Small-town market profile · Ohio
Marietta, OH area market data
Population, household spending and competition for 56 business types in the Marietta area, each scored against other small-town markets.
- Population, 2025
- 58,389
- −2.1% since 2020
- Households
- 24,779
- Median household income
- $63,603
- +27.2% vs. 2015–2019, before inflation
- Median home value
- $185,600
- Jobs located here
- 24,033
- Highest market score
- 70
- Collision repair and body shops, #60 of 387 scored small-town markets
A site report maps the competitors on map listings around any address in the Marietta area by name and distance, and the households and spending within reach. Or open the report at the center of the Marietta area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 58,389 people live in the Marietta area, in 24,779 households. Population estimates show the Marietta area declined 2.1% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Marietta area is $63,603 a year, 21% below the U.S. median of $80,734. That rose 27.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Marietta area spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on child care and other personal services (57).
The highest Groundwork market scores in the Marietta area are for collision repair and body shops (70), child care centers and preschools (65) and clothing and shoe stores (64). The Marietta area ranks #60 of 387 scored small-town markets for collision repair and body shops.
The Marietta area is made up of one county, Washington County. For its number of households, the Marietta area has the most map listings, relative to the U.S., for funeral homes (90% above the U.S. rate) and the fewest for clothing and shoe stores (62% below the U.S. rate).
All 56 business types in the Marietta area
Highest Groundwork market score first. Each score compares the Marietta area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Collision repair and body shops | 70 | #60 of 387 | 7 | 2.8 | $3.8M | 124 | 4 |
| Child care and preschools | 65 | #112 of 454 | 6 | 2.4 | $1.4M | 138 | 6 |
| Clothing and shoe stores | 64 | #145 of 536 | 15 | 6.1 | $3M | 232 | 11 |
| Clothing, shoes and laundry | 63 | #148 of 536 | 27 | 10.9 | $1.6M | 186 | 11 |
| Coffee shops and cafes | 62 | #127 of 529 | 12 | 4.8 | $7.2M | 194 | 11 |
| Tire shops | 62 | #130 of 431 | 5 | 2.0 | $5.4M | 214 | 6 |
| Martial arts and dance studios | 61 | #107 of 378 | 6 | 2.4 | $3M | 151 | Under 3 |
| Spas and skin care | 59 | #147 of 504 | 13 | 5.2 | $1.7M | 195 | Under 3 |
| Barbershops | 58 | #142 of 377 | 8 | 3.2 | $2.8M | 147 | Under 3 |
| Auto repair shops | 58 | #185 of 538 | 60 | 24.2 | $447K | 100 | 21 |
| Salons, barbers and spas | 57 | #175 of 538 | 70 | 28.2 | $317K | 149 | 17 |
| Sit-down restaurants | 57 | #193 of 538 | 102 | 41.2 | $844K | 127 | 41 |
| Physical therapy | 56 | #164 of 400 | 12 | 4.8 | $2.7M | 111 | 6 |
| Home repair trades | 56 | #182 of 526 | 13 | 5.2 | $4.7M | 194 | 37 |
| Bakeries and dessert shops | 56 | #185 of 507 | 15 | 6.1 | $5.7M | 138 | 11 |
| Grocery and convenience stores | 56 | #228 of 538 | 48 | 19.4 | $2.9M | 86 | 12 |
| HVAC and plumbing | 55 | #175 of 476 | 6 | 2.4 | $10.2M | 215 | 21 |
| Nail salons | 54 | #173 of 387 | 9 | 3.6 | $2.5M | 148 | Under 3 |
| Restaurants and cafes | 54 | #219 of 538 | 193 | 77.9 | $446K | 120 | 106 |
| Auto repair and car care | 54 | #226 of 538 | 108 | 43.6 | $248K | 92 | 33 |
| Hair salons | 53 | #239 of 538 | 39 | 15.7 | $569K | 132 | 14 |
| Grocery stores | 52 | #247 of 506 | 14 | 5.6 | $10M | 108 | 10 |
| Gyms, studios and classes | 52 | #255 of 535 | 30 | 12.1 | $609K | 92 | 5 |
| Optometrists and eye care | 47 | #233 of 400 | 12 | 4.8 | $2.7M | 85 | 5 |
| Property management | 46 | #104 of 180 | 5 | 2.0 | Index only | 116 | 7 |
| Electricians | 46 | #174 of 295 | 6 | 2.4 | $10.2M | 85 | 16 |
| Real estate agents and brokers | 46 | #319 of 533 | 40 | 16.1 | Index only | 148 | 6 |
| Funeral homes | 45 | #203 of 365 | 10 | 4.0 | $412K | 61 | 8 |
| Dentists and orthodontists | 45 | #302 of 526 | 22 | 8.9 | $1.5M | 148 | 23 |
| Doctors, dentists and clinics | 45 | #321 of 538 | 163 | 65.8 | $196K | 129 | 78 |
| Real estate | 44 | #329 of 536 | 48 | 19.4 | Index only | 155 | 16 |
| Convenience stores | 44 | #336 of 529 | 24 | 9.7 | $5.8M | 74 | Under 3 |
| Chiropractors | 43 | #271 of 426 | 18 | 7.3 | $1.8M | 74 | 6 |
| Gyms | 43 | #335 of 506 | 20 | 8.1 | $913K | 70 | 5 |
| House cleaning | 42 | #86 of 142 | 5 | 2.0 | $5.6M | 87 | 9 |
| Insurance agencies | 42 | #334 of 537 | 31 | 12.5 | $1.4M | 108 | 19 |
| Primary care and pediatrics | 41 | #306 of 458 | 21 | 8.5 | $1.5M | 86 | 33 |
| Gas stations | 39 | #387 of 536 | 39 | 15.7 | $1.8M | 74 | 35 |
| Landscaping and lawn care | 37 | #290 of 399 | 10 | 4.0 | $2.8M | 95 | 24 |
| Pet grooming and boarding | 36 | #305 of 387 | 12 | 4.8 | $1.5M | 61 | 5 |
| Car washes and detailing | 36 | #331 of 441 | 16 | 6.5 | $1.7M | 66 | 5 |
| Fast food and sandwich shops | 35 | #408 of 537 | 36 | 14.5 | $2.4M | 78 | 53 |
| Veterinarians | 34 | #309 of 398 | 11 | 4.4 | $1.7M | 62 | 8 |
| Pizza | 30 | #456 of 520 | 26 | 10.5 | $3.3M | 65 | 53 |
| Pet businesses | 30 | #458 of 527 | 35 | 14.1 | $531K | 60 | 13 |
| Lawn, cleaning and pest control | 28 | #438 of 481 | 19 | 7.7 | $1.5M | 87 | 38 |
| Laundromats | Not scored | Not scored | 4 | 1.6 | $11.1M | 89 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 1.6 | $7M | 68 | 5 |
| Pet stores | Not scored | Not scored | 4 | 1.6 | $4.6M | 103 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.6 | $4.6M | 112 | 5 |
| Dry cleaners | Not scored | Not scored | 3 | 1.2 | $14.8M | 94 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.2 | Index only | 275 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $26.8M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.4 | $61.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
Household spending in the Marietta area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $26.8M | $1,081 | 113 |
| Gasoline and other fuels | $69.1M | $2,787 | 107 |
| Food away from home | $86.1M | $3,473 | 85 |
| Groceries | $140.4M | $5,666 | 90 |
| Personal care products and services | $22.2M | $896 | 89 |
| Child care and other personal services | $8.3M | $334 | 57 |
| Memberships, classes and admissions | $18.3M | $737 | 75 |
| Medical and dental services | $32M | $1,291 | 100 |
| Pets | $18.6M | $750 | 82 |
| Clothing, shoes and related services | $44.3M | $1,787 | 87 |
| Vehicle insurance | $42M | $1,696 | 87 |
| Home repairs, maintenance and insurance | $61.3M | $2,472 | 82 |
| Lawn care, cleaning and other household services | $27.8M | $1,124 | 79 |
| Rent and homeowner costs | $322.1M | $12,999 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Marietta area
- Population, 2025 estimate
- 58,389−2.1% since 2020
- Households
- 24,779
- Median age
- 44.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 632 sq. mi.
- People per square mile
- 93
- Median household income
- $63,603+27.2% vs. 2015–2019, before inflation
- Average household income
- $81,514
- Median home value
- $185,600
- Jobs located here
- 24,033
- Daytime population
- 57,878Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marietta area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Marietta area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Marietta area 1
- Washington County, OH58,978 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
Questions
How fast is the Marietta, OH area growing?
Population estimates put the Marietta area at 58,389 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 24,779 households. Against the 2015–2019 survey, median household income rose 27.2%, before inflation.
How much do households in the Marietta, OH area spend?
Households in the Marietta area spend about $322.1M a year on rent and homeowner costs, $140.4M on groceries and $86.1M on food away from home. Relative to the U.S., household spending in the Marietta area runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on child care and other personal services (57).
Which business types have the highest market scores in the Marietta, OH area?
Of the business types scored in the Marietta area, collision repair and body shops (70), child care centers and preschools (65) and clothing and shoe stores (64) have the highest Groundwork market scores. For collision repair and body shops, that ranks #60 of 387 scored small-town markets.
How does the Marietta, OH area compare with the U.S.?
Median household income in the Marietta area is $63,603, 21% below the U.S. median of $80,734. The population fell 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $185,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (90% above the U.S. rate) and lowest for clothing and shoe stores (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Marietta area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marietta area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Marietta area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marietta area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.