Beauty and personal care · Small-town market · Colorado
Nail salons in the Sterling, CO area
Competitor counts, household spending and official business counts for nail salons in the Sterling, CO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #363 of 387 scored small-town markets
#7 of 7 scored small-town markets based in Colorado
- Listings
- 7
- 1 chain location (14%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.8M
- On personal care products and services · $834 a household
- Spending per listing
- $978K
- 41% below the U.S.
- Listings per 10k households
- 8.5
- 42% above the U.S.
- Population, 2025
- 20,654
- −2.7% since 2020
See the nail salons around any address in the Sterling area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in the Sterling area is 17 (low), #363 of 387 scored small-town markets and #7 of 7 scored small-town markets based in Colorado. That puts it in the bottom quarter of small-town markets.
Household spending on personal care products and services in the Sterling area comes to about $6.8M a year: $834 per household, 17% below the U.S. average. Spread across 7 nail salons, that is $978K per salon, 41% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The Sterling area has 7 nail salons on map listings as of September 2026. One of them (14%) is a chain location, against 27% across the U.S. That is 8.5 per 10,000 households, 42% above the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in the Sterling area, since they leave out counts under 3. Population estimates show the Sterling area declined 2.7% from 2020 to 2025, against +3.1% for the U.S.
How the Sterling area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sterling area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.5 | 5.3 | 6.0 |
| Spending per listing | $978K | $2.1M | $1.7M |
| Households per official establishment | n/a | 3,213 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +26.3% | +23.2% |
| Population growth, 2020–2025 | −2.7% | +3.9% | +3.1% |
| Spending per household on personal care products and services | $834 | $1,118 | $1,005 |
| Median household income | $51,829 | $95,470 | $80,734 |
| Groundwork market score | 17 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 71 chain location
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Sterling area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sterling area
- Population, 2025 estimate
- 20,654−2.7% since 2020
- Households
- 8,203
- Median age
- 39.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 1,839 sq. mi.
- People per square mile
- 11
- Median household income
- $51,829−2.8% vs. 2015–2019, before inflation
- Average household income
- $74,877
- Median home value
- $245,300
- Jobs located here
- 6,794
- Daytime population
- 18,497Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sterling area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for nail salons, numbered among those based in Colorado, with the Sterling area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durango, CO | 88 | 6 | 2.5 | $4.3M | +2.2% | #4 of 387 |
| 2Rifle, CO | 77 | 7 | 2.1 | $5.1M | +1.2% | #18 of 387 |
| 3Steamboat Springs, CO | 70 | 8 | 4.8 | $2.3M | +0.9% | #64 of 387 |
| 4Breckenridge, CO | 52 | 9 | 5.8 | $2.1M | +1.1% | #192 of 387 |
| 5Montrose, CO | 52 | 10 | 5.5 | $1.7M | +4.1% | #194 of 387 |
| 6Edwards, CO | 44 | 12 | 5.4 | $2.2M | −2.4% | #237 of 387 |
| 7Sterling, CO | 17 | 7 | 8.5 | $978K | −2.7% | #363 of 387 |
Other business types in the Sterling area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons41
- Barbershops
- Nail salons17
- Spas and skin care19
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Sterling, CO area?
Map listings as of September 2026 show 7 nail salons in the Sterling area. One of them (14%) is a chain location. The listings count nail salons. No official count is published for nail salons in the Sterling area: counts under 3 are left out. Official counts also show 3 one-person businesses without payroll.
How much do households in the Sterling, CO area spend on personal care products and services?
About $6.8M a year, or $834 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 7 nail salons on map listings, it comes to $978K per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 8,203 households in the Sterling area and national spending patterns by income.
How does the Sterling, CO area compare with the U.S. for nail salons?
The Sterling area has 8.5 nail salons per 10,000 households, 42% above the U.S. rate of 6.0. Spending per salon is $978K, 41% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Sterling area would have about 4, against 7 on map listings.
How fast is the Sterling, CO area growing?
Population estimates put the Sterling area at 20,654 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 8,203 households. Median household income in the Sterling area is $51,829, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median fell 2.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sterling area scores 17 for nail salons (low), #363 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sterling area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Sterling area
Screening a site or an acquisition in the Sterling area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.