County profile · Ohio
Wayne County, OH market data
How Wayne County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 116,758
- −0.1% since 2020
- Households
- 44,365
- Median household income
- $73,574
- +26.2% vs. 2015–2019, before inflation
- Median home value
- $222,100
- Jobs located here
- 48,576
- Highest market score
- 81
- Physical therapy, #40 of 1,422 scored counties
A site report maps the competitors on map listings around any address in Wayne County by name and distance, and the households and spending within reach. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wayne County has an estimated 116,758 people and 44,365 households. Population estimates show Wayne County declined 0.1% from 2020 to 2025, against +3.1% for the U.S. Median household income in Wayne County is $73,574, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
Relative to the U.S., household spending in Wayne County runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Of the business types scored in Wayne County, physical therapy clinics (81), martial arts and dance studios (72) and collision repair and body shops (71) have the highest Groundwork market scores. For physical therapy clinics, that ranks #40 of 1,422 scored counties.
Wayne County is part of the Wooster area. Against the U.S., map listings per household run highest for electricians (64% above the U.S. rate) and lowest for real estate agents and brokers (53% below the U.S. rate).
All 56 business types in Wayne County
Highest Groundwork market score first. Each score compares Wayne County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 81 | #40 of 1,422 | 6 | 1.4 | $10.2M | 423 | 5 |
| Martial arts and dance studios | 72 | #128 of 1,334 | 13 | 2.9 | $2.8M | 140 | 3 |
| Collision repair and body shops | 71 | #188 of 1,327 | 11 | 2.5 | $4.3M | 138 | 7 |
| Sit-down restaurants | 71 | #335 of 2,405 | 150 | 33.8 | $1.1M | 167 | 56 |
| Nail salons | 70 | #141 of 1,328 | 7 | 1.6 | $6.1M | 365 | Under 3 |
| Tire shops | 70 | #261 of 1,530 | 11 | 2.5 | $4.3M | 170 | 6 |
| Convenience stores | 69 | #467 of 2,261 | 34 | 7.7 | $7.8M | 99 | 4 |
| Spas and skin care | 68 | #263 of 1,769 | 25 | 5.6 | $1.7M | 195 | 7 |
| Chiropractors | 66 | #302 of 1,490 | 19 | 4.3 | $3.2M | 134 | 11 |
| Salons, barbers and spas | 66 | #418 of 2,385 | 127 | 28.6 | $336K | 158 | 23 |
| Hair salons | 66 | #423 of 2,339 | 78 | 17.6 | $548K | 127 | 14 |
| Restaurants and cafes | 64 | #591 of 2,405 | 321 | 72.4 | $518K | 140 | 164 |
| Property management | 63 | #226 of 910 | 6 | 1.4 | Index only | 183 | 4 |
| Primary care and pediatrics | 63 | #421 of 1,656 | 22 | 5.0 | $2.8M | 156 | 55 |
| Child care and preschools | 62 | #479 of 1,611 | 14 | 3.2 | $1.2M | 118 | 16 |
| Dentists and orthodontists | 62 | #502 of 1,886 | 39 | 8.8 | $1.6M | 159 | 31 |
| Doctors, dentists and clinics | 62 | #649 of 2,394 | 196 | 44.2 | $311K | 204 | 112 |
| Pet grooming and boarding | 61 | #454 of 1,461 | 16 | 3.6 | $2.2M | 88 | 4 |
| Gyms, studios and classes | 61 | #566 of 2,088 | 52 | 11.7 | $706K | 107 | 12 |
| Car washes and detailing | 60 | #453 of 1,451 | 12 | 2.7 | $3.9M | 155 | 9 |
| Barbershops | 59 | #463 of 1,356 | 16 | 3.6 | $2.7M | 142 | Under 3 |
| Coffee shops and cafes | 58 | #673 of 2,063 | 27 | 6.1 | $6.2M | 166 | 28 |
| Real estate agents and brokers | 57 | #687 of 2,176 | 64 | 14.4 | Index only | 175 | 17 |
| Clothing and shoe stores | 57 | #791 of 2,087 | 57 | 12.8 | $1.5M | 116 | 14 |
| Clothing, shoes and laundry | 57 | #831 of 2,210 | 81 | 18.3 | $1M | 118 | 14 |
| Optometrists and eye care | 56 | #511 of 1,302 | 16 | 3.6 | $3.8M | 122 | 10 |
| Auto repair shops | 54 | #1,001 of 2,378 | 95 | 21.4 | $493K | 111 | 47 |
| Real estate | 53 | #920 of 2,229 | 86 | 19.4 | Index only | 164 | 29 |
| Fast food and sandwich shops | 52 | #1,069 of 2,222 | 57 | 12.8 | $2.9M | 96 | 79 |
| Gyms | 51 | #889 of 1,792 | 36 | 8.1 | $1M | 78 | 9 |
| Gas stations | 51 | #1,121 of 2,358 | 55 | 12.4 | $2.2M | 91 | 41 |
| Auto repair and car care | 51 | #1,178 of 2,401 | 165 | 37.2 | $284K | 106 | 68 |
| Mortgage brokers and lenders | 50 | #443 of 887 | 14 | 3.2 | Index only | 111 | 3 |
| Funeral homes | 49 | #728 of 1,472 | 14 | 3.2 | $489K | 72 | 8 |
| Bakeries and dessert shops | 49 | #954 of 1,889 | 36 | 8.1 | $4.6M | 111 | 28 |
| Pizza | 48 | #1,115 of 2,090 | 41 | 9.2 | $4.1M | 80 | 79 |
| Grocery and convenience stores | 48 | #1,288 of 2,402 | 96 | 21.6 | $2.7M | 81 | 32 |
| House cleaning | 46 | #496 of 847 | 9 | 2.0 | $5.9M | 92 | 16 |
| Veterinarians | 42 | #931 of 1,485 | 17 | 3.8 | $2.1M | 78 | 14 |
| Lawn, cleaning and pest control | 39 | #1,284 of 1,771 | 36 | 8.1 | $1.5M | 88 | 62 |
| Grocery stores | 39 | #1,390 of 2,070 | 33 | 7.4 | $8M | 86 | 28 |
| Pet businesses | 39 | #1,571 of 2,200 | 65 | 14.7 | $553K | 63 | 23 |
| Insurance agencies | 35 | #1,644 of 2,272 | 61 | 13.7 | $1.2M | 95 | 37 |
| Landscaping and lawn care | 32 | #1,221 of 1,493 | 26 | 5.9 | $2M | 70 | 46 |
| Pet stores | 31 | #764 of 974 | 11 | 2.5 | $3.3M | 72 | 5 |
| Laundromats | 28 | #642 of 785 | 11 | 2.5 | $7.6M | 61 | Under 3 |
| HVAC and plumbing | 28 | #1,525 of 1,707 | 39 | 8.8 | $3M | 63 | 47 |
| Electricians | 25 | #1,049 of 1,160 | 18 | 4.1 | $6.5M | 54 | 39 |
| Home repair trades | 23 | #1,958 of 2,057 | 78 | 17.6 | $1.5M | 62 | 108 |
| Roofing and gutters | 22 | #1,100 of 1,177 | 21 | 4.7 | $5.6M | 66 | 22 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.7 | $15.6M | 114 | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.7 | $12.2M | 301 | 9 |
| Dry cleaners | Not scored | Not scored | 2 | 0.5 | $42.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.2 | $53.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Wayne County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $46.9M | $1,056 | 110 |
| Gasoline and other fuels | $119.3M | $2,689 | 104 |
| Food away from home | $166.3M | $3,748 | 92 |
| Groceries | $263.9M | $5,949 | 94 |
| Personal care products and services | $42.7M | $963 | 96 |
| Child care and other personal services | $16.5M | $372 | 64 |
| Memberships, classes and admissions | $36.7M | $828 | 84 |
| Medical and dental services | $60.9M | $1,374 | 107 |
| Pets | $35.9M | $810 | 89 |
| Clothing, shoes and related services | $84.1M | $1,896 | 92 |
| Vehicle insurance | $72.6M | $1,637 | 84 |
| Home repairs, maintenance and insurance | $117.6M | $2,650 | 88 |
| Lawn care, cleaning and other household services | $53.1M | $1,196 | 85 |
| Rent and homeowner costs | $609.1M | $13,730 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wayne County
- Population, 2025 estimate
- 116,758−0.1% since 2020
- Households
- 44,365
- Median age
- 39.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 555 sq. mi.
- People per square mile
- 210
- Median household income
- $73,574+26.2% vs. 2015–2019, before inflation
- Average household income
- $91,644
- Median home value
- $222,100
- Jobs located here
- 48,576
- Daytime population
- 113,893Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Summit County, OH537,864 people
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- Coshocton County, OH36,744 people
Questions
How fast is Wayne County, OH growing?
Population estimates put Wayne County at 116,758 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 44,365 households. Median household income rose 26.2% from the 2015–2019 survey, before inflation.
How much do households in Wayne County, OH spend?
Households in Wayne County spend about $609.1M a year on rent and homeowner costs, $263.9M on groceries and $166.3M on food away from home. Set against the U.S., households in Wayne County spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (64).
Which business types have the highest market scores in Wayne County, OH?
The highest Groundwork market scores in Wayne County are for physical therapy clinics (81), martial arts and dance studios (72) and collision repair and body shops (71). Wayne County ranks #40 of 1,422 scored counties for physical therapy clinics.
How does Wayne County, OH compare with the U.S.?
The median household income in Wayne County is $73,574 a year, 9% below the U.S. median of $80,734. The population fell 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $222,100, against $332,700 for the U.S. For its number of households, Wayne County has the most map listings, relative to the U.S., for electricians (64% above the U.S. rate) and the fewest for real estate agents and brokers (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Wayne County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.