Groundwork

County profile · Ohio

Huron County, OH market data

How Huron County compares with other counties for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
58,250
−0.4% since 2020
Households
23,490
Median household income
$67,878
+29.1% vs. 2015–2019, before inflation
Median home value
$166,000
Jobs located here
21,670
Highest market score
70
Physical therapy, #213 of 1,422 scored counties

A site report maps the competitors on map listings around any address in Huron County by name and distance, and the households and spending within reach. Or open the report at the center of Huron County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Huron County has an estimated 58,250 people and 23,490 households. Between 2020 and 2025, the population of Huron County declined 0.4%, against +3.1% for the U.S. Median household income in Huron County is $67,878, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.1%, before inflation.

Relative to the U.S., household spending in Huron County runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (58).

Of the business types scored in Huron County, physical therapy clinics (70), spas and skin care studios (69) and optometrists and eye clinics (67) have the highest Groundwork market scores. For physical therapy clinics, that ranks #213 of 1,422 scored counties.

Huron County is part of the Norwalk area. Against the U.S., map listings per household run highest for convenience stores (54% above the U.S. rate) and lowest for real estate businesses (64% below the U.S. rate).

All 56 business types in Huron County

Highest Groundwork market score first. Each score compares Huron County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Huron County, OH, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Physical therapy70#213 of 1,42262.6$5.1M214Under 3
Spas and skin care69#241 of 1,769114.7$2M2233
Optometrists and eye care67#248 of 1,30252.1$6.2M1974
Chiropractors67#280 of 1,49093.8$3.4M1435
Clothing and shoe stores67#456 of 2,087177.2$2.5M1966
Car washes and detailing66#318 of 1,45193.8$2.9M1153
Coffee shops and cafes64#456 of 2,063156.4$5.6M1508
Clothing, shoes and laundry64#556 of 2,2102410.2$1.8M2019
Dentists and orthodontists63#462 of 1,886187.7$1.7M17415
Child care and preschools61#497 of 1,61152.1$1.6M15810
Barbershops60#443 of 1,35673.0$3.1M163Under 3
Sit-down restaurants60#738 of 2,4059339.6$899K13532
Pet grooming and boarding57#545 of 1,46152.1$3.6M141Under 3
Tire shops57#606 of 1,530104.3$2.6M104Under 3
Electricians56#443 of 1,16052.1$11.8M987
Martial arts and dance studios56#482 of 1,33473.0$2.5M124Under 3
Collision repair and body shops56#528 of 1,327104.3$2.6M844
Doctors, dentists and clinics55#968 of 2,39414561.7$213K14043
Salons, barbers and spas54#926 of 2,3856628.1$326K15321
Restaurants and cafes53#1,049 of 2,40519884.3$422K11488
Grocery stores51#997 of 2,070198.1$7.1M776
Home repair trades50#1,024 of 2,0572510.6$2.4M9727
Real estate50#1,061 of 2,2293314.0Index only21625
Auto repair and car care50#1,243 of 2,40110343.8$252K9433
Real estate agents and brokers48#1,139 of 2,1763012.8Index only18916
Bakeries and dessert shops47#1,043 of 1,889229.4$3.8M928
Primary care and pediatrics46#997 of 1,6562611.1$1.2M6719
Pet businesses46#1,266 of 2,200239.8$778K8913
Hair salons46#1,363 of 2,3394418.7$489K11416
Gyms, studios and classes45#1,295 of 2,0882711.5$650K98Under 3
Gas stations45#1,398 of 2,3583615.3$1.9M7827
Grocery and convenience stores44#1,446 of 2,4026025.5$2.3M6713
HVAC and plumbing43#1,105 of 1,707166.8$3.7M7714
Insurance agencies43#1,356 of 2,2722912.3$1.4M11319
Convenience stores40#1,485 of 2,2612912.3$4.7M597
Fast food and sandwich shops40#1,489 of 2,2223113.2$2.7M8848
Auto repair shops39#1,703 of 2,3786929.4$377K8529
Funeral homes38#1,037 of 1,47293.8$366K544
Lawn, cleaning and pest control37#1,357 of 1,771218.9$1.3M7623
Gyms36#1,348 of 1,792187.7$975K75Under 3
Pet stores33#735 of 97452.1$3.6M79Under 3
Veterinarians32#1,159 of 1,48583.4$2.2M8213
Landscaping and lawn care32#1,223 of 1,493146.0$1.9M6520
Pizza31#1,762 of 2,0902811.9$3M5948
House cleaning18#827 of 84762.6$4.5M70Under 3
LaundromatsNot scoredNot scored41.7$10.6M853
Roofing and guttersNot scoredNot scored41.7$14.7M1746
Nail salonsNot scoredNot scored20.9$10.8MToo fewUnder 3
Urgent care and walk-in clinicsNot scoredNot scored20.9$15.4MToo fewUnder 3
Yoga, Pilates and fitness studiosNot scoredNot scored20.9$8.8MToo fewUnder 3
Home inspectorsNot scoredNot scored10.4Index onlyToo fewUnder 3
Mortgage brokers and lendersNot scoredNot scored10.4Index onlyToo fewUnder 3
Oil change and quick lubeNot scoredNot scored10.4$26MToo fewUnder 3
Pest controlNot scoredNot scored10.4$26.8MToo few3
Property managementNot scoredNot scored10.4Index onlyToo few3
Dry cleanersNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Huron County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Huron County, OH by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$26M$1,106115
Gasoline and other fuels$67.2M$2,862110
Food away from home$83.6M$3,55887
Groceries$135.3M$5,75991
Personal care products and services$21.5M$91591
Child care and other personal services$7.9M$33658
Memberships, classes and admissions$17.6M$74776
Medical and dental services$30.9M$1,314102
Pets$17.9M$76284
Clothing, shoes and related services$42.4M$1,80688
Vehicle insurance$41M$1,74589
Home repairs, maintenance and insurance$58.9M$2,50983
Lawn care, cleaning and other household services$26.8M$1,14081
Rent and homeowner costs$309.5M$13,17579

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Huron County

Population, 2025 estimate
58,250−0.4% since 2020
Households
23,490
Median age
40.8
Homes lived in by their owners
74%
Vehicles per household
2.0
Land area
492 sq. mi.
People per square mile
118
Median household income
$67,878+29.1% vs. 2015–2019, before inflation
Average household income
$81,729
Median home value
$166,000
Jobs located here
21,670
Daytime population
52,948Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Huron County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Huron County. Signed out, you see a blurred preview; on an account, each report is one action.

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Huron County is part of the Norwalk, OH area.

Questions

How fast is Huron County, OH growing?

Population estimates put Huron County at 58,250 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 23,490 households. Median household income rose 29.1% from the 2015–2019 survey, before inflation.

How much do households in Huron County, OH spend?

Households in Huron County spend about $309.5M a year on rent and homeowner costs, $135.3M on groceries and $83.6M on food away from home. Set against the U.S., households in Huron County spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (58).

Which business types have the highest market scores in Huron County, OH?

The highest Groundwork market scores in Huron County are for physical therapy clinics (70), spas and skin care studios (69) and optometrists and eye clinics (67). Huron County ranks #213 of 1,422 scored counties for physical therapy clinics.

How does Huron County, OH compare with the U.S.?

The median household income in Huron County is $67,878 a year, 16% below the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $166,000, against $332,700 for the U.S. For its number of households, Huron County has the most map listings, relative to the U.S., for convenience stores (54% above the U.S. rate) and the fewest for real estate businesses (64% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Huron County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Huron County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Huron County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Huron County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.