County profile · Ohio
Richland County, OH market data
Population, household spending and competition for 56 business types in Richland County, each scored against other counties.
- Population, 2025
- 124,893
- −0.1% since 2020
- Households
- 50,111
- Median household income
- $59,509
- +20.1% vs. 2015–2019, before inflation
- Median home value
- $164,800
- Jobs located here
- 47,696
- Highest market score
- 70
- Tire shops, #265 of 1,530 scored counties
A site report maps the competitors on map listings around any address in Richland County by name and distance, and the households and spending within reach. Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 124,893 people live in Richland County, in 50,111 households. Population estimates put the population change in Richland County from 2020 to 2025 at −0.1%, against +3.1% for the U.S. The median household income in Richland County is $59,509 a year, 26% below the U.S. median of $80,734. That rose 20.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Richland County spend the most on vehicle maintenance and repairs (an index of 103, where 100 is the U.S. average) and the least on child care and other personal services (53).
The highest Groundwork market scores in Richland County are for tire shops (70), physical therapy clinics (69) and martial arts and dance studios (64). Richland County ranks #265 of 1,530 scored counties for tire shops.
Richland County is part of the Mansfield metro area. For its number of households, Richland County has the most map listings, relative to the U.S., for funeral homes (81% above the U.S. rate) and the fewest for real estate agents and brokers (56% below the U.S. rate).
All 56 business types in Richland County
Highest Groundwork market score first. Each score compares Richland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Tire shops | 70 | #265 of 1,530 | 13 | 2.6 | $3.8M | 152 | 5 |
| Physical therapy | 69 | #237 of 1,422 | 18 | 3.6 | $3.5M | 146 | 10 |
| Martial arts and dance studios | 64 | #284 of 1,334 | 14 | 2.8 | $2.4M | 121 | 4 |
| Nail salons | 63 | #318 of 1,328 | 15 | 3.0 | $2.9M | 174 | 6 |
| Collision repair and body shops | 62 | #385 of 1,327 | 13 | 2.6 | $3.8M | 123 | 10 |
| Pet grooming and boarding | 59 | #506 of 1,461 | 13 | 2.6 | $2.8M | 109 | 6 |
| Grocery stores | 57 | #769 of 2,070 | 27 | 5.4 | $10.3M | 111 | 16 |
| Veterinarians | 56 | #580 of 1,485 | 14 | 2.8 | $2.6M | 95 | 8 |
| Barbershops | 55 | #558 of 1,356 | 15 | 3.0 | $2.9M | 154 | Under 3 |
| Optometrists and eye care | 54 | #598 of 1,302 | 23 | 4.6 | $2.7M | 87 | 5 |
| Pet businesses | 54 | #905 of 2,200 | 45 | 9.0 | $800K | 91 | 17 |
| Sit-down restaurants | 54 | #984 of 2,405 | 207 | 41.3 | $814K | 123 | 68 |
| Gas stations | 52 | #1,071 of 2,358 | 59 | 11.8 | $2.2M | 91 | 39 |
| HVAC and plumbing | 51 | #813 of 1,707 | 26 | 5.2 | $4.6M | 98 | 27 |
| Dentists and orthodontists | 50 | #931 of 1,886 | 48 | 9.6 | $1.3M | 133 | 40 |
| Spas and skin care | 49 | #907 of 1,769 | 32 | 6.4 | $1.4M | 156 | 12 |
| Pet stores | 48 | #521 of 974 | 9 | 1.8 | $4M | 88 | 3 |
| Child care and preschools | 48 | #870 of 1,611 | 17 | 3.4 | $913K | 91 | 20 |
| Gyms, studios and classes | 48 | #1,168 of 2,088 | 54 | 10.8 | $635K | 96 | 16 |
| Real estate agents and brokers | 47 | #1,203 of 2,176 | 68 | 13.6 | Index only | 172 | 26 |
| Restaurants and cafes | 47 | #1,306 of 2,405 | 419 | 83.6 | $402K | 108 | 192 |
| Coffee shops and cafes | 46 | #1,160 of 2,063 | 37 | 7.4 | $4.6M | 123 | 29 |
| Hair salons | 46 | #1,362 of 2,339 | 89 | 17.8 | $490K | 114 | 30 |
| Salons, barbers and spas | 45 | #1,439 of 2,385 | 155 | 30.9 | $282K | 132 | 50 |
| Laundromats | 44 | #452 of 785 | 6 | 1.2 | $14.5M | 116 | Under 3 |
| Funeral homes | 44 | #870 of 1,472 | 19 | 3.8 | $409K | 60 | 10 |
| Grocery and convenience stores | 43 | #1,474 of 2,402 | 103 | 20.6 | $2.7M | 80 | 34 |
| Auto repair shops | 43 | #1,522 of 2,378 | 117 | 23.3 | $422K | 95 | 54 |
| Property management | 42 | #587 of 910 | 9 | 1.8 | Index only | 127 | 23 |
| Auto repair and car care | 42 | #1,559 of 2,401 | 207 | 41.3 | $238K | 89 | 72 |
| Clothing, shoes and laundry | 41 | #1,452 of 2,210 | 89 | 17.8 | $976K | 111 | 35 |
| Electricians | 40 | #815 of 1,160 | 12 | 2.4 | $10.1M | 84 | 29 |
| Primary care and pediatrics | 40 | #1,148 of 1,656 | 41 | 8.2 | $1.5M | 86 | 76 |
| Gyms | 40 | #1,242 of 1,792 | 36 | 7.2 | $952K | 73 | 12 |
| Clothing and shoe stores | 39 | #1,429 of 2,087 | 67 | 13.4 | $1.3M | 102 | 35 |
| Convenience stores | 39 | #1,515 of 2,261 | 50 | 10.0 | $5.6M | 71 | 18 |
| Home repair trades | 39 | #1,521 of 2,057 | 55 | 11.0 | $2.2M | 90 | 75 |
| Real estate | 39 | #1,655 of 2,229 | 93 | 18.6 | Index only | 158 | 64 |
| Bakeries and dessert shops | 38 | #1,354 of 1,889 | 40 | 8.0 | $4.2M | 102 | 32 |
| Mortgage brokers and lenders | 37 | #671 of 887 | 13 | 2.6 | Index only | 126 | 10 |
| Fast food and sandwich shops | 37 | #1,604 of 2,222 | 69 | 13.8 | $2.4M | 80 | 94 |
| Oil change and quick lube | 36 | #363 of 479 | 5 | 1.0 | $9.9M | 72 | Under 3 |
| Pizza | 36 | #1,595 of 2,090 | 48 | 9.6 | $3.5M | 69 | 94 |
| Doctors, dentists and clinics | 36 | #1,845 of 2,394 | 404 | 80.6 | $156K | 102 | 151 |
| Car washes and detailing | 34 | #1,115 of 1,451 | 25 | 5.0 | $2M | 78 | 11 |
| Chiropractors | 33 | #1,201 of 1,490 | 38 | 7.6 | $1.7M | 69 | 20 |
| Pest control | 32 | #588 of 699 | 8 | 1.6 | $6.9M | 67 | 6 |
| House cleaning | 32 | #724 of 847 | 12 | 2.4 | $4.6M | 72 | 22 |
| Roofing and gutters | 26 | #1,046 of 1,177 | 17 | 3.4 | $7.1M | 84 | 19 |
| Insurance agencies | 25 | #1,950 of 2,272 | 82 | 16.4 | $955K | 76 | 49 |
| Landscaping and lawn care | 23 | #1,413 of 1,493 | 33 | 6.6 | $1.7M | 57 | 49 |
| Lawn, cleaning and pest control | 21 | #1,722 of 1,771 | 53 | 10.6 | $1M | 62 | 77 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 0.8 | $8.6M | 211 | 12 |
| Dry cleaners | Not scored | Not scored | 3 | 0.6 | $28.9M | 185 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.6 | Index only | 81 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $63M | Too few | Under 3 |
Household spending in Richland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $49.3M | $984 | 103 |
| Gasoline and other fuels | $128.3M | $2,560 | 99 |
| Food away from home | $168.5M | $3,362 | 83 |
| Groceries | $279.4M | $5,575 | 88 |
| Personal care products and services | $43.7M | $871 | 87 |
| Child care and other personal services | $15.5M | $310 | 53 |
| Memberships, classes and admissions | $34.3M | $684 | 70 |
| Medical and dental services | $63M | $1,257 | 98 |
| Pets | $36M | $719 | 79 |
| Clothing, shoes and related services | $86.8M | $1,733 | 84 |
| Vehicle insurance | $78.3M | $1,563 | 80 |
| Home repairs, maintenance and insurance | $120.9M | $2,412 | 80 |
| Lawn care, cleaning and other household services | $54.9M | $1,096 | 78 |
| Rent and homeowner costs | $636.9M | $12,709 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Richland County
- Population, 2025 estimate
- 124,893−0.1% since 2020
- Households
- 50,111
- Median age
- 40.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 495 sq. mi.
- People per square mile
- 253
- Median household income
- $59,509+20.1% vs. 2015–2019, before inflation
- Average household income
- $76,578
- Median home value
- $164,800
- Jobs located here
- 47,696
- Daytime population
- 122,740Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Richland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Richland County, OH growing?
Population estimates put Richland County at 124,893 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 50,111 households. Against the 2015–2019 survey, median household income rose 20.1%, before inflation.
How much do households in Richland County, OH spend?
Households in Richland County spend about $636.9M a year on rent and homeowner costs, $279.4M on groceries and $168.5M on food away from home. Relative to the U.S., household spending in Richland County runs highest on vehicle maintenance and repairs (an index of 103, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Which business types have the highest market scores in Richland County, OH?
Of the business types scored in Richland County, tire shops (70), physical therapy clinics (69) and martial arts and dance studios (64) have the highest Groundwork market scores. For tire shops, that ranks #265 of 1,530 scored counties.
How does Richland County, OH compare with the U.S.?
Median household income in Richland County is $59,509, 26% below the U.S. median of $80,734. The population fell 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $164,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (81% above the U.S. rate) and lowest for real estate agents and brokers (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Richland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Richland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Richland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.