County profile · North Carolina
Northampton County, NC market data
Population, household spending and competition for 56 business types in Northampton County, each scored against other counties.
- Population, 2025
- 16,491
- −5.4% since 2020
- Households
- 7,857
- Median household income
- $50,086
- +34.8% vs. 2015–2019, before inflation
- Median home value
- $114,500
- Jobs located here
- 4,748
- Highest market score
- 64
- Auto repair and car care, #565 of 2,401 scored counties
A site report maps the competitors on map listings around any address in Northampton County by name and distance, and the households and spending within reach. Or open the report at the center of Northampton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 16,491 people live in Northampton County, in 7,857 households. Between 2020 and 2025, the population of Northampton County declined 5.4%, against +3.1% for the U.S. The median household income in Northampton County is $50,086 a year, 38% below the U.S. median of $80,734. That rose 34.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Northampton County spend the most on vehicle insurance (an index of 138, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
The highest Groundwork market scores in Northampton County are for auto repair and car care businesses (64), fast food and sandwich shops (61) and medical and dental practices (61). Northampton County ranks #565 of 2,401 scored counties for auto repair and car care businesses.
Northampton County is part of the Roanoke Rapids area. For its number of households, Northampton County has the most map listings, relative to the U.S., for convenience stores (91% above the U.S. rate) and the fewest for restaurants and cafes (56% below the U.S. rate).
All 56 business types in Northampton County
Highest Groundwork market score first. Each score compares Northampton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 64 | #565 of 2,401 | 20 | 25.5 | $376K | 140 | 5 |
| Fast food and sandwich shops | 61 | #671 of 2,222 | 5 | 6.4 | $4.9M | 160 | 4 |
| Doctors, dentists and clinics | 61 | #683 of 2,394 | 7 | 8.9 | $1.1M | 692 | 6 |
| Restaurants and cafes | 61 | #702 of 2,405 | 38 | 48.4 | $643K | 173 | 12 |
| Sit-down restaurants | 54 | #975 of 2,405 | 26 | 33.1 | $940K | 142 | 8 |
| Auto repair shops | 52 | #1,101 of 2,378 | 16 | 20.4 | $470K | 106 | 4 |
| Gas stations | 51 | #1,111 of 2,358 | 10 | 12.7 | $2.5M | 105 | 11 |
| Pizza | 50 | #1,013 of 2,090 | 5 | 6.4 | $4.9M | 96 | 4 |
| Hair salons | 50 | #1,145 of 2,339 | 5 | 6.4 | $1.2M | 272 | Under 3 |
| Salons, barbers and spas | 49 | #1,197 of 2,385 | 9 | 11.5 | $650K | 306 | Under 3 |
| Funeral homes | 30 | #1,231 of 1,472 | 7 | 8.9 | $206K | 30 | Under 3 |
| Grocery stores | 27 | #1,721 of 2,070 | 7 | 8.9 | $6M | 65 | 3 |
| Grocery and convenience stores | 26 | #2,066 of 2,402 | 20 | 25.5 | $2.1M | 62 | 5 |
| Convenience stores | 12 | #2,166 of 2,261 | 12 | 15.3 | $3.5M | 45 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 3.8 | $6.3M | 258 | 9 |
| Spas and skin care | Not scored | Not scored | 3 | 3.8 | $2M | 223 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.5 | $1.4M | Too few | 4 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 2.5 | $12.2M | Too few | Under 3 |
| Insurance agencies | Not scored | Not scored | 2 | 2.5 | $10.6M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.5 | $4.9M | Too few | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.5 | $4.9M | Too few | 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 1.3 | $24.4M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.3 | $5.9M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.3 | $7.4M | Too few | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 1 | 1.3 | $12.6M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.3 | $7.5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.3 | $18.8M | Too few | 4 |
| Gyms, studios and classes | Not scored | Not scored | 1 | 1.3 | $4.1M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 1.3 | $18.8M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 1.3 | $12.6M | Too few | Under 3 |
| Pet businesses | Not scored | Not scored | 1 | 1.3 | $5.7M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.3 | $5.7M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.3 | $7.4M | Too few | 6 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.3 | $18.8M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 1.3 | $7.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.3 | $4.1M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Gyms | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Real estate | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Real estate agents and brokers | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Veterinarians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Northampton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.5M | $958 | 100 |
| Gasoline and other fuels | $25M | $3,185 | 123 |
| Food away from home | $24.4M | $3,109 | 76 |
| Groceries | $42.1M | $5,355 | 85 |
| Personal care products and services | $5.9M | $745 | 74 |
| Child care and other personal services | $2.7M | $347 | 60 |
| Memberships, classes and admissions | $4.1M | $521 | 53 |
| Medical and dental services | $7.4M | $940 | 73 |
| Pets | $5.7M | $731 | 80 |
| Clothing, shoes and related services | $12.6M | $1,604 | 78 |
| Vehicle insurance | $21.2M | $2,698 | 138 |
| Home repairs, maintenance and insurance | $18.8M | $2,388 | 79 |
| Lawn care, cleaning and other household services | $9.8M | $1,250 | 88 |
| Rent and homeowner costs | $103M | $13,113 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Northampton County
- Population, 2025 estimate
- 16,491−5.4% since 2020
- Households
- 7,857
- Median age
- 50.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 537 sq. mi.
- People per square mile
- 32
- Median household income
- $50,086+34.8% vs. 2015–2019, before inflation
- Average household income
- $70,328
- Median home value
- $114,500
- Jobs located here
- 4,748
- Daytime population
- 15,086Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Northampton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Northampton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Halifax County, NC47,675 people
- Hertford County, NC19,908 people
- Bertie County, NC17,170 people
- Warren County, NC18,795 people
- Edgecombe County, NC48,736 people
- Gates County, NC10,376 people
- Nash County, NC96,216 people
- Martin County, NC21,644 people
Questions
How fast is Northampton County, NC growing?
Population estimates put Northampton County at 16,491 people in 2025, down 5.4% since 2020, against +3.1% for the U.S. It has 7,857 households. Against the 2015–2019 survey, median household income rose 34.8%, before inflation.
How much do households in Northampton County, NC spend?
Households in Northampton County spend about $103M a year on rent and homeowner costs, $42.1M on groceries and $25M on gasoline and other fuels. Relative to the U.S., household spending in Northampton County runs highest on vehicle insurance (an index of 138, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Which business types have the highest market scores in Northampton County, NC?
Of the business types scored in Northampton County, auto repair and car care businesses (64), fast food and sandwich shops (61) and medical and dental practices (61) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #565 of 2,401 scored counties.
How does Northampton County, NC compare with the U.S.?
Median household income in Northampton County is $50,086, 38% below the U.S. median of $80,734. The population fell 5.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $114,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (91% above the U.S. rate) and lowest for restaurants and cafes (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 14 of the 56 business types have a score in Northampton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Northampton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Northampton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Northampton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.