County profile · North Carolina
Halifax County, NC market data
Population, household spending and competition for 56 business types in Halifax County, each scored against other counties.
- Population, 2025
- 46,534
- −3.9% since 2020
- Households
- 20,383
- Median household income
- $45,590
- +28.4% vs. 2015–2019, before inflation
- Median home value
- $106,200
- Jobs located here
- 14,278
- Highest market score
- 67
- Insurance agencies, #557 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Halifax County by name and distance, and the households and spending within reach. Or open the report at the center of Halifax County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 46,534 people live in Halifax County, in 20,383 households. Population estimates show Halifax County declined 3.9% from 2020 to 2025, against +3.1% for the U.S. The median household income in Halifax County is $45,590 a year, 44% below the U.S. median of $80,734. That rose 28.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Halifax County spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (49).
The highest Groundwork market scores in Halifax County are for insurance agencies (67), pet businesses (59) and real estate agents and brokers (58). Halifax County ranks #557 of 2,272 scored counties for insurance agencies.
Halifax County is part of the Roanoke Rapids area. For its number of households, Halifax County has the most map listings, relative to the U.S., for funeral homes (4 times the U.S. rate) and the fewest for real estate agents and brokers (77% below the U.S. rate).
All 56 business types in Halifax County
Highest Groundwork market score first. Each score compares Halifax County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 67 | #557 of 2,272 | 24 | 11.8 | $2.2M | 172 | 9 |
| Pet businesses | 59 | #679 of 2,200 | 12 | 5.9 | $1.2M | 133 | 5 |
| Real estate agents and brokers | 58 | #627 of 2,176 | 14 | 6.9 | Index only | 339 | 6 |
| Landscaping and lawn care | 53 | #627 of 1,493 | 7 | 3.4 | $3.5M | 119 | 14 |
| Bakeries and dessert shops | 53 | #805 of 1,889 | 10 | 4.9 | $6M | 145 | 6 |
| Lawn, cleaning and pest control | 49 | #888 of 1,771 | 14 | 6.9 | $1.7M | 104 | 18 |
| Real estate | 49 | #1,115 of 2,229 | 26 | 12.8 | Index only | 230 | 15 |
| Coffee shops and cafes | 48 | #1,086 of 2,063 | 13 | 6.4 | $4.6M | 125 | 6 |
| Spas and skin care | 46 | #1,010 of 1,769 | 7 | 3.4 | $2.1M | 237 | Under 3 |
| Collision repair and body shops | 42 | #841 of 1,327 | 5 | 2.5 | $3.6M | 118 | 6 |
| Car washes and detailing | 40 | #981 of 1,451 | 8 | 3.9 | $2.3M | 90 | 3 |
| Physical therapy | 39 | #1,001 of 1,422 | 8 | 3.9 | $2.3M | 97 | 5 |
| Auto repair shops | 39 | #1,684 of 2,378 | 40 | 19.6 | $453K | 102 | 20 |
| Home repair trades | 38 | #1,560 of 2,057 | 18 | 8.8 | $2.6M | 107 | 32 |
| Optometrists and eye care | 36 | #980 of 1,302 | 5 | 2.5 | $3.7M | 118 | Under 3 |
| Dentists and orthodontists | 32 | #1,570 of 1,886 | 18 | 8.8 | $1M | 105 | 11 |
| Hair salons | 31 | #1,995 of 2,339 | 42 | 20.6 | $346K | 80 | 5 |
| Salons, barbers and spas | 30 | #2,129 of 2,385 | 72 | 35.3 | $202K | 95 | 10 |
| HVAC and plumbing | 28 | #1,517 of 1,707 | 11 | 5.4 | $4.2M | 89 | 20 |
| Auto repair and car care | 28 | #2,081 of 2,401 | 83 | 40.7 | $218K | 81 | 29 |
| Restaurants and cafes | 28 | #2,086 of 2,405 | 165 | 80.9 | $365K | 98 | 84 |
| Clothing and shoe stores | 27 | #1,786 of 2,087 | 27 | 13.2 | $1.2M | 91 | 12 |
| Tire shops | 26 | #1,306 of 1,530 | 12 | 5.9 | $1.5M | 60 | 4 |
| Clothing, shoes and laundry | 26 | #1,941 of 2,210 | 40 | 19.6 | $783K | 89 | 12 |
| Gas stations | 26 | #2,081 of 2,358 | 45 | 22.1 | $1.3M | 57 | 36 |
| Primary care and pediatrics | 25 | #1,473 of 1,656 | 11 | 5.4 | $1.7M | 95 | 32 |
| Sit-down restaurants | 24 | #2,216 of 2,405 | 100 | 49.1 | $603K | 91 | 34 |
| Funeral homes | 22 | #1,378 of 1,472 | 17 | 8.3 | $193K | 28 | 7 |
| Property management | 20 | #870 of 910 | 9 | 4.4 | Index only | 52 | 8 |
| Pizza | 20 | #1,995 of 2,090 | 17 | 8.3 | $3.5M | 70 | 44 |
| Gyms | 19 | #1,672 of 1,792 | 10 | 4.9 | $982K | 75 | Under 3 |
| Doctors, dentists and clinics | 19 | #2,299 of 2,394 | 139 | 68.2 | $133K | 88 | 53 |
| Nail salons | 17 | #1,256 of 1,328 | 10 | 4.9 | $1.5M | 87 | Under 3 |
| Convenience stores | 17 | #2,077 of 2,261 | 27 | 13.2 | $3.9M | 50 | 9 |
| Gyms, studios and classes | 16 | #2,004 of 2,088 | 18 | 8.8 | $545K | 82 | Under 3 |
| Fast food and sandwich shops | 16 | #2,113 of 2,222 | 29 | 14.2 | $2.1M | 68 | 44 |
| Child care and preschools | 13 | #1,562 of 1,611 | 13 | 6.4 | $495K | 49 | 16 |
| Grocery and convenience stores | 12 | #2,330 of 2,402 | 55 | 27.0 | $1.9M | 57 | 23 |
| Martial arts and dance studios | 11 | #1,306 of 1,334 | 7 | 3.4 | $1.4M | 70 | Under 3 |
| Grocery stores | 11 | #2,001 of 2,070 | 22 | 10.8 | $4.8M | 52 | 14 |
| Barbershops | 8 | #1,317 of 1,356 | 13 | 6.4 | $1.1M | 59 | Under 3 |
| Laundromats | 2 | #783 of 785 | 8 | 3.9 | $3.9M | 31 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 2.0 | $6.1M | 60 | 4 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.0 | $3.5M | 138 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.0 | $11.7M | 138 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.0 | $3.5M | 129 | 5 |
| Electricians | Not scored | Not scored | 3 | 1.5 | $15.5M | 129 | 12 |
| House cleaning | Not scored | Not scored | 3 | 1.5 | $8.2M | 128 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.5 | $6M | 44 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.0 | $9.3M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.0 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.0 | $7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $18.6M | Too few | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $9.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Halifax County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.1M | $890 | 93 |
| Gasoline and other fuels | $60.7M | $2,979 | 115 |
| Food away from home | $60.3M | $2,956 | 73 |
| Groceries | $106.1M | $5,204 | 82 |
| Personal care products and services | $14.5M | $712 | 71 |
| Child care and other personal services | $6.4M | $316 | 54 |
| Memberships, classes and admissions | $9.8M | $482 | 49 |
| Medical and dental services | $18.6M | $910 | 71 |
| Pets | $14M | $689 | 76 |
| Clothing, shoes and related services | $31.3M | $1,536 | 75 |
| Vehicle insurance | $51.8M | $2,540 | 130 |
| Home repairs, maintenance and insurance | $46.6M | $2,286 | 76 |
| Lawn care, cleaning and other household services | $24.5M | $1,201 | 85 |
| Rent and homeowner costs | $258.8M | $12,695 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Halifax County
- Population, 2025 estimate
- 46,534−3.9% since 2020
- Households
- 20,383
- Median age
- 43.1
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.9
- Land area
- 724 sq. mi.
- People per square mile
- 66
- Median household income
- $45,590+28.4% vs. 2015–2019, before inflation
- Average household income
- $63,278
- Median home value
- $106,200
- Jobs located here
- 14,278
- Daytime population
- 42,838Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Halifax County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Halifax County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Northampton County, NC16,931 people
- Warren County, NC18,795 people
- Edgecombe County, NC48,736 people
- Nash County, NC96,216 people
- Hertford County, NC19,908 people
- Vance County, NC42,322 people
- Franklin County, NC74,386 people
- Bertie County, NC17,170 people
Questions
How fast is Halifax County, NC growing?
Population estimates put Halifax County at 46,534 people in 2025, down 3.9% since 2020, against +3.1% for the U.S. It has 20,383 households. Against the 2015–2019 survey, median household income rose 28.4%, before inflation.
How much do households in Halifax County, NC spend?
Households in Halifax County spend about $258.8M a year on rent and homeowner costs, $106.1M on groceries and $60.7M on gasoline and other fuels. Relative to the U.S., household spending in Halifax County runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (49).
Which business types have the highest market scores in Halifax County, NC?
Of the business types scored in Halifax County, insurance agencies (67), pet businesses (59) and real estate agents and brokers (58) have the highest Groundwork market scores. For insurance agencies, that ranks #557 of 2,272 scored counties.
How does Halifax County, NC compare with the U.S.?
Median household income in Halifax County is $45,590, 44% below the U.S. median of $80,734. The population fell 3.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $106,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (4 times the U.S. rate) and lowest for real estate agents and brokers (77% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Halifax County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Halifax County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Halifax County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Halifax County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.