Beauty and personal care · Metro area · Alabama
Nail salons in the Birmingham, AL metro area
The nail salons in the Birmingham, AL metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #326 of 387 scored metro areas
#7 of 12 scored metro areas based in Alabama
- Listings
- 309
- 110 chain locations (36%)
- Official establishments
- 72
- +91.7% since 2019
- Household spending a year
- $414.1M
- On personal care products and services · $890 a household
- Spending per listing
- $1.3M
- 20% below the U.S.
- Listings per 10k households
- 6.6
- 10% above the U.S.
- Population, 2025
- 1,197,766
- +1.4% since 2020
See the nail salons around any address in the Birmingham metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Birmingham metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Birmingham metro area scores 37 (lower middle) on the Groundwork market score for nail salons, ranking #326 of 387 scored metro areas and #7 of 12 scored metro areas based in Alabama. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 309 nail salons in the Birmingham metro area. 110 of them (36%) are chain locations, against 27% across the U.S. That is 6.6 per 10,000 households, 10% above the U.S. rate of 6.0.
Household spending on personal care products and services in the Birmingham metro area comes to about $414.1M a year: $890 per household, 11% below the U.S. average. That is about $1.3M of household spending for each salon on map listings, 20% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in the Birmingham metro area was 72 in 2023, up 91.7% from 2019. That is one for every 6,458 households, against one for every 3,754 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $415K have gone to businesses classed as nail salons in the Birmingham metro area. Population estimates put the population change in the Birmingham metro area from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%).
How the Birmingham metro area compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Birmingham metro area | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.6 | 6.1 | 6.0 |
| Spending per listing | $1.3M | $1.4M | $1.7M |
| Households per official establishment | 6,458 | 6,887 | 3,754 |
| Official establishment growth, 2019–2023 | +91.7% | +55.9% | +23.2% |
| Population growth, 2020–2025 | +1.4% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $890 | $839 | $1,005 |
| Median household income | $71,498 | $63,999 | $80,734 |
| Groundwork market score | 37 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 72+91.7% over the period
- Employees, 2023
- 155
- Annual payroll, 2023
- $5.8M
- One-person businesses, 2023
- 1,566Businesses with no payroll
- Map listings, September 2026
- 309110 chain locations
- Listings at the U.S. rate for this spending
- 248The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $415K
SBA-backed loans to businesses classed as nail salons in the Birmingham metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Birmingham metro area
- Population, 2025 estimate
- 1,197,766+1.4% since 2020
- Households
- 465,003
- Median age
- 40.0
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 5,280 sq. mi.
- People per square mile
- 224
- Median household income
- $71,498
- Average household income
- $100,521
- Median home value
- $240,200
- Jobs located here
- 555,318
- Daytime population
- 1,227,371Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Birmingham metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Birmingham metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Alabama
Every Alabama market ranked →The highest-scoring metro areas in Alabama for nail salons, numbered among those based in Alabama, with the Birmingham metro area marked.
Top metro areas in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Decatur, AL | 59 | 27 | 4.3 | $2M | +2.5% | #110 of 387 |
| 2Huntsville, AL | 59 | 138 | 6.7 | $1.4M | +12.5% | #113 of 387 |
| 3Auburn-Opelika, AL | 52 | 39 | 5.1 | $1.6M | +7.1% | #174 of 387 |
| 4Tuscaloosa, AL | 47 | 48 | 4.5 | $1.8M | +2.9% | #220 of 387 |
| 5Florence-Muscle Shoals, AL | 44 | 37 | 5.8 | $1.4M | +3.5% | #249 of 387 |
| 6Daphne-Fairhope-Foley, AL | 41 | 74 | 7.5 | $1.2M | +14.8% | #282 of 387 |
| 7Birmingham, AL | 37 | 309 | 6.6 | $1.3M | +1.4% | #326 of 387 |
| 8Gadsden, AL | 29 | 26 | 6.6 | $1.1M | +0.4% | #362 of 387 |
| 9Montgomery, AL | 24 | 108 | 7.1 | $1.2M | +0.9% | #368 of 387 |
| 10Dothan, AL | 22 | 44 | 7.2 | $1.1M | +3.4% | #373 of 387 |
Other business types in the Birmingham metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons36
- Barbershops41
- Nail salons37
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Birmingham, AL metro area?
There are 309 nail salons on map listings in the Birmingham metro area as of September 2026. 110 of them (36%) are chain locations. The listings count nail salons. Official counts show 72 businesses with payroll classed as nail salons in 2023, up 91.7% from 2019. Official counts list 1,566 one-person businesses without payroll.
How much do households in the Birmingham, AL metro area spend on personal care products and services?
About $414.1M a year, or $890 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 309 nail salons on map listings, it comes to $1.3M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 465,003 households in the Birmingham metro area and national spending patterns by income.
How does the Birmingham, AL metro area compare with the U.S. for nail salons?
The Birmingham metro area has 6.6 nail salons per 10,000 households, 10% above the U.S. rate of 6.0. Spending per salon is $1.3M, 20% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Birmingham metro area would have about 248, against 309 on map listings. There is one business with payroll in the industry for every 6,458 households, against one for every 3,754 across the U.S. The official count rose 91.7% from 2019 to 2023, against +23.2% for the U.S.
How fast is the Birmingham, AL metro area growing?
Population estimates put the Birmingham metro area at 1,197,766 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 465,003 households. The median household income in the Birmingham metro area is $71,498 a year, 11% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Birmingham metro area scores 37 for nail salons (lower middle), #326 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Birmingham metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Birmingham metro area
Screening a site or an acquisition in the Birmingham metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Birmingham metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.