Groundwork

Food and drink · County · Ohio

Pizza places in Morrow County, OH

How Morrow County, OH compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 68 out of 100: Upper middle

Ranked #378 of 2,090 scored counties
#3 of 87 scored counties in Ohio

Listings
12
4 chain locations (33%)
Official establishments
16
All limited-service restaurants
Household spending a year
$51.9M
On food away from home · $3,858 a household
Spending per listing
$4.3M
15% below the U.S.
Listings per 10k households
8.9
11% above the U.S.
Population, 2025
36,305
+3.7% since 2020

See the pizza places around any address in Morrow County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 12 pizza places in Morrow County. 4 of them (33%) are chain locations, against 58% across the U.S. That is 8.9 per 10,000 households, 11% above the U.S. rate of 8.0.

At $3,858 per household (5% below the U.S. average), households in Morrow County spend about $51.9M a year on food away from home. That is about $4.3M of household spending for each pizza place on map listings, 15% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

The official count of businesses with payroll classed as limited-service restaurants in Morrow County was 16 in 2023. That is one for every 841 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 3 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $89K has gone to businesses classed as limited-service restaurants in Morrow County.

Between 2020 and 2025, the population of Morrow County grew 3.7%, faster than the U.S. (+3.1%). Morrow County scores 68 (upper middle) on the Groundwork market score for pizza places, ranking #378 of 2,090 scored counties and #3 of 87 scored counties in Ohio. That puts it in the top quarter of counties.

How Morrow County compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Morrow County, OH compared with Ohio and the U.S.
MeasureMorrow CountyOhioU.S.
Listings per 10k households8.99.68.0
Spending per listing$4.3M$4M$5.1M
Households per official establishment (all limited-service restaurants)841467478
Official establishment growth, 2019–2023n/a+7.0%+6.1%
Population growth, 2020–2025+3.7%+0.9%+3.1%
Spending per household on food away from home$3,858$3,829$4,070
Median household income$75,283$71,389$80,734
Groundwork market score6824

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16 → 16All limited-service restaurants
Employees, 2023
330
Annual payroll, 2023
$4.6M
One-person businesses, 2023
3All limited-service restaurants with no payroll
Map listings, September 2026
124 chain locations
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$89K

SBA-backed loans to businesses classed as limited-service restaurants in Morrow County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Morrow County

Population, 2025 estimate
36,305+3.7% since 2020
Households
13,463
Median age
43.3
Homes lived in by their owners
81%
Vehicles per household
2.3
Land area
406 sq. mi.
People per square mile
87
Median household income
$75,283+26.6% vs. 2015–2019, before inflation
Average household income
$94,154
Median home value
$222,300
Jobs located here
6,230
Daytime population
27,246Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Morrow County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Ohio for pizza places, numbered among those based in Ohio, with Morrow County marked.

Top counties in Ohio

Counties in Ohio ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Union County, OH782510.3$4.7M+16.5%#127 of 2,090
2Warren County, OH73717.7$6.3M+5.7%#221 of 2,090
3Morrow County, OH68128.9$4.3M+3.7%#378 of 2,090
4Clermont County, OH67617.2$5.8M+3.9%#401 of 2,090
5Delaware County, OH67819.8$5.5M+12.5%#408 of 2,090
6Geauga County, OH67328.9$5.4M+0.3%#409 of 2,090
7Holmes County, OH66129.0$4.5M+1.7%#464 of 2,090
8Pickaway County, OH62209.1$4.2M+7.4%#595 of 2,090
9Fairfield County, OH626310.4$4.1M+6.5%#597 of 2,090
10Lorain County, OH601088.5$4.6M+3.1%#651 of 2,090

Other business types in Morrow County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Morrow County, OH?

Morrow County has 12 pizza places on map listings as of September 2026. 4 of them (33%) are chain locations. The listings count pizza restaurants. Official counts show 16 businesses with payroll classed as limited-service restaurants in 2023. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 3 one-person businesses have no payroll, by official counts.

How much do households in Morrow County, OH spend on food away from home?

About $51.9M a year, or $3,858 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 12 pizza places on map listings, it comes to $4.3M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 13,463 households in Morrow County and national spending patterns by income.

How does Morrow County, OH compare with the U.S. for pizza places?

Morrow County has 8.9 pizza places per 10,000 households, 11% above the U.S. rate of 8.0. Spending per pizza place is $4.3M, 15% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Morrow County would have about 10, against 12 on map listings. There is one business with payroll in the industry for every 841 households, against one for every 478 across the U.S.

How fast is Morrow County, OH growing?

Population estimates put Morrow County at 36,305 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 13,463 households. The median household income in Morrow County is $75,283 a year, 7% below the U.S. median of $80,734. That rose 26.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morrow County scores 68 for pizza places (upper middle), #378 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Morrow County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Morrow County

Screening a site or an acquisition in Morrow County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.