County profile · North Carolina
Franklin County, NC market data
Population, household spending and competition for 56 business types in Franklin County, each scored against other counties.
- Population, 2025
- 82,037
- +18.8% since 2020
- Households
- 28,529
- Median household income
- $74,240
- +34.5% vs. 2015–2019, before inflation
- Median home value
- $284,300
- Jobs located here
- 13,513
- Highest market score
- 95
- Insurance agencies, #20 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Franklin County by name and distance, and the households and spending within reach. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 82,037 people live in Franklin County, in 28,529 households. Population estimates show Franklin County grew 18.8% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Franklin County is $74,240 a year, 8% below the U.S. median of $80,734. That rose 34.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Franklin County spend the most on vehicle insurance (an index of 145, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
The highest Groundwork market scores in Franklin County are for insurance agencies (95), bakeries and dessert shops (90) and coffee shops and cafes (89). Franklin County ranks #20 of 2,272 scored counties for insurance agencies.
Franklin County is part of the Raleigh-Cary metro area. For its number of households, Franklin County has the most map listings, relative to the U.S., for landscaping and lawn care companies (90% above the U.S. rate) and the fewest for medical and dental practices (74% below the U.S. rate).
All 56 business types in Franklin County
Highest Groundwork market score first. Each score compares Franklin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 95 | #20 of 2,272 | 24 | 8.4 | $3.4M | 269 | 15 |
| Bakeries and dessert shops | 90 | #13 of 1,889 | 10 | 3.5 | $10.4M | 252 | 4 |
| Coffee shops and cafes | 89 | #24 of 2,063 | 14 | 4.9 | $7.5M | 201 | 4 |
| Sit-down restaurants | 89 | #28 of 2,405 | 78 | 27.3 | $1.3M | 202 | 27 |
| Restaurants and cafes | 89 | #30 of 2,405 | 141 | 49.4 | $741K | 200 | 64 |
| Primary care and pediatrics | 86 | #28 of 1,656 | 6 | 2.1 | $5.1M | 289 | 10 |
| Fast food and sandwich shops | 86 | #43 of 2,222 | 23 | 8.1 | $4.5M | 149 | 33 |
| Gas stations | 86 | #64 of 2,358 | 28 | 9.8 | $3.4M | 142 | 29 |
| Clothing and shoe stores | 84 | #84 of 2,087 | 15 | 5.3 | $3.5M | 272 | Under 3 |
| Roofing and gutters | 83 | #33 of 1,177 | 5 | 1.8 | $15.9M | 188 | 4 |
| Spas and skin care | 83 | #44 of 1,769 | 12 | 4.2 | $2.1M | 236 | 3 |
| Clothing, shoes and laundry | 83 | #96 of 2,210 | 25 | 8.8 | $2.1M | 236 | Under 3 |
| Hair salons | 82 | #58 of 2,339 | 27 | 9.5 | $920K | 214 | 9 |
| Doctors, dentists and clinics | 82 | #73 of 2,394 | 62 | 21.7 | $498K | 326 | 31 |
| Dentists and orthodontists | 80 | #76 of 1,886 | 17 | 6.0 | $1.8M | 185 | 8 |
| Gyms | 79 | #74 of 1,792 | 8 | 2.8 | $2.4M | 186 | 6 |
| Salons, barbers and spas | 79 | #85 of 2,385 | 58 | 20.3 | $428K | 201 | 14 |
| Pet grooming and boarding | 78 | #84 of 1,461 | 7 | 2.5 | $3.5M | 139 | 6 |
| Pet businesses | 78 | #111 of 2,200 | 27 | 9.5 | $916K | 104 | 13 |
| Gyms, studios and classes | 77 | #116 of 2,088 | 23 | 8.1 | $842K | 127 | 6 |
| Real estate agents and brokers | 76 | #73 of 2,176 | 32 | 11.2 | Index only | 241 | 18 |
| Veterinarians | 76 | #156 of 1,485 | 9 | 3.2 | $2.7M | 101 | 7 |
| Nail salons | 75 | #85 of 1,328 | 9 | 3.2 | $2.8M | 165 | Under 3 |
| Real estate | 75 | #108 of 2,229 | 37 | 13.0 | Index only | 263 | 33 |
| Convenience stores | 74 | #330 of 2,261 | 27 | 9.5 | $6.3M | 80 | 4 |
| Pizza | 73 | #231 of 2,090 | 23 | 8.1 | $4.5M | 89 | 33 |
| Collision repair and body shops | 72 | #181 of 1,327 | 8 | 2.8 | $3.7M | 119 | 7 |
| Auto repair and car care | 72 | #318 of 2,401 | 96 | 33.6 | $305K | 114 | 37 |
| Grocery and convenience stores | 71 | #424 of 2,402 | 57 | 20.0 | $3M | 88 | 14 |
| Tire shops | 69 | #317 of 1,530 | 12 | 4.2 | $2.4M | 97 | Under 3 |
| Barbershops | 68 | #282 of 1,356 | 10 | 3.5 | $2.5M | 132 | Under 3 |
| Grocery stores | 65 | #551 of 2,070 | 21 | 7.4 | $8.1M | 87 | 10 |
| Auto repair shops | 64 | #576 of 2,378 | 57 | 20.0 | $514K | 116 | 35 |
| Child care and preschools | 63 | #461 of 1,611 | 13 | 4.6 | $928K | 93 | 16 |
| Funeral homes | 55 | #593 of 1,472 | 11 | 3.9 | $352K | 52 | 3 |
| Home repair trades | 50 | #1,044 of 2,057 | 38 | 13.3 | $2.1M | 86 | 72 |
| Martial arts and dance studios | 49 | #716 of 1,334 | 12 | 4.2 | $1.6M | 80 | Under 3 |
| HVAC and plumbing | 48 | #932 of 1,707 | 21 | 7.4 | $3.8M | 80 | 40 |
| Lawn, cleaning and pest control | 48 | #943 of 1,771 | 32 | 11.2 | $1.3M | 76 | 66 |
| Electricians | 42 | #781 of 1,160 | 12 | 4.2 | $6.6M | 55 | 28 |
| Landscaping and lawn care | 41 | #986 of 1,493 | 26 | 9.1 | $1.6M | 54 | 50 |
| Car washes and detailing | Not scored | Not scored | 4 | 1.4 | $7.3M | 291 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 1.4 | $10.2M | 159 | 16 |
| Laundromats | Not scored | Not scored | 4 | 1.4 | $13M | 104 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 1.4 | $7.7M | 246 | 3 |
| Chiropractors | Not scored | Not scored | 3 | 1.1 | $10.3M | 430 | 3 |
| Pet stores | Not scored | Not scored | 3 | 1.1 | $8.2M | 182 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.1 | $6.5M | 159 | 6 |
| Dry cleaners | Not scored | Not scored | 2 | 0.7 | $25.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.7 | Index only | Too few | 4 |
| Pest control | Not scored | Not scored | 2 | 0.7 | $20.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 0.7 | Index only | Too few | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.4 | $30.9M | Too few | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $30.9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Franklin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $29.3M | $1,027 | 107 |
| Gasoline and other fuels | $95M | $3,330 | 128 |
| Food away from home | $104.4M | $3,661 | 90 |
| Groceries | $169.3M | $5,934 | 94 |
| Personal care products and services | $24.9M | $871 | 87 |
| Child care and other personal services | $12.1M | $423 | 73 |
| Memberships, classes and admissions | $19.4M | $679 | 69 |
| Medical and dental services | $30.9M | $1,082 | 84 |
| Pets | $24.7M | $867 | 95 |
| Clothing, shoes and related services | $51.9M | $1,818 | 88 |
| Vehicle insurance | $81.1M | $2,841 | 145 |
| Home repairs, maintenance and insurance | $79.4M | $2,784 | 92 |
| Lawn care, cleaning and other household services | $40.8M | $1,429 | 101 |
| Rent and homeowner costs | $421.3M | $14,768 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Franklin County
- Population, 2025 estimate
- 82,037+18.8% since 2020
- Households
- 28,529
- Median age
- 41.6
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 492 sq. mi.
- People per square mile
- 151
- Median household income
- $74,240+34.5% vs. 2015–2019, before inflation
- Average household income
- $92,255
- Median home value
- $284,300
- Jobs located here
- 13,513
- Daytime population
- 52,063Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Vance County, NC42,322 people
- Granville County, NC60,877 people
- Wake County, NC1,178,653 people
- Nash County, NC96,216 people
- Warren County, NC18,795 people
- Durham County, NC332,353 people
- Wilson County, NC79,290 people
- Johnston County, NC234,263 people
Questions
How fast is Franklin County, NC growing?
Population estimates put Franklin County at 82,037 people in 2025, up 18.8% since 2020, faster than the U.S. (+3.1%). It has 28,529 households. Against the 2015–2019 survey, median household income rose 34.5%, before inflation.
How much do households in Franklin County, NC spend?
Households in Franklin County spend about $421.3M a year on rent and homeowner costs, $169.3M on groceries and $104.4M on food away from home. Relative to the U.S., household spending in Franklin County runs highest on vehicle insurance (an index of 145, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Which business types have the highest market scores in Franklin County, NC?
Of the business types scored in Franklin County, insurance agencies (95), bakeries and dessert shops (90) and coffee shops and cafes (89) have the highest Groundwork market scores. For insurance agencies, that ranks #20 of 2,272 scored counties.
How does Franklin County, NC compare with the U.S.?
Median household income in Franklin County is $74,240, 8% below the U.S. median of $80,734. The population rose 18.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $284,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (90% above the U.S. rate) and lowest for medical and dental practices (74% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Franklin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.