County profile · Missouri
Pulaski County, MO market data
Population, household spending and competition for 56 business types in Pulaski County, each scored against other counties.
- Population, 2025
- 54,442
- +0.8% since 2020
- Households
- 16,851
- Median household income
- $64,466
- +20.5% vs. 2015–2019, before inflation
- Median home value
- $189,800
- Jobs located here
- 9,976
- Highest market score
- 77
- Dentists and orthodontists, #113 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Pulaski County by name and distance, and the households and spending within reach. Or open the report at the center of Pulaski County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 54,442 people live in Pulaski County, in 16,851 households. Population estimates put the population change in Pulaski County from 2020 to 2025 at +0.8%, slower than the U.S. (+3.1%). The median household income in Pulaski County is $64,466 a year, 20% below the U.S. median of $80,734. That rose 20.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Pulaski County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (55).
The highest Groundwork market scores in Pulaski County are for dentists and orthodontists (77), primary care and pediatric clinics (76) and medical and dental practices (70). Pulaski County ranks #113 of 1,886 scored counties for dentists and orthodontists.
Pulaski County is part of the Fort Leonard Wood area. For its number of households, Pulaski County has the most map listings, relative to the U.S., for property management companies (2.6 times the U.S. rate) and the fewest for dentists and orthodontists (50% below the U.S. rate).
All 56 business types in Pulaski County
Highest Groundwork market score first. Each score compares Pulaski County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 77 | #113 of 1,886 | 11 | 6.5 | $2M | 201 | 3 |
| Primary care and pediatrics | 76 | #134 of 1,656 | 7 | 4.2 | $3.1M | 175 | 7 |
| Doctors, dentists and clinics | 70 | #348 of 2,394 | 77 | 45.7 | $283K | 185 | 17 |
| Home repair trades | 65 | #355 of 2,057 | 13 | 7.7 | $3.2M | 132 | 14 |
| Chiropractors | 64 | #350 of 1,490 | 7 | 4.2 | $3.1M | 130 | 4 |
| Grocery and convenience stores | 64 | #629 of 2,402 | 27 | 16.0 | $3.5M | 105 | 7 |
| Nail salons | 63 | #317 of 1,328 | 5 | 3.0 | $3M | 181 | Under 3 |
| Grocery stores | 61 | #653 of 2,070 | 9 | 5.3 | $10.6M | 114 | 5 |
| Clothing, shoes and laundry | 60 | #709 of 2,210 | 22 | 13.1 | $1.4M | 153 | 6 |
| Auto repair and car care | 59 | #807 of 2,401 | 67 | 39.8 | $267K | 100 | 19 |
| Auto repair shops | 57 | #872 of 2,378 | 41 | 24.3 | $437K | 98 | 13 |
| Collision repair and body shops | 56 | #525 of 1,327 | 6 | 3.6 | $3M | 97 | 4 |
| Clothing and shoe stores | 56 | #819 of 2,087 | 18 | 10.7 | $1.7M | 130 | 6 |
| Convenience stores | 54 | #973 of 2,261 | 13 | 7.7 | $7.4M | 94 | Under 3 |
| Insurance agencies | 53 | #1,019 of 2,272 | 19 | 11.3 | $1.5M | 119 | 9 |
| Tire shops | 52 | #729 of 1,530 | 8 | 4.7 | $2.2M | 89 | 3 |
| Spas and skin care | 52 | #808 of 1,769 | 14 | 8.3 | $1.1M | 123 | 3 |
| HVAC and plumbing | 50 | #861 of 1,707 | 10 | 5.9 | $4.2M | 88 | 10 |
| Hair salons | 50 | #1,206 of 2,339 | 43 | 25.5 | $351K | 82 | 3 |
| Gyms, studios and classes | 48 | #1,159 of 2,088 | 18 | 10.7 | $670K | 101 | Under 3 |
| Veterinarians | 46 | #841 of 1,485 | 5 | 3.0 | $2.5M | 91 | 5 |
| Lawn, cleaning and pest control | 46 | #1,019 of 1,771 | 14 | 8.3 | $1.3M | 80 | 3 |
| Salons, barbers and spas | 45 | #1,487 of 2,385 | 78 | 46.3 | $194K | 91 | 8 |
| Car washes and detailing | 44 | #884 of 1,451 | 9 | 5.3 | $2M | 79 | Under 3 |
| Bakeries and dessert shops | 39 | #1,337 of 1,889 | 21 | 12.5 | $2.8M | 67 | 6 |
| Coffee shops and cafes | 39 | #1,454 of 2,063 | 26 | 15.4 | $2.2M | 61 | 6 |
| Real estate agents and brokers | 37 | #1,734 of 2,176 | 33 | 19.6 | Index only | 122 | 12 |
| Fast food and sandwich shops | 35 | #1,686 of 2,222 | 30 | 17.8 | $1.9M | 64 | 30 |
| Pizza | 34 | #1,676 of 2,090 | 22 | 13.1 | $2.7M | 52 | 30 |
| Gyms | 32 | #1,450 of 1,792 | 14 | 8.3 | $861K | 66 | Under 3 |
| Gas stations | 32 | #1,902 of 2,358 | 36 | 21.4 | $1.3M | 54 | 22 |
| Funeral homes | 31 | #1,190 of 1,472 | 5 | 3.0 | $381K | 56 | Under 3 |
| Restaurants and cafes | 31 | #1,993 of 2,405 | 205 | 121.7 | $285K | 77 | 72 |
| Child care and preschools | 29 | #1,352 of 1,611 | 9 | 5.3 | $599K | 60 | 10 |
| Sit-down restaurants | 28 | #2,121 of 2,405 | 108 | 64.1 | $541K | 81 | 35 |
| Pet grooming and boarding | 27 | #1,242 of 1,461 | 7 | 4.2 | $1.8M | 70 | 8 |
| Pet businesses | 27 | #1,956 of 2,200 | 22 | 13.1 | $565K | 64 | 13 |
| Real estate | 27 | #2,145 of 2,229 | 55 | 32.6 | Index only | 92 | 25 |
| Barbershops | 25 | #1,177 of 1,356 | 15 | 8.9 | $1M | 53 | Under 3 |
| Landscaping and lawn care | 25 | #1,372 of 1,493 | 10 | 5.9 | $1.9M | 64 | Under 3 |
| Property management | 24 | #854 of 910 | 13 | 7.7 | Index only | 30 | 6 |
| Mortgage brokers and lenders | 21 | #865 of 887 | 8 | 4.7 | Index only | 70 | 4 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.4 | $3M | 149 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.4 | $5.4M | 174 | 3 |
| Pet stores | Not scored | Not scored | 3 | 1.8 | $4.1M | 92 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 1.8 | $7.3M | 302 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.2 | $20.9M | Too few | 4 |
| House cleaning | Not scored | Not scored | 2 | 1.2 | $9.4M | Too few | 3 |
| Pest control | Not scored | Not scored | 2 | 1.2 | $9.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $29.7M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.6 | $41.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Pulaski County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.9M | $1,063 | 111 |
| Gasoline and other fuels | $46.5M | $2,760 | 106 |
| Food away from home | $58.4M | $3,465 | 85 |
| Groceries | $95.8M | $5,683 | 90 |
| Personal care products and services | $15.1M | $897 | 89 |
| Child care and other personal services | $5.4M | $320 | 55 |
| Memberships, classes and admissions | $12.1M | $715 | 73 |
| Medical and dental services | $21.8M | $1,292 | 100 |
| Pets | $12.4M | $737 | 81 |
| Clothing, shoes and related services | $29.7M | $1,763 | 86 |
| Vehicle insurance | $28.4M | $1,687 | 86 |
| Home repairs, maintenance and insurance | $41.7M | $2,477 | 82 |
| Lawn care, cleaning and other household services | $18.9M | $1,119 | 79 |
| Rent and homeowner costs | $218.9M | $12,991 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pulaski County
- Population, 2025 estimate
- 54,442+0.8% since 2020
- Households
- 16,851
- Median age
- 30.3
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 547 sq. mi.
- People per square mile
- 98
- Median household income
- $64,466+20.5% vs. 2015–2019, before inflation
- Average household income
- $80,072
- Median home value
- $189,800
- Jobs located here
- 9,976
- Daytime population
- 49,673Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pulaski County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pulaski County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Phelps County, MO45,194 people
- Laclede County, MO36,390 people
- Maries County, MO8,450 people
- Miller County, MO25,269 people
- Texas County, MO25,161 people
- Camden County, MO43,667 people
- Dent County, MO14,539 people
- Osage County, MO13,402 people
Questions
How fast is Pulaski County, MO growing?
Population estimates put Pulaski County at 54,442 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 16,851 households. Against the 2015–2019 survey, median household income rose 20.5%, before inflation.
How much do households in Pulaski County, MO spend?
Households in Pulaski County spend about $218.9M a year on rent and homeowner costs, $95.8M on groceries and $58.4M on food away from home. Relative to the U.S., household spending in Pulaski County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (55).
Which business types have the highest market scores in Pulaski County, MO?
Of the business types scored in Pulaski County, dentists and orthodontists (77), primary care and pediatric clinics (76) and medical and dental practices (70) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #113 of 1,886 scored counties.
How does Pulaski County, MO compare with the U.S.?
Median household income in Pulaski County is $64,466, 20% below the U.S. median of $80,734. The population rose 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $189,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for property management companies (2.6 times the U.S. rate) and lowest for dentists and orthodontists (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Pulaski County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pulaski County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pulaski County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pulaski County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.