County profile · Iowa
Johnson County, IA market data
How Johnson County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 160,044
- +4.6% since 2020
- Households
- 63,341
- Median household income
- $74,935
- +19.8% vs. 2015–2019, before inflation
- Median home value
- $308,600
- Jobs located here
- 88,327
- Highest market score
- 84
- Convenience stores, #97 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Johnson County by name and distance, and the households and spending within reach. Or open the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Johnson County has an estimated 160,044 people and 63,341 households. Population estimates put the population change in Johnson County from 2020 to 2025 at +4.6%, faster than the U.S. (+3.1%). Median household income in Johnson County is $74,935, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.8%, before inflation.
Relative to the U.S., household spending in Johnson County runs highest on medical and dental services (an index of 113, where 100 is the U.S. average) and lowest on child care and other personal services (78).
Of the business types scored in Johnson County, convenience stores (84), grocery and convenience stores (82) and barbershops (81) have the highest Groundwork market scores. For convenience stores, that ranks #97 of 2,261 scored counties.
Johnson County is part of the Iowa City metro area. Against the U.S., map listings per household run highest for chiropractors (61% above the U.S. rate) and lowest for barbershops (47% below the U.S. rate).
All 56 business types in Johnson County
Highest Groundwork market score first. Each score compares Johnson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 84 | #97 of 2,261 | 29 | 4.6 | $13.4M | 169 | Under 3 |
| Grocery and convenience stores | 82 | #147 of 2,402 | 91 | 14.4 | $4.3M | 126 | 27 |
| Barbershops | 81 | #60 of 1,356 | 18 | 2.8 | $3.6M | 190 | 3 |
| Primary care and pediatrics | 79 | #99 of 1,656 | 29 | 4.6 | $3.2M | 178 | 68 |
| Veterinarians | 76 | #155 of 1,485 | 19 | 3.0 | $2.9M | 108 | 13 |
| Auto repair shops | 75 | #211 of 2,378 | 100 | 15.8 | $647K | 145 | 54 |
| Auto repair and car care | 75 | #228 of 2,401 | 175 | 27.6 | $370K | 138 | 77 |
| Laundromats | 73 | #130 of 785 | 8 | 1.3 | $16.2M | 130 | Under 3 |
| Pet grooming and boarding | 73 | #152 of 1,461 | 16 | 2.5 | $3.5M | 137 | 13 |
| Pet businesses | 73 | #195 of 2,200 | 56 | 8.8 | $993K | 113 | 31 |
| Nail salons | 72 | #124 of 1,328 | 33 | 5.2 | $2M | 117 | 7 |
| Gas stations | 72 | #334 of 2,358 | 44 | 6.9 | $3.7M | 153 | 48 |
| Pest control | 70 | #97 of 699 | 6 | 0.9 | $13.4M | 131 | 4 |
| Mortgage brokers and lenders | 70 | #114 of 887 | 8 | 1.3 | Index only | 291 | Under 3 |
| Pet stores | 70 | #166 of 974 | 10 | 1.6 | $5.6M | 123 | 5 |
| Tire shops | 70 | #273 of 1,530 | 20 | 3.2 | $3.2M | 129 | 10 |
| HVAC and plumbing | 69 | #241 of 1,707 | 36 | 5.7 | $4.9M | 103 | 42 |
| Funeral homes | 65 | #356 of 1,472 | 9 | 1.4 | $766K | 113 | 5 |
| Collision repair and body shops | 64 | #349 of 1,327 | 19 | 3.0 | $3.4M | 110 | 16 |
| Spas and skin care | 63 | #426 of 1,769 | 60 | 9.5 | $1.1M | 123 | 13 |
| Dentists and orthodontists | 63 | #481 of 1,886 | 70 | 11.1 | $1.3M | 134 | 54 |
| Martial arts and dance studios | 62 | #332 of 1,334 | 27 | 4.3 | $2.3M | 114 | 22 |
| Home repair trades | 61 | #545 of 2,057 | 75 | 11.8 | $2.4M | 97 | 95 |
| Grocery stores | 61 | #661 of 2,070 | 44 | 6.9 | $8.8M | 95 | 27 |
| Roofing and gutters | 60 | #364 of 1,177 | 19 | 3.0 | $9.3M | 110 | 15 |
| Physical therapy | 60 | #459 of 1,422 | 42 | 6.6 | $2.2M | 91 | 24 |
| Car washes and detailing | 59 | #501 of 1,451 | 30 | 4.7 | $2.2M | 86 | 9 |
| Fast food and sandwich shops | 58 | #839 of 2,222 | 96 | 15.2 | $2.7M | 87 | 120 |
| Pizza | 57 | #768 of 2,090 | 66 | 10.4 | $3.9M | 76 | 120 |
| Doctors, dentists and clinics | 57 | #889 of 2,394 | 471 | 74.4 | $195K | 128 | 190 |
| Optometrists and eye care | 56 | #527 of 1,302 | 31 | 4.9 | $3M | 95 | 16 |
| Salons, barbers and spas | 54 | #944 of 2,385 | 262 | 41.4 | $246K | 116 | 72 |
| Electricians | 53 | #522 of 1,160 | 20 | 3.2 | $8.8M | 74 | 38 |
| Hair salons | 53 | #1,019 of 2,339 | 148 | 23.4 | $435K | 101 | 47 |
| Gyms | 52 | #857 of 1,792 | 64 | 10.1 | $966K | 74 | 21 |
| Insurance agencies | 51 | #1,073 of 2,272 | 62 | 9.8 | $1.6M | 125 | 53 |
| Home inspectors | 50 | #200 of 415 | 5 | 0.8 | Index only | 69 | 3 |
| Chiropractors | 50 | #747 of 1,490 | 55 | 8.7 | $1.7M | 70 | 25 |
| Yoga, Pilates and fitness studios | 49 | #407 of 777 | 20 | 3.2 | $3.1M | 76 | 21 |
| Gyms, studios and classes | 48 | #1,178 of 2,088 | 111 | 17.5 | $557K | 84 | 43 |
| Clothing, shoes and laundry | 48 | #1,214 of 2,210 | 158 | 24.9 | $823K | 93 | 65 |
| Bakeries and dessert shops | 47 | #1,046 of 1,889 | 70 | 11.1 | $3.6M | 88 | 50 |
| Clothing and shoe stores | 47 | #1,167 of 2,087 | 120 | 18.9 | $1.1M | 85 | 62 |
| Sit-down restaurants | 47 | #1,328 of 2,405 | 389 | 61.4 | $654K | 99 | 161 |
| Real estate agents and brokers | 46 | #1,291 of 2,176 | 156 | 24.6 | Index only | 107 | 52 |
| Restaurants and cafes | 45 | #1,421 of 2,405 | 762 | 120.3 | $334K | 90 | 335 |
| Real estate | 44 | #1,416 of 2,229 | 191 | 30.2 | Index only | 110 | 101 |
| Landscaping and lawn care | 42 | #946 of 1,493 | 46 | 7.3 | $1.7M | 60 | 59 |
| Coffee shops and cafes | 42 | #1,329 of 2,063 | 96 | 15.2 | $2.7M | 72 | 50 |
| Child care and preschools | 41 | #1,068 of 1,611 | 40 | 6.3 | $719K | 72 | 69 |
| House cleaning | 40 | #603 of 847 | 18 | 2.8 | $4.5M | 70 | 35 |
| Lawn, cleaning and pest control | 40 | #1,273 of 1,771 | 70 | 11.1 | $1.1M | 68 | 98 |
| Property management | 38 | #657 of 910 | 22 | 3.5 | Index only | 74 | 37 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.6 | $23M | 94 | 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.5 | $43.3M | 276 | 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.5 | $21.6M | 157 | 4 |
Household spending in Johnson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $64.7M | $1,021 | 107 |
| Gasoline and other fuels | $160.9M | $2,540 | 98 |
| Food away from home | $254.6M | $4,019 | 99 |
| Groceries | $387.3M | $6,114 | 97 |
| Personal care products and services | $64.4M | $1,017 | 101 |
| Child care and other personal services | $28.8M | $454 | 78 |
| Memberships, classes and admissions | $61.8M | $976 | 99 |
| Medical and dental services | $92M | $1,453 | 113 |
| Pets | $55.6M | $878 | 97 |
| Clothing, shoes and related services | $130M | $2,052 | 100 |
| Vehicle insurance | $97M | $1,531 | 78 |
| Home repairs, maintenance and insurance | $176.6M | $2,788 | 92 |
| Lawn care, cleaning and other household services | $80.4M | $1,269 | 90 |
| Rent and homeowner costs | $908.7M | $14,347 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Johnson County
- Population, 2025 estimate
- 160,044+4.6% since 2020
- Households
- 63,341
- Median age
- 34.5
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.7
- Land area
- 613 sq. mi.
- People per square mile
- 256
- Median household income
- $74,935+19.8% vs. 2015–2019, before inflation
- Average household income
- $108,874
- Median home value
- $308,600
- Jobs located here
- 88,327
- Daytime population
- 171,516Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Johnson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Johnson County, IA growing?
Population estimates put Johnson County at 160,044 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 63,341 households. Median household income rose 19.8% from the 2015–2019 survey, before inflation.
How much do households in Johnson County, IA spend?
Households in Johnson County spend about $908.7M a year on rent and homeowner costs, $387.3M on groceries and $254.6M on food away from home. Set against the U.S., households in Johnson County spend the most on medical and dental services (an index of 113, where 100 is the U.S. average) and the least on child care and other personal services (78).
Which business types have the highest market scores in Johnson County, IA?
The highest Groundwork market scores in Johnson County are for convenience stores (84), grocery and convenience stores (82) and barbershops (81). Johnson County ranks #97 of 2,261 scored counties for convenience stores.
How does Johnson County, IA compare with the U.S.?
The median household income in Johnson County is $74,935 a year, 7% below the U.S. median of $80,734. The population rose 4.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $308,600, against $332,700 for the U.S. For its number of households, Johnson County has the most map listings, relative to the U.S., for chiropractors (61% above the U.S. rate) and the fewest for barbershops (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Johnson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Johnson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Johnson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.