County profile · Ohio
Ashland County, OH market data
Population, household spending and competition for 56 business types in Ashland County, each scored against other counties.
- Population, 2025
- 52,523
- +0.1% since 2020
- Households
- 20,720
- Median household income
- $69,860
- +32.3% vs. 2015–2019, before inflation
- Median home value
- $186,800
- Jobs located here
- 18,646
- Highest market score
- 74
- Collision repair and body shops, #138 of 1,327 scored counties
A site report maps the competitors on map listings around any address in Ashland County by name and distance, and the households and spending within reach. Or open the report at the center of Ashland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 52,523 people live in Ashland County, in 20,720 households. Population estimates show Ashland County grew 0.1% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Ashland County is $69,860 a year, 13% below the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Ashland County spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on child care and other personal services (56).
The highest Groundwork market scores in Ashland County are for collision repair and body shops (74), dentists and orthodontists (74) and clothing and shoe stores (71). Ashland County ranks #138 of 1,327 scored counties for collision repair and body shops.
Ashland County is part of the Ashland area. For its number of households, Ashland County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (89% above the U.S. rate) and the fewest for dentists and orthodontists (60% below the U.S. rate).
All 56 business types in Ashland County
Highest Groundwork market score first. Each score compares Ashland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Collision repair and body shops | 74 | #138 of 1,327 | 5 | 2.4 | $4.7M | 152 | 4 |
| Dentists and orthodontists | 74 | #165 of 1,886 | 11 | 5.3 | $2.5M | 249 | 10 |
| Clothing and shoe stores | 71 | #342 of 2,087 | 14 | 6.8 | $2.6M | 207 | 3 |
| HVAC and plumbing | 70 | #193 of 1,707 | 5 | 2.4 | $10.4M | 218 | 8 |
| Clothing, shoes and laundry | 68 | #431 of 2,210 | 24 | 11.6 | $1.5M | 175 | 3 |
| Home repair trades | 67 | #289 of 2,057 | 15 | 7.2 | $3.5M | 142 | 13 |
| Sit-down restaurants | 67 | #446 of 2,405 | 64 | 30.9 | $1.1M | 172 | 28 |
| Hair salons | 62 | #573 of 2,339 | 31 | 15.0 | $608K | 141 | 9 |
| Tire shops | 61 | #484 of 1,530 | 6 | 2.9 | $3.9M | 156 | 5 |
| Car washes and detailing | 60 | #465 of 1,451 | 9 | 4.3 | $2.6M | 103 | Under 3 |
| Child care and preschools | 60 | #530 of 1,611 | 5 | 2.4 | $1.3M | 134 | 8 |
| Auto repair shops | 60 | #725 of 2,378 | 45 | 21.7 | $520K | 117 | 22 |
| Gas stations | 60 | #750 of 2,358 | 25 | 12.1 | $2.4M | 102 | 19 |
| Restaurants and cafes | 59 | #782 of 2,405 | 146 | 70.5 | $499K | 135 | 78 |
| Spas and skin care | 58 | #579 of 1,769 | 13 | 6.3 | $1.5M | 166 | 4 |
| Salons, barbers and spas | 57 | #774 of 2,385 | 59 | 28.5 | $320K | 150 | 15 |
| Auto repair and car care | 57 | #881 of 2,401 | 82 | 39.6 | $285K | 106 | 30 |
| Coffee shops and cafes | 55 | #800 of 2,063 | 13 | 6.3 | $5.6M | 151 | 12 |
| Gyms, studios and classes | 55 | #819 of 2,088 | 24 | 11.6 | $632K | 95 | 4 |
| Primary care and pediatrics | 54 | #708 of 1,656 | 13 | 6.3 | $2.1M | 117 | 27 |
| Real estate agents and brokers | 53 | #886 of 2,176 | 32 | 15.4 | Index only | 156 | 6 |
| Real estate | 53 | #921 of 2,229 | 39 | 18.8 | Index only | 161 | 10 |
| Doctors, dentists and clinics | 53 | #1,048 of 2,394 | 127 | 61.3 | $212K | 139 | 45 |
| Funeral homes | 52 | #670 of 1,472 | 8 | 3.9 | $417K | 61 | 3 |
| Gyms | 51 | #883 of 1,792 | 14 | 6.8 | $1.1M | 83 | 4 |
| Barbershops | 47 | #773 of 1,356 | 9 | 4.3 | $2.1M | 111 | Under 3 |
| Convenience stores | 47 | #1,243 of 2,261 | 25 | 12.1 | $4.8M | 60 | 4 |
| Bakeries and dessert shops | 46 | #1,069 of 1,889 | 16 | 7.7 | $4.6M | 110 | 12 |
| Grocery stores | 46 | #1,132 of 2,070 | 12 | 5.8 | $9.9M | 107 | 11 |
| Roofing and gutters | 42 | #761 of 1,177 | 6 | 2.9 | $8.6M | 102 | Under 3 |
| Landscaping and lawn care | 42 | #931 of 1,493 | 9 | 4.3 | $2.6M | 89 | 19 |
| Insurance agencies | 40 | #1,442 of 2,272 | 25 | 12.1 | $1.5M | 118 | 22 |
| Grocery and convenience stores | 39 | #1,637 of 2,402 | 51 | 24.6 | $2.3M | 69 | 15 |
| Yoga, Pilates and fitness studios | 38 | #594 of 777 | 6 | 2.9 | $2.5M | 62 | 4 |
| Lawn, cleaning and pest control | 38 | #1,319 of 1,771 | 16 | 7.7 | $1.5M | 87 | 26 |
| Pizza | 38 | #1,519 of 2,090 | 22 | 10.6 | $3.3M | 65 | 38 |
| Fast food and sandwich shops | 38 | #1,571 of 2,222 | 32 | 15.4 | $2.3M | 75 | 38 |
| House cleaning | 37 | #649 of 847 | 5 | 2.4 | $4.7M | 73 | 7 |
| Pet grooming and boarding | 35 | #1,089 of 1,461 | 14 | 6.8 | $1.1M | 44 | 3 |
| Chiropractors | 33 | #1,209 of 1,490 | 18 | 8.7 | $1.5M | 63 | 8 |
| Veterinarians | 30 | #1,204 of 1,485 | 8 | 3.9 | $1.9M | 71 | 9 |
| Pet stores | 23 | #875 of 974 | 5 | 2.4 | $3.1M | 69 | 3 |
| Pet businesses | 20 | #2,113 of 2,200 | 36 | 17.4 | $432K | 49 | 15 |
| Electricians | Not scored | Not scored | 4 | 1.9 | $13M | 108 | 5 |
| Laundromats | Not scored | Not scored | 4 | 1.9 | $9.2M | 74 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 1.9 | $3.8M | 188 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 1.9 | $4.7M | 282 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 1.9 | $6.7M | 215 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 1.9 | $6.7M | 281 | Under 3 |
| Property management | Not scored | Not scored | 4 | 1.9 | Index only | 123 | 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.0 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.0 | $11.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $36.9M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $23.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $27M | Too few | Under 3 |
Household spending in Ashland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23.4M | $1,130 | 118 |
| Gasoline and other fuels | $60.6M | $2,923 | 113 |
| Food away from home | $72.9M | $3,518 | 86 |
| Groceries | $119.1M | $5,749 | 91 |
| Personal care products and services | $18.9M | $910 | 91 |
| Child care and other personal services | $6.7M | $325 | 56 |
| Memberships, classes and admissions | $15.2M | $732 | 74 |
| Medical and dental services | $27M | $1,302 | 101 |
| Pets | $15.5M | $750 | 82 |
| Clothing, shoes and related services | $36.9M | $1,781 | 87 |
| Vehicle insurance | $37M | $1,787 | 91 |
| Home repairs, maintenance and insurance | $51.9M | $2,502 | 83 |
| Lawn care, cleaning and other household services | $23.4M | $1,131 | 80 |
| Rent and homeowner costs | $272.3M | $13,140 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Ashland County
- Population, 2025 estimate
- 52,523+0.1% since 2020
- Households
- 20,720
- Median age
- 42.2
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 423 sq. mi.
- People per square mile
- 124
- Median household income
- $69,860+32.3% vs. 2015–2019, before inflation
- Average household income
- $82,890
- Median home value
- $186,800
- Jobs located here
- 18,646
- Daytime population
- 47,965Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ashland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Ashland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Ashland County, OH growing?
Population estimates put Ashland County at 52,523 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 20,720 households. Against the 2015–2019 survey, median household income rose 32.3%, before inflation.
How much do households in Ashland County, OH spend?
Households in Ashland County spend about $272.3M a year on rent and homeowner costs, $119.1M on groceries and $72.9M on food away from home. Relative to the U.S., household spending in Ashland County runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on child care and other personal services (56).
Which business types have the highest market scores in Ashland County, OH?
Of the business types scored in Ashland County, collision repair and body shops (74), dentists and orthodontists (74) and clothing and shoe stores (71) have the highest Groundwork market scores. For collision repair and body shops, that ranks #138 of 1,327 scored counties.
How does Ashland County, OH compare with the U.S.?
Median household income in Ashland County is $69,860, 13% below the U.S. median of $80,734. The population rose 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $186,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (89% above the U.S. rate) and lowest for dentists and orthodontists (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Ashland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ashland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Ashland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ashland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.