County profile · Iowa
Woodbury County, IA market data
Population, household spending and competition for 56 business types in Woodbury County, each scored against other counties.
- Population, 2025
- 106,649
- +0.7% since 2020
- Households
- 40,699
- Median household income
- $73,658
- +24.4% vs. 2015–2019, before inflation
- Median home value
- $183,200
- Jobs located here
- 50,646
- Highest market score
- 70
- Tire shops, #271 of 1,530 scored counties
A site report maps the competitors on map listings around any address in Woodbury County by name and distance, and the households and spending within reach. Or open the report at the center of Woodbury County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 106,649 people live in Woodbury County, in 40,699 households. Population estimates show Woodbury County grew 0.7% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Woodbury County is $73,658 a year, 9% below the U.S. median of $80,734. That rose 24.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Woodbury County spend the most on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and the least on child care and other personal services (66).
The highest Groundwork market scores in Woodbury County are for tire shops (70), veterinarians (68) and convenience stores (68). Woodbury County ranks #271 of 1,530 scored counties for tire shops.
Woodbury County is part of the Sioux City metro area. For its number of households, Woodbury County has the most map listings, relative to the U.S., for laundromats (81% above the U.S. rate) and the fewest for pet businesses (41% below the U.S. rate).
All 56 business types in Woodbury County
Highest Groundwork market score first. Each score compares Woodbury County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Tire shops | 70 | #271 of 1,530 | 13 | 3.2 | $3.5M | 139 | 6 |
| Veterinarians | 68 | #310 of 1,485 | 8 | 2.0 | $4.1M | 151 | 9 |
| Convenience stores | 68 | #488 of 2,261 | 33 | 8.1 | $7.3M | 93 | 4 |
| Pet businesses | 66 | #415 of 2,200 | 25 | 6.1 | $1.3M | 150 | 20 |
| Gas stations | 59 | #785 of 2,358 | 41 | 10.1 | $2.8M | 118 | 47 |
| Pet grooming and boarding | 57 | #544 of 1,461 | 7 | 1.7 | $4.7M | 185 | 11 |
| Grocery and convenience stores | 55 | #983 of 2,402 | 80 | 19.7 | $3M | 89 | 26 |
| Yoga, Pilates and fitness studios | 54 | #294 of 777 | 5 | 1.2 | $6.8M | 168 | 15 |
| Primary care and pediatrics | 54 | #717 of 1,656 | 32 | 7.9 | $1.7M | 98 | 46 |
| Dentists and orthodontists | 54 | #786 of 1,886 | 42 | 10.3 | $1.3M | 135 | 34 |
| Optometrists and eye care | 53 | #604 of 1,302 | 14 | 3.4 | $4M | 127 | 13 |
| Hair salons | 52 | #1,084 of 2,339 | 96 | 23.6 | $406K | 94 | 15 |
| Martial arts and dance studios | 51 | #647 of 1,334 | 20 | 4.9 | $1.7M | 84 | 7 |
| Bakeries and dessert shops | 51 | #884 of 1,889 | 31 | 7.6 | $4.9M | 119 | 28 |
| Grocery stores | 49 | #1,039 of 2,070 | 25 | 6.1 | $9.6M | 104 | 22 |
| Mortgage brokers and lenders | 48 | #469 of 887 | 9 | 2.2 | Index only | 158 | Under 3 |
| Auto repair shops | 48 | #1,286 of 2,378 | 101 | 24.8 | $449K | 101 | 54 |
| Spas and skin care | 47 | #996 of 1,769 | 41 | 10.1 | $949K | 108 | 9 |
| Electricians | 46 | #678 of 1,160 | 12 | 2.9 | $8.8M | 74 | 18 |
| Barbershops | 45 | #833 of 1,356 | 22 | 5.4 | $1.8M | 94 | Under 3 |
| Physical therapy | 45 | #860 of 1,422 | 31 | 7.6 | $1.8M | 75 | 14 |
| House cleaning | 44 | #524 of 847 | 7 | 1.7 | $6.9M | 108 | 23 |
| Property management | 44 | #548 of 910 | 10 | 2.5 | Index only | 100 | 14 |
| Pet stores | 44 | #584 of 974 | 8 | 2.0 | $4.1M | 91 | Under 3 |
| Gyms, studios and classes | 44 | #1,346 of 2,088 | 57 | 14.0 | $597K | 90 | 22 |
| Auto repair and car care | 44 | #1,461 of 2,401 | 169 | 41.5 | $269K | 100 | 89 |
| Gyms | 42 | #1,189 of 1,792 | 32 | 7.9 | $1.1M | 82 | 15 |
| Sit-down restaurants | 42 | #1,543 of 2,405 | 233 | 57.2 | $655K | 99 | 78 |
| Collision repair and body shops | 41 | #872 of 1,327 | 17 | 4.2 | $2.7M | 87 | 18 |
| Funeral homes | 41 | #941 of 1,472 | 11 | 2.7 | $472K | 69 | 7 |
| Salons, barbers and spas | 41 | #1,685 of 2,385 | 188 | 46.2 | $207K | 97 | 36 |
| Child care and preschools | 40 | #1,115 of 1,611 | 26 | 6.4 | $602K | 60 | 19 |
| Coffee shops and cafes | 40 | #1,395 of 2,063 | 50 | 12.3 | $3.1M | 82 | 24 |
| Pest control | 38 | #512 of 699 | 6 | 1.5 | $8.1M | 79 | 5 |
| Nail salons | 38 | #990 of 1,328 | 28 | 6.9 | $1.4M | 83 | 10 |
| Doctors, dentists and clinics | 38 | #1,776 of 2,394 | 389 | 95.6 | $143K | 94 | 136 |
| Pizza | 37 | #1,558 of 2,090 | 45 | 11.1 | $3.4M | 67 | 89 |
| Restaurants and cafes | 36 | #1,788 of 2,405 | 475 | 116.7 | $321K | 87 | 191 |
| Real estate agents and brokers | 36 | #1,809 of 2,176 | 109 | 26.8 | Index only | 93 | 27 |
| Landscaping and lawn care | 34 | #1,172 of 1,493 | 22 | 5.4 | $2.2M | 75 | 49 |
| Real estate | 34 | #1,926 of 2,229 | 132 | 32.4 | Index only | 97 | 51 |
| Fast food and sandwich shops | 33 | #1,751 of 2,222 | 75 | 18.4 | $2M | 67 | 89 |
| Car washes and detailing | 31 | #1,189 of 1,451 | 26 | 6.4 | $1.7M | 69 | 24 |
| Chiropractors | 31 | #1,247 of 1,490 | 35 | 8.6 | $1.6M | 66 | 29 |
| Lawn, cleaning and pest control | 31 | #1,527 of 1,771 | 35 | 8.6 | $1.4M | 82 | 77 |
| Home repair trades | 30 | #1,846 of 2,057 | 68 | 16.7 | $1.6M | 64 | 74 |
| Clothing, shoes and laundry | 30 | #1,852 of 2,210 | 127 | 31.2 | $609K | 69 | 44 |
| Roofing and gutters | 29 | #1,009 of 1,177 | 19 | 4.7 | $5.6M | 66 | 11 |
| Clothing and shoe stores | 29 | #1,754 of 2,087 | 95 | 23.3 | $814K | 64 | 44 |
| Laundromats | 27 | #655 of 785 | 12 | 2.9 | $6.4M | 52 | Under 3 |
| HVAC and plumbing | 26 | #1,565 of 1,707 | 37 | 9.1 | $2.9M | 60 | 45 |
| Insurance agencies | 17 | #2,143 of 2,272 | 93 | 22.9 | $754K | 60 | 65 |
| Home inspectors | Not scored | Not scored | 4 | 1.0 | Index only | 53 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.5 | $38.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.5 | $22.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $27.8M | Too few | Under 3 |
Household spending in Woodbury County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $45.4M | $1,115 | 116 |
| Gasoline and other fuels | $115.8M | $2,846 | 110 |
| Food away from home | $152.6M | $3,750 | 92 |
| Groceries | $240.5M | $5,909 | 94 |
| Personal care products and services | $38.9M | $956 | 95 |
| Child care and other personal services | $15.6M | $384 | 66 |
| Memberships, classes and admissions | $34M | $836 | 85 |
| Medical and dental services | $55.6M | $1,366 | 106 |
| Pets | $32.9M | $809 | 89 |
| Clothing, shoes and related services | $77.3M | $1,899 | 92 |
| Vehicle insurance | $70.1M | $1,723 | 88 |
| Home repairs, maintenance and insurance | $106.1M | $2,607 | 86 |
| Lawn care, cleaning and other household services | $48.3M | $1,187 | 84 |
| Rent and homeowner costs | $555.1M | $13,640 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Woodbury County
- Population, 2025 estimate
- 106,649+0.7% since 2020
- Households
- 40,699
- Median age
- 37.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 873 sq. mi.
- People per square mile
- 122
- Median household income
- $73,658+24.4% vs. 2015–2019, before inflation
- Average household income
- $90,682
- Median home value
- $183,200
- Jobs located here
- 50,646
- Daytime population
- 104,991Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Woodbury County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Woodbury County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Iowa 8
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- Monona County, IA8,557 people
- Sioux County, IA36,212 people
- Cherokee County, IA11,600 people
- Ida County, IA6,911 people
- O’Brien County, IA14,126 people
- Crawford County, IA16,277 people
- Buena Vista County, IA20,753 people
Questions
How fast is Woodbury County, IA growing?
Population estimates put Woodbury County at 106,649 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 40,699 households. Against the 2015–2019 survey, median household income rose 24.4%, before inflation.
How much do households in Woodbury County, IA spend?
Households in Woodbury County spend about $555.1M a year on rent and homeowner costs, $240.5M on groceries and $152.6M on food away from home. Relative to the U.S., household spending in Woodbury County runs highest on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Which business types have the highest market scores in Woodbury County, IA?
Of the business types scored in Woodbury County, tire shops (70), veterinarians (68) and convenience stores (68) have the highest Groundwork market scores. For tire shops, that ranks #271 of 1,530 scored counties.
How does Woodbury County, IA compare with the U.S.?
Median household income in Woodbury County is $73,658, 9% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $183,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for laundromats (81% above the U.S. rate) and lowest for pet businesses (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Woodbury County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Woodbury County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Woodbury County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Woodbury County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.