County profile · Missouri
Laclede County, MO market data
Population, household spending and competition for 56 business types in Laclede County, each scored against other counties.
- Population, 2025
- 36,943
- +2.5% since 2020
- Households
- 14,558
- Median household income
- $53,282
- +12.8% vs. 2015–2019, before inflation
- Median home value
- $168,400
- Jobs located here
- 14,884
- Highest market score
- 76
- Dentists and orthodontists, #130 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Laclede County by name and distance, and the households and spending within reach. Or open the report at the center of Laclede County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 36,943 people live in Laclede County, in 14,558 households. Between 2020 and 2025, the population of Laclede County grew 2.5%, slower than the U.S. (+3.1%). The median household income in Laclede County is $53,282 a year, 34% below the U.S. median of $80,734. That rose 12.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Laclede County spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (48).
The highest Groundwork market scores in Laclede County are for dentists and orthodontists (76), car washes and detailers (71) and physical therapy clinics (59). Laclede County ranks #130 of 1,886 scored counties for dentists and orthodontists.
Laclede County is part of the Lebanon area. For its number of households, Laclede County has the most map listings, relative to the U.S., for pet businesses (2.3 times the U.S. rate) and the fewest for gyms and studios (36% below the U.S. rate).
All 56 business types in Laclede County
Highest Groundwork market score first. Each score compares Laclede County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 76 | #130 of 1,886 | 9 | 6.2 | $1.9M | 198 | 5 |
| Car washes and detailing | 71 | #205 of 1,451 | 5 | 3.4 | $3.1M | 122 | Under 3 |
| Physical therapy | 59 | #482 of 1,422 | 7 | 4.8 | $2.5M | 104 | 4 |
| Collision repair and body shops | 57 | #510 of 1,327 | 5 | 3.4 | $3.1M | 100 | 4 |
| Bakeries and dessert shops | 57 | #657 of 1,889 | 10 | 6.9 | $4.6M | 111 | 4 |
| Gyms | 56 | #689 of 1,792 | 7 | 4.8 | $1.3M | 97 | 3 |
| Coffee shops and cafes | 56 | #774 of 2,063 | 11 | 7.6 | $4.2M | 113 | 4 |
| Doctors, dentists and clinics | 56 | #928 of 2,394 | 84 | 57.7 | $208K | 137 | 28 |
| Landscaping and lawn care | 55 | #579 of 1,493 | 6 | 4.1 | $2.5M | 86 | 6 |
| Gyms, studios and classes | 55 | #820 of 2,088 | 14 | 9.6 | $629K | 95 | 3 |
| Nail salons | 49 | #725 of 1,328 | 6 | 4.1 | $2M | 119 | Under 3 |
| Lawn, cleaning and pest control | 49 | #906 of 1,771 | 11 | 7.6 | $1.4M | 82 | 6 |
| Hair salons | 47 | #1,342 of 2,339 | 33 | 22.7 | $363K | 84 | 4 |
| Chiropractors | 44 | #912 of 1,490 | 10 | 6.9 | $1.7M | 73 | 4 |
| Tire shops | 44 | #936 of 1,530 | 8 | 5.5 | $1.9M | 77 | 4 |
| Child care and preschools | 43 | #1,025 of 1,611 | 7 | 4.8 | $576K | 57 | 3 |
| Salons, barbers and spas | 42 | #1,648 of 2,385 | 66 | 45.3 | $181K | 85 | 7 |
| Grocery stores | 41 | #1,333 of 2,070 | 13 | 8.9 | $6M | 65 | 5 |
| Convenience stores | 40 | #1,495 of 2,261 | 20 | 13.7 | $3.9M | 50 | 3 |
| Grocery and convenience stores | 40 | #1,607 of 2,402 | 38 | 26.1 | $2.1M | 61 | 8 |
| Restaurants and cafes | 40 | #1,622 of 2,405 | 138 | 94.8 | $333K | 90 | 53 |
| Barbershops | 39 | #942 of 1,356 | 7 | 4.8 | $1.7M | 91 | Under 3 |
| Fast food and sandwich shops | 36 | #1,647 of 2,222 | 21 | 14.4 | $2.2M | 72 | 26 |
| Home repair trades | 36 | #1,676 of 2,057 | 20 | 13.7 | $1.7M | 68 | 18 |
| Sit-down restaurants | 35 | #1,848 of 2,405 | 87 | 59.8 | $528K | 80 | 22 |
| Real estate agents and brokers | 35 | #1,862 of 2,176 | 38 | 26.1 | Index only | 85 | 7 |
| Insurance agencies | 34 | #1,694 of 2,272 | 27 | 18.5 | $917K | 73 | 13 |
| Clothing, shoes and laundry | 34 | #1,735 of 2,210 | 35 | 24.0 | $685K | 78 | 10 |
| Real estate | 34 | #1,937 of 2,229 | 51 | 35.0 | Index only | 80 | 11 |
| Auto repair shops | 32 | #1,965 of 2,378 | 52 | 35.7 | $296K | 67 | 21 |
| Auto repair and car care | 32 | #1,967 of 2,401 | 84 | 57.7 | $183K | 68 | 28 |
| Pizza | 31 | #1,772 of 2,090 | 19 | 13.1 | $2.4M | 48 | 26 |
| Clothing and shoe stores | 30 | #1,723 of 2,087 | 30 | 20.6 | $799K | 63 | 10 |
| Pet grooming and boarding | 29 | #1,218 of 1,461 | 9 | 6.2 | $1.1M | 43 | 3 |
| HVAC and plumbing | 29 | #1,505 of 1,707 | 11 | 7.6 | $3M | 63 | 13 |
| Gas stations | 29 | #1,998 of 2,358 | 34 | 23.4 | $1.2M | 50 | 24 |
| Spas and skin care | 27 | #1,599 of 1,769 | 18 | 12.4 | $665K | 76 | Under 3 |
| Roofing and gutters | 25 | #1,062 of 1,177 | 6 | 4.1 | $5.5M | 65 | Under 3 |
| Martial arts and dance studios | 25 | #1,206 of 1,334 | 7 | 4.8 | $1.3M | 62 | Under 3 |
| Pet businesses | 24 | #2,045 of 2,200 | 35 | 24.0 | $280K | 32 | 8 |
| Veterinarians | 22 | #1,364 of 1,485 | 11 | 7.6 | $890K | 33 | 5 |
| Pet stores | 16 | #927 of 974 | 8 | 5.5 | $1.2M | 27 | Under 3 |
| Mortgage brokers and lenders | 15 | #879 of 887 | 9 | 6.2 | Index only | 50 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.7 | $4.4M | 140 | 3 |
| Pest control | Not scored | Not scored | 4 | 2.7 | $3.8M | 37 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 2.7 | $4.4M | 246 | 9 |
| Electricians | Not scored | Not scored | 3 | 2.1 | $11M | 92 | 5 |
| Funeral homes | Not scored | Not scored | 3 | 2.1 | $702K | 103 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.1 | Index only | 106 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.4 | $12M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $24M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $15.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $15.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Laclede County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.4M | $1,058 | 110 |
| Gasoline and other fuels | $40.5M | $2,779 | 107 |
| Food away from home | $46M | $3,158 | 78 |
| Groceries | $78.3M | $5,382 | 85 |
| Personal care products and services | $12M | $823 | 82 |
| Child care and other personal services | $4M | $277 | 48 |
| Memberships, classes and admissions | $8.8M | $605 | 62 |
| Medical and dental services | $17.5M | $1,201 | 93 |
| Pets | $9.8M | $672 | 74 |
| Clothing, shoes and related services | $24M | $1,646 | 80 |
| Vehicle insurance | $24.7M | $1,700 | 87 |
| Home repairs, maintenance and insurance | $33.1M | $2,277 | 75 |
| Lawn care, cleaning and other household services | $15.2M | $1,044 | 74 |
| Rent and homeowner costs | $177M | $12,158 | 73 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Laclede County
- Population, 2025 estimate
- 36,943+2.5% since 2020
- Households
- 14,558
- Median age
- 40.3
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 765 sq. mi.
- People per square mile
- 48
- Median household income
- $53,282+12.8% vs. 2015–2019, before inflation
- Average household income
- $72,159
- Median home value
- $168,400
- Jobs located here
- 14,884
- Daytime population
- 36,882Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Laclede County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Laclede County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Dallas County, MO17,551 people
- Pulaski County, MO53,894 people
- Camden County, MO43,667 people
- Webster County, MO40,500 people
- Wright County, MO18,965 people
- Hickory County, MO8,585 people
- Miller County, MO25,269 people
- Polk County, MO32,444 people
Questions
How fast is Laclede County, MO growing?
Population estimates put Laclede County at 36,943 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 14,558 households. Against the 2015–2019 survey, median household income rose 12.8%, before inflation.
How much do households in Laclede County, MO spend?
Households in Laclede County spend about $177M a year on rent and homeowner costs, $78.3M on groceries and $46M on food away from home. Relative to the U.S., household spending in Laclede County runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (48).
Which business types have the highest market scores in Laclede County, MO?
Of the business types scored in Laclede County, dentists and orthodontists (76), car washes and detailers (71) and physical therapy clinics (59) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #130 of 1,886 scored counties.
How does Laclede County, MO compare with the U.S.?
Median household income in Laclede County is $53,282, 34% below the U.S. median of $80,734. The population rose 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $168,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet businesses (2.3 times the U.S. rate) and lowest for gyms and studios (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Laclede County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Laclede County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Laclede County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Laclede County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.