County profile · North Dakota
Cass County, ND market data
Population, household spending and competition for 56 business types in Cass County, each scored against other counties.
- Population, 2025
- 201,794
- +9.1% since 2020
- Households
- 83,945
- Median household income
- $75,555
- +17.2% vs. 2015–2019, before inflation
- Median home value
- $298,000
- Jobs located here
- 131,603
- Highest market score
- 89
- Veterinarians, #14 of 1,485 scored counties
A site report maps the competitors on map listings around any address in Cass County by name and distance, and the households and spending within reach. Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 201,794 people live in Cass County, in 83,945 households. Population estimates put the population change in Cass County from 2020 to 2025 at +9.1%, faster than the U.S. (+3.1%). The median household income in Cass County is $75,555 a year, 6% below the U.S. median of $80,734. That rose 17.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Cass County spend the most on medical and dental services (an index of 112, where 100 is the U.S. average) and the least on child care and other personal services (74).
The highest Groundwork market scores in Cass County are for veterinarians (89), primary care and pediatric clinics (89) and convenience stores (88). Cass County ranks #14 of 1,485 scored counties for veterinarians.
Cass County is part of the Fargo metro area. For its number of households, Cass County has the most map listings, relative to the U.S., for property management companies (2.6 times the U.S. rate) and the fewest for veterinarians (45% below the U.S. rate).
All 56 business types in Cass County
Highest Groundwork market score first. Each score compares Cass County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 89 | #14 of 1,485 | 15 | 1.8 | $4.8M | 177 | 11 |
| Primary care and pediatrics | 89 | #21 of 1,656 | 35 | 4.2 | $3.4M | 194 | 57 |
| Convenience stores | 88 | #61 of 2,261 | 51 | 6.1 | $10M | 127 | 3 |
| Laundromats | 84 | #35 of 785 | 7 | 0.8 | $24.1M | 193 | Under 3 |
| Grocery and convenience stores | 84 | #115 of 2,402 | 128 | 15.2 | $4M | 118 | 33 |
| Funeral homes | 76 | #115 of 1,472 | 5 | 0.6 | $1.7M | 247 | 4 |
| Gas stations | 74 | #285 of 2,358 | 57 | 6.8 | $3.8M | 159 | 70 |
| Grocery stores | 74 | #329 of 2,070 | 49 | 5.8 | $10.4M | 112 | 30 |
| Martial arts and dance studios | 73 | #120 of 1,334 | 32 | 3.8 | $2.5M | 122 | 20 |
| Pest control | 71 | #86 of 699 | 9 | 1.1 | $11.7M | 115 | 5 |
| Tire shops | 71 | #250 of 1,530 | 29 | 3.5 | $3M | 119 | 14 |
| Pet businesses | 71 | #252 of 2,200 | 78 | 9.3 | $927K | 106 | 46 |
| Bakeries and dessert shops | 69 | #287 of 1,889 | 52 | 6.2 | $6.4M | 154 | 66 |
| Sit-down restaurants | 69 | #414 of 2,405 | 430 | 51.2 | $772K | 116 | 129 |
| Pizza | 67 | #424 of 2,090 | 74 | 8.8 | $4.5M | 88 | 147 |
| Collision repair and body shops | 65 | #313 of 1,327 | 21 | 2.5 | $4.1M | 133 | 30 |
| Auto repair shops | 65 | #522 of 2,378 | 158 | 18.8 | $545K | 123 | 99 |
| Restaurants and cafes | 64 | #620 of 2,405 | 848 | 101.0 | $391K | 106 | 338 |
| Physical therapy | 62 | #402 of 1,422 | 53 | 6.3 | $2.3M | 95 | 34 |
| Barbershops | 61 | #424 of 1,356 | 37 | 4.4 | $2.3M | 121 | 8 |
| Auto repair and car care | 61 | #701 of 2,401 | 294 | 35.0 | $293K | 109 | 138 |
| Fast food and sandwich shops | 61 | #723 of 2,222 | 131 | 15.6 | $2.5M | 83 | 147 |
| Optometrists and eye care | 60 | #432 of 1,302 | 44 | 5.2 | $2.7M | 88 | 17 |
| Dentists and orthodontists | 58 | #665 of 1,886 | 100 | 11.9 | $1.2M | 123 | 88 |
| Gyms, studios and classes | 58 | #696 of 2,088 | 121 | 14.4 | $650K | 98 | 55 |
| Doctors, dentists and clinics | 58 | #849 of 2,394 | 667 | 79.5 | $181K | 119 | 263 |
| Pet grooming and boarding | 56 | #583 of 1,461 | 34 | 4.1 | $2.1M | 84 | 26 |
| Gyms | 56 | #694 of 1,792 | 69 | 8.2 | $1.1M | 88 | 35 |
| Yoga, Pilates and fitness studios | 54 | #310 of 777 | 20 | 2.4 | $3.9M | 97 | 35 |
| Mortgage brokers and lenders | 54 | #354 of 887 | 26 | 3.1 | Index only | 118 | 15 |
| Nail salons | 54 | #572 of 1,328 | 60 | 7.1 | $1.4M | 84 | 19 |
| Clothing, shoes and laundry | 54 | #979 of 2,210 | 197 | 23.5 | $858K | 97 | 75 |
| Home inspectors | 52 | #189 of 415 | 8 | 1.0 | Index only | 57 | 3 |
| Pet stores | 52 | #445 of 974 | 20 | 2.4 | $3.6M | 80 | 9 |
| Landscaping and lawn care | 51 | #684 of 1,493 | 49 | 5.8 | $2.2M | 73 | 82 |
| HVAC and plumbing | 51 | #832 of 1,707 | 61 | 7.3 | $3.8M | 80 | 90 |
| Clothing and shoe stores | 51 | #1,029 of 2,087 | 155 | 18.5 | $1.1M | 86 | 75 |
| Roofing and gutters | 48 | #645 of 1,177 | 38 | 4.5 | $6.1M | 73 | 23 |
| Coffee shops and cafes | 48 | #1,117 of 2,063 | 115 | 13.7 | $2.9M | 78 | 58 |
| Spas and skin care | 46 | #1,031 of 1,769 | 103 | 12.3 | $820K | 94 | 30 |
| Home repair trades | 45 | #1,294 of 2,057 | 128 | 15.2 | $1.8M | 75 | 194 |
| Electricians | 44 | #735 of 1,160 | 29 | 3.5 | $8M | 67 | 81 |
| Hair salons | 42 | #1,570 of 2,339 | 246 | 29.3 | $344K | 80 | 91 |
| Salons, barbers and spas | 42 | #1,646 of 2,385 | 455 | 54.2 | $186K | 87 | 152 |
| Child care and preschools | 40 | #1,109 of 1,611 | 56 | 6.7 | $642K | 64 | 97 |
| Car washes and detailing | 39 | #1,016 of 1,451 | 57 | 6.8 | $1.5M | 60 | 19 |
| Chiropractors | 38 | #1,086 of 1,490 | 107 | 12.7 | $1.1M | 47 | 60 |
| Real estate agents and brokers | 37 | #1,757 of 2,176 | 233 | 27.8 | Index only | 94 | 151 |
| Lawn, cleaning and pest control | 36 | #1,390 of 1,771 | 93 | 11.1 | $1.1M | 67 | 178 |
| Real estate | 34 | #1,935 of 2,229 | 333 | 39.7 | Index only | 83 | 284 |
| House cleaning | 26 | #783 of 847 | 35 | 4.2 | $3M | 47 | 91 |
| Property management | 26 | #837 of 910 | 66 | 7.9 | Index only | 33 | 88 |
| Insurance agencies | 24 | #1,989 of 2,272 | 165 | 19.7 | $793K | 63 | 136 |
| Dry cleaners | Not scored | Not scored | 4 | 0.5 | $42.2M | 270 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.5 | $21.5M | 157 | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.5 | $30.2M | 123 | 7 |
Household spending in Cass County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $86.2M | $1,027 | 107 |
| Gasoline and other fuels | $216M | $2,573 | 99 |
| Food away from home | $331.9M | $3,954 | 97 |
| Groceries | $510.9M | $6,087 | 96 |
| Personal care products and services | $84.5M | $1,007 | 100 |
| Child care and other personal services | $35.9M | $428 | 74 |
| Memberships, classes and admissions | $78.6M | $937 | 95 |
| Medical and dental services | $120.6M | $1,437 | 112 |
| Pets | $72.3M | $862 | 95 |
| Clothing, shoes and related services | $169M | $2,013 | 98 |
| Vehicle insurance | $130.8M | $1,558 | 80 |
| Home repairs, maintenance and insurance | $233.3M | $2,780 | 92 |
| Lawn care, cleaning and other household services | $105.4M | $1,255 | 89 |
| Rent and homeowner costs | $1.2B | $14,239 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cass County
- Population, 2025 estimate
- 201,794+9.1% since 2020
- Households
- 83,945
- Median age
- 34.3
- Homes lived in by their owners
- 52%
- Vehicles per household
- 1.8
- Land area
- 1,765 sq. mi.
- People per square mile
- 110
- Median household income
- $75,555+17.2% vs. 2015–2019, before inflation
- Average household income
- $103,789
- Median home value
- $298,000
- Jobs located here
- 131,603
- Daytime population
- 221,162Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cass County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Dakota 8
- Richland County, ND16,584 people
- Ransom County, ND5,643 people
- Traill County, ND7,970 people
- Barnes County, ND10,773 people
- Sargent County, ND3,804 people
- Steele County, ND1,804 people
- Grand Forks County, ND72,923 people
- Griggs County, ND2,245 people
Questions
How fast is Cass County, ND growing?
Population estimates put Cass County at 201,794 people in 2025, up 9.1% since 2020, faster than the U.S. (+3.1%). It has 83,945 households. Against the 2015–2019 survey, median household income rose 17.2%, before inflation.
How much do households in Cass County, ND spend?
Households in Cass County spend about $1.2B a year on rent and homeowner costs, $510.9M on groceries and $331.9M on food away from home. Relative to the U.S., household spending in Cass County runs highest on medical and dental services (an index of 112, where 100 is the U.S. average) and lowest on child care and other personal services (74).
Which business types have the highest market scores in Cass County, ND?
Of the business types scored in Cass County, veterinarians (89), primary care and pediatric clinics (89) and convenience stores (88) have the highest Groundwork market scores. For veterinarians, that ranks #14 of 1,485 scored counties.
How does Cass County, ND compare with the U.S.?
Median household income in Cass County is $75,555, 6% below the U.S. median of $80,734. The population rose 9.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $298,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for property management companies (2.6 times the U.S. rate) and lowest for veterinarians (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Cass County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cass County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cass County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.