pittsburgh metro area at 2,421,992 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 1,061,705 households. The median household income in the Pittsburgh metro area is $75,762 a year, 6% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pittsburgh metro area scores 23 for insurance agencies (low), #343 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pittsburgh metro area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Pittsburgh metro area
Screening a site or an acquisition in the Pittsburgh metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pittsburgh metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.