County profile · North Carolina
Richmond County, NC market data
Population, household spending and competition for 56 business types in Richmond County, each scored against other counties.
- Population, 2025
- 42,041
- −1.6% since 2020
- Households
- 17,026
- Median household income
- $44,883
- +24.2% vs. 2015–2019, before inflation
- Median home value
- $127,800
- Jobs located here
- 13,566
- Highest market score
- 63
- Insurance agencies, #682 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Richmond County by name and distance, and the households and spending within reach. Or open the report at the center of Richmond County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 42,041 people live in Richmond County, in 17,026 households. Between 2020 and 2025, the population of Richmond County declined 1.6%, against +3.1% for the U.S. The median household income in Richmond County is $44,883 a year, 44% below the U.S. median of $80,734. That rose 24.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Richmond County spend the most on vehicle insurance (an index of 121, where 100 is the U.S. average) and the least on memberships, classes and admissions (46).
The highest Groundwork market scores in Richmond County are for insurance agencies (63), bakeries and dessert shops (57) and chiropractors (51). Richmond County ranks #682 of 2,272 scored counties for insurance agencies.
Richmond County is part of the Rockingham area. For its number of households, Richmond County has the most map listings, relative to the U.S., for funeral homes (3.1 times the U.S. rate) and the fewest for real estate businesses (68% below the U.S. rate).
All 56 business types in Richmond County
Highest Groundwork market score first. Each score compares Richmond County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 63 | #682 of 2,272 | 16 | 9.4 | $2.5M | 200 | 13 |
| Bakeries and dessert shops | 57 | #638 of 1,889 | 6 | 3.5 | $8.2M | 197 | 6 |
| Chiropractors | 51 | #694 of 1,490 | 5 | 2.9 | $3M | 127 | 3 |
| Lawn, cleaning and pest control | 51 | #802 of 1,771 | 11 | 6.5 | $1.8M | 109 | 16 |
| Coffee shops and cafes | 49 | #1,027 of 2,063 | 10 | 5.9 | $4.9M | 133 | 6 |
| Real estate agents and brokers | 49 | #1,076 of 2,176 | 18 | 10.6 | Index only | 217 | 9 |
| Gyms, studios and classes | 49 | #1,086 of 2,088 | 11 | 6.5 | $701K | 106 | 3 |
| Real estate | 49 | #1,114 of 2,229 | 21 | 12.3 | Index only | 234 | 15 |
| Pet businesses | 43 | #1,377 of 2,200 | 13 | 7.6 | $879K | 100 | Under 3 |
| Gyms | 42 | #1,185 of 1,792 | 7 | 4.1 | $1.1M | 85 | 3 |
| Dentists and orthodontists | 41 | #1,245 of 1,886 | 11 | 6.5 | $1.4M | 141 | 11 |
| HVAC and plumbing | 39 | #1,227 of 1,707 | 8 | 4.7 | $4.8M | 100 | 14 |
| Restaurants and cafes | 36 | #1,765 of 2,405 | 131 | 76.9 | $375K | 101 | 62 |
| Salons, barbers and spas | 35 | #1,956 of 2,385 | 60 | 35.2 | $198K | 93 | 5 |
| Sit-down restaurants | 33 | #1,918 of 2,405 | 77 | 45.2 | $637K | 96 | 24 |
| Doctors, dentists and clinics | 33 | #1,968 of 2,394 | 87 | 51.1 | $175K | 115 | 32 |
| Car washes and detailing | 30 | #1,205 of 1,451 | 7 | 4.1 | $2M | 79 | 3 |
| Spas and skin care | 30 | #1,520 of 1,769 | 12 | 7.0 | $990K | 113 | 4 |
| Primary care and pediatrics | 27 | #1,438 of 1,656 | 12 | 7.0 | $1.3M | 71 | 18 |
| Home repair trades | 26 | #1,910 of 2,057 | 19 | 11.2 | $2M | 83 | 31 |
| Hair salons | 26 | #2,108 of 2,339 | 28 | 16.4 | $424K | 99 | Under 3 |
| Nail salons | 25 | #1,195 of 1,328 | 7 | 4.1 | $1.7M | 102 | Under 3 |
| Fast food and sandwich shops | 25 | #1,962 of 2,222 | 22 | 12.9 | $2.2M | 73 | 32 |
| Pizza | 22 | #1,971 of 2,090 | 17 | 10.0 | $2.9M | 57 | 32 |
| Clothing, shoes and laundry | 20 | #2,071 of 2,210 | 38 | 22.3 | $673K | 76 | 13 |
| Funeral homes | 19 | #1,408 of 1,472 | 11 | 6.5 | $217K | 32 | 5 |
| Clothing and shoe stores | 19 | #1,955 of 2,087 | 28 | 16.4 | $913K | 72 | 13 |
| Gas stations | 18 | #2,244 of 2,358 | 42 | 24.7 | $1.1M | 47 | 32 |
| Child care and preschools | 16 | #1,539 of 1,611 | 12 | 7.0 | $424K | 42 | 11 |
| Grocery stores | 15 | #1,950 of 2,070 | 15 | 8.8 | $5.8M | 63 | 13 |
| Tire shops | 14 | #1,459 of 1,530 | 10 | 5.9 | $1.4M | 56 | 6 |
| Grocery and convenience stores | 14 | #2,304 of 2,402 | 43 | 25.3 | $2M | 60 | 26 |
| Collision repair and body shops | 13 | #1,305 of 1,327 | 8 | 4.7 | $1.8M | 57 | 7 |
| Auto repair shops | 13 | #2,351 of 2,378 | 60 | 35.2 | $233K | 52 | 23 |
| Convenience stores | 12 | #2,165 of 2,261 | 25 | 14.7 | $3.5M | 45 | 13 |
| Auto repair and car care | 12 | #2,371 of 2,401 | 87 | 51.1 | $161K | 60 | 33 |
| Electricians | 9 | #1,150 of 1,160 | 9 | 5.3 | $4.2M | 35 | 17 |
| Optometrists and eye care | 7 | #1,282 of 1,302 | 9 | 5.3 | $1.7M | 54 | Under 3 |
| Barbershops | 6 | #1,332 of 1,356 | 13 | 7.6 | $914K | 48 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.3 | $5M | 171 | 7 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.3 | $1.9M | 96 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 2.3 | $5M | 49 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.3 | $2.9M | 112 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.8 | $6.7M | 105 | 6 |
| Laundromats | Not scored | Not scored | 3 | 1.8 | $8.5M | 68 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.8 | $3.8M | 84 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 1.8 | $5.1M | 211 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.2 | $19.1M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 1.2 | $5.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $14M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.6 | Index only | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Richmond County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14M | $822 | 86 |
| Gasoline and other fuels | $47.1M | $2,764 | 107 |
| Food away from home | $49.1M | $2,883 | 71 |
| Groceries | $87.7M | $5,151 | 82 |
| Personal care products and services | $11.9M | $698 | 69 |
| Child care and other personal services | $5.1M | $299 | 51 |
| Memberships, classes and admissions | $7.7M | $453 | 46 |
| Medical and dental services | $15.2M | $894 | 69 |
| Pets | $11.4M | $671 | 74 |
| Clothing, shoes and related services | $25.6M | $1,501 | 73 |
| Vehicle insurance | $40.2M | $2,359 | 121 |
| Home repairs, maintenance and insurance | $38.2M | $2,246 | 74 |
| Lawn care, cleaning and other household services | $20.1M | $1,178 | 83 |
| Rent and homeowner costs | $213M | $12,512 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Richmond County
- Population, 2025 estimate
- 42,041−1.6% since 2020
- Households
- 17,026
- Median age
- 40.4
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 474 sq. mi.
- People per square mile
- 89
- Median household income
- $44,883+24.2% vs. 2015–2019, before inflation
- Average household income
- $62,303
- Median home value
- $127,800
- Jobs located here
- 13,566
- Daytime population
- 37,908Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Richmond County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Richmond County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Cumberland County, NC338,545 people
Questions
How fast is Richmond County, NC growing?
Population estimates put Richmond County at 42,041 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 17,026 households. Against the 2015–2019 survey, median household income rose 24.2%, before inflation.
How much do households in Richmond County, NC spend?
Households in Richmond County spend about $213M a year on rent and homeowner costs, $87.7M on groceries and $49.1M on food away from home. Relative to the U.S., household spending in Richmond County runs highest on vehicle insurance (an index of 121, where 100 is the U.S. average) and lowest on memberships, classes and admissions (46).
Which business types have the highest market scores in Richmond County, NC?
Of the business types scored in Richmond County, insurance agencies (63), bakeries and dessert shops (57) and chiropractors (51) have the highest Groundwork market scores. For insurance agencies, that ranks #682 of 2,272 scored counties.
How does Richmond County, NC compare with the U.S.?
Median household income in Richmond County is $44,883, 44% below the U.S. median of $80,734. The population fell 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $127,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (3.1 times the U.S. rate) and lowest for real estate businesses (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Richmond County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Richmond County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Richmond County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Richmond County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.