County profile · Missouri
Miller County, MO market data
How Miller County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 25,817
- +4.2% since 2020
- Households
- 9,857
- Median household income
- $56,736
- +20.3% vs. 2015–2019, before inflation
- Median home value
- $192,600
- Jobs located here
- 7,939
- Highest market score
- 82
- Dentists and orthodontists, #49 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Miller County by name and distance, and the households and spending within reach. Or open the report at the center of Miller County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Miller County has an estimated 25,817 people and 9,857 households. Population estimates show Miller County grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Miller County is $56,736, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.3%, before inflation.
Relative to the U.S., household spending in Miller County runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Of the business types scored in Miller County, dentists and orthodontists (82), medical and dental practices (64) and funeral homes (54) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #49 of 1,886 scored counties.
Against the U.S., map listings per household run highest for real estate agents and brokers (3.8 times the U.S. rate) and lowest for medical and dental practices (33% below the U.S. rate).
All 56 business types in Miller County
Highest Groundwork market score first. Each score compares Miller County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 82 | #49 of 1,886 | 5 | 5.1 | $2.5M | 250 | 4 |
| Doctors, dentists and clinics | 64 | #596 of 2,394 | 56 | 56.8 | $220K | 144 | 17 |
| Funeral homes | 54 | #616 of 1,472 | 5 | 5.1 | $321K | 47 | Under 3 |
| Fast food and sandwich shops | 53 | #1,039 of 2,222 | 13 | 13.2 | $2.5M | 82 | 14 |
| Gyms, studios and classes | 50 | #1,059 of 2,088 | 11 | 11.2 | $609K | 92 | Under 3 |
| Tire shops | 47 | #854 of 1,530 | 5 | 5.1 | $2.2M | 87 | 5 |
| Barbershops | 45 | #834 of 1,356 | 5 | 5.1 | $1.7M | 90 | Under 3 |
| Physical therapy | 45 | #864 of 1,422 | 9 | 9.1 | $1.4M | 57 | 3 |
| Chiropractors | 44 | #902 of 1,490 | 6 | 6.1 | $2.1M | 86 | 5 |
| Gyms | 44 | #1,137 of 1,792 | 7 | 7.1 | $957K | 74 | Under 3 |
| Salons, barbers and spas | 44 | #1,548 of 2,385 | 53 | 53.8 | $160K | 75 | 5 |
| Hair salons | 43 | #1,536 of 2,339 | 26 | 26.4 | $325K | 76 | 4 |
| Pizza | 41 | #1,423 of 2,090 | 16 | 16.2 | $2M | 40 | 14 |
| Collision repair and body shops | 40 | #913 of 1,327 | 9 | 9.1 | $1.2M | 39 | 3 |
| Bakeries and dessert shops | 37 | #1,400 of 1,889 | 9 | 9.1 | $3.6M | 88 | 7 |
| Coffee shops and cafes | 37 | #1,517 of 2,063 | 10 | 10.1 | $3.3M | 88 | 7 |
| Grocery and convenience stores | 36 | #1,762 of 2,402 | 30 | 30.4 | $1.8M | 53 | 7 |
| Clothing, shoes and laundry | 35 | #1,713 of 2,210 | 29 | 29.4 | $584K | 66 | 8 |
| Pet businesses | 35 | #1,736 of 2,200 | 15 | 15.2 | $466K | 53 | 5 |
| Grocery stores | 34 | #1,540 of 2,070 | 9 | 9.1 | $6M | 65 | 6 |
| Auto repair shops | 34 | #1,901 of 2,378 | 45 | 45.7 | $241K | 54 | 15 |
| Clothing and shoe stores | 33 | #1,636 of 2,087 | 22 | 22.3 | $770K | 61 | 8 |
| Auto repair and car care | 32 | #1,973 of 2,401 | 67 | 68.0 | $162K | 60 | 24 |
| Convenience stores | 31 | #1,785 of 2,261 | 18 | 18.3 | $3M | 38 | Under 3 |
| Property management | 30 | #788 of 910 | 5 | 5.1 | Index only | 45 | 4 |
| Spas and skin care | 30 | #1,535 of 1,769 | 16 | 16.2 | $529K | 60 | Under 3 |
| Gas stations | 29 | #2,007 of 2,358 | 35 | 35.5 | $805K | 34 | 17 |
| Restaurants and cafes | 25 | #2,199 of 2,405 | 135 | 137.0 | $242K | 65 | 53 |
| Sit-down restaurants | 24 | #2,233 of 2,405 | 71 | 72.0 | $460K | 69 | 32 |
| Pet grooming and boarding | 23 | #1,332 of 1,461 | 8 | 8.1 | $873K | 34 | Under 3 |
| Lawn, cleaning and pest control | 22 | #1,707 of 1,771 | 10 | 10.1 | $1.1M | 64 | 24 |
| Insurance agencies | 22 | #2,048 of 2,272 | 33 | 33.5 | $522K | 42 | 17 |
| Child care and preschools | 21 | #1,473 of 1,611 | 9 | 9.1 | $336K | 34 | 8 |
| Electricians | 17 | #1,123 of 1,160 | 7 | 7.1 | $3.3M | 28 | 12 |
| HVAC and plumbing | 17 | #1,678 of 1,707 | 16 | 16.2 | $1.5M | 31 | 16 |
| Home repair trades | 17 | #2,028 of 2,057 | 34 | 34.5 | $686K | 28 | 32 |
| Real estate | 17 | #2,225 of 2,229 | 132 | 133.9 | Index only | 22 | 45 |
| Roofing and gutters | 16 | #1,139 of 1,177 | 11 | 11.2 | $2.1M | 25 | 4 |
| Real estate agents and brokers | 16 | #2,175 of 2,176 | 115 | 116.7 | Index only | 20 | 32 |
| Mortgage brokers and lenders | 15 | #880 of 887 | 12 | 12.2 | Index only | 26 | 4 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 4.1 | $2.7M | 91 | 13 |
| Pest control | Not scored | Not scored | 4 | 4.1 | $2.7M | 26 | 4 |
| Laundromats | Not scored | Not scored | 3 | 3.0 | $5.6M | 45 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 3.0 | $2.8M | 169 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 3.0 | $4.1M | 131 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 3.0 | $4.1M | 231 | 5 |
| Veterinarians | Not scored | Not scored | 3 | 3.0 | $2.3M | 86 | 5 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.0 | $5.4M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.0 | $5.3M | Too few | 7 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.0 | $3.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.0 | $3.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 2.0 | $3.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.0 | $16.9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.0 | $10.9M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.0 | $12.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Miller County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.9M | $1,102 | 115 |
| Gasoline and other fuels | $28.2M | $2,857 | 110 |
| Food away from home | $32.7M | $3,313 | 81 |
| Groceries | $54.3M | $5,510 | 87 |
| Personal care products and services | $8.5M | $858 | 85 |
| Child care and other personal services | $3M | $307 | 53 |
| Memberships, classes and admissions | $6.7M | $680 | 69 |
| Medical and dental services | $12.3M | $1,249 | 97 |
| Pets | $7M | $708 | 78 |
| Clothing, shoes and related services | $16.9M | $1,718 | 84 |
| Vehicle insurance | $17.2M | $1,748 | 89 |
| Home repairs, maintenance and insurance | $23.3M | $2,366 | 78 |
| Lawn care, cleaning and other household services | $10.7M | $1,084 | 77 |
| Rent and homeowner costs | $123.8M | $12,561 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Miller County
- Population, 2025 estimate
- 25,817+4.2% since 2020
- Households
- 9,857
- Median age
- 41.6
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 593 sq. mi.
- People per square mile
- 43
- Median household income
- $56,736+20.3% vs. 2015–2019, before inflation
- Average household income
- $74,753
- Median home value
- $192,600
- Jobs located here
- 7,939
- Daytime population
- 22,607Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Miller County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Miller County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Camden County, MO43,667 people
- Morgan County, MO21,717 people
- Cole County, MO77,032 people
- Moniteau County, MO15,262 people
- Pulaski County, MO53,894 people
- Maries County, MO8,450 people
- Osage County, MO13,402 people
- Laclede County, MO36,390 people
Questions
How fast is Miller County, MO growing?
Population estimates put Miller County at 25,817 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 9,857 households. Median household income rose 20.3% from the 2015–2019 survey, before inflation.
How much do households in Miller County, MO spend?
Households in Miller County spend about $123.8M a year on rent and homeowner costs, $54.3M on groceries and $32.7M on food away from home. Set against the U.S., households in Miller County spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (53).
Which business types have the highest market scores in Miller County, MO?
The highest Groundwork market scores in Miller County are for dentists and orthodontists (82), medical and dental practices (64) and funeral homes (54). Miller County ranks #49 of 1,886 scored counties for dentists and orthodontists.
How does Miller County, MO compare with the U.S.?
The median household income in Miller County is $56,736 a year, 30% below the U.S. median of $80,734. The population rose 4.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $192,600, against $332,700 for the U.S. For its number of households, Miller County has the most map listings, relative to the U.S., for real estate agents and brokers (3.8 times the U.S. rate) and the fewest for medical and dental practices (33% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Miller County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Miller County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Miller County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Miller County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.