County profile · Missouri
Wright County, MO market data
How Wright County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 19,671
- +8.0% since 2020
- Households
- 7,187
- Median household income
- $47,909
- +37.8% vs. 2015–2019, before inflation
- Median home value
- $160,100
- Jobs located here
- 4,308
- Highest market score
- 76
- Doctors, dentists and clinics, #185 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Wright County by name and distance, and the households and spending within reach. Or open the report at the center of Wright County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wright County has an estimated 19,671 people and 7,187 households. Population estimates put the population change in Wright County from 2020 to 2025 at +8.0%, faster than the U.S. (+3.1%). Median household income in Wright County is $47,909, 41% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.8%, before inflation.
Relative to the U.S., household spending in Wright County runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on child care and other personal services (48).
Of the business types scored in Wright County, medical and dental practices (76), dentists and orthodontists (72) and fast food and sandwich shops (64) have the highest Groundwork market scores. For medical and dental practices, that ranks #185 of 2,394 scored counties.
Against the U.S., map listings per household run highest for pet businesses (3.2 times the U.S. rate) and lowest for medical and dental practices (49% below the U.S. rate).
All 56 business types in Wright County
Highest Groundwork market score first. Each score compares Wright County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 76 | #185 of 2,394 | 31 | 43.1 | $269K | 176 | 4 |
| Dentists and orthodontists | 72 | #218 of 1,886 | 5 | 7.0 | $1.7M | 169 | 4 |
| Fast food and sandwich shops | 64 | #585 of 2,222 | 7 | 9.7 | $3.1M | 103 | 9 |
| Gas stations | 61 | #709 of 2,358 | 9 | 12.5 | $2.4M | 100 | 11 |
| Clothing, shoes and laundry | 54 | #970 of 2,210 | 12 | 16.7 | $967K | 110 | 3 |
| Car washes and detailing | 53 | #664 of 1,451 | 5 | 7.0 | $1.6M | 65 | Under 3 |
| Clothing and shoe stores | 53 | #949 of 2,087 | 9 | 12.5 | $1.3M | 101 | 3 |
| Tire shops | 52 | #741 of 1,530 | 6 | 8.3 | $1.4M | 54 | Under 3 |
| Gyms, studios and classes | 49 | #1,114 of 2,088 | 7 | 9.7 | $605K | 91 | Under 3 |
| Auto repair shops | 48 | #1,299 of 2,378 | 20 | 27.8 | $407K | 91 | 14 |
| Primary care and pediatrics | 47 | #956 of 1,656 | 7 | 9.7 | $1.2M | 67 | Under 3 |
| Restaurants and cafes | 43 | #1,508 of 2,405 | 68 | 94.6 | $323K | 87 | 27 |
| Pizza | 42 | #1,386 of 2,090 | 12 | 16.7 | $1.8M | 36 | 9 |
| Convenience stores | 42 | #1,417 of 2,261 | 8 | 11.1 | $4.7M | 60 | Under 3 |
| Auto repair and car care | 42 | #1,577 of 2,401 | 38 | 52.9 | $214K | 80 | 20 |
| Real estate | 40 | #1,625 of 2,229 | 19 | 26.4 | Index only | 104 | 8 |
| Real estate agents and brokers | 36 | #1,819 of 2,176 | 19 | 26.4 | Index only | 82 | 5 |
| Hair salons | 35 | #1,883 of 2,339 | 18 | 25.0 | $317K | 74 | Under 3 |
| Home repair trades | 34 | #1,745 of 2,057 | 11 | 15.3 | $1.4M | 59 | 11 |
| Salons, barbers and spas | 34 | #2,010 of 2,385 | 35 | 48.7 | $163K | 77 | Under 3 |
| Gyms | 33 | #1,432 of 1,792 | 6 | 8.3 | $705K | 54 | Under 3 |
| Insurance agencies | 32 | #1,763 of 2,272 | 18 | 25.0 | $726K | 58 | 9 |
| Spas and skin care | 31 | #1,512 of 1,769 | 10 | 13.9 | $571K | 65 | Under 3 |
| Sit-down restaurants | 31 | #2,010 of 2,405 | 41 | 57.0 | $536K | 81 | 15 |
| Grocery and convenience stores | 30 | #1,963 of 2,402 | 23 | 32.0 | $1.6M | 48 | 6 |
| Coffee shops and cafes | 29 | #1,797 of 2,063 | 11 | 15.3 | $2M | 54 | Under 3 |
| Grocery stores | 28 | #1,713 of 2,070 | 9 | 12.5 | $4.2M | 45 | 4 |
| Pet stores | 24 | #874 of 974 | 5 | 7.0 | $929K | 21 | Under 3 |
| Pet businesses | 24 | #2,046 of 2,200 | 24 | 33.4 | $194K | 22 | 5 |
| Roofing and gutters | 23 | #1,099 of 1,177 | 6 | 8.3 | $2.6M | 31 | Under 3 |
| Veterinarians | 20 | #1,388 of 1,485 | 7 | 9.7 | $664K | 24 | 5 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 5.6 | $5.5M | 133 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 5.6 | $1.4M | 76 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 4.2 | $663K | 66 | 6 |
| Collision repair and body shops | Not scored | Not scored | 3 | 4.2 | $2.7M | 88 | 5 |
| Funeral homes | Not scored | Not scored | 3 | 4.2 | $393K | 58 | 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 4.2 | $5.3M | 110 | 7 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 4.2 | $2.4M | 83 | 4 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 4.2 | $2.4M | 145 | 4 |
| Nail salons | Not scored | Not scored | 3 | 4.2 | $1.9M | 114 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 4.2 | $1.5M | 61 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 2.8 | $4.2M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.8 | $7.9M | Too few | 4 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.8 | $4.2M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.4 | $11.6M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.4 | $4.2M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.4 | $8.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Wright County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.1M | $1,131 | 118 |
| Gasoline and other fuels | $21.5M | $2,985 | 115 |
| Food away from home | $22M | $3,060 | 75 |
| Groceries | $37.7M | $5,248 | 83 |
| Personal care products and services | $5.7M | $795 | 79 |
| Child care and other personal services | $2M | $277 | 48 |
| Memberships, classes and admissions | $4.2M | $589 | 60 |
| Medical and dental services | $8.3M | $1,159 | 90 |
| Pets | $4.6M | $646 | 71 |
| Clothing, shoes and related services | $11.6M | $1,614 | 79 |
| Vehicle insurance | $13.1M | $1,819 | 93 |
| Home repairs, maintenance and insurance | $15.8M | $2,192 | 73 |
| Lawn care, cleaning and other household services | $7.3M | $1,014 | 72 |
| Rent and homeowner costs | $85.2M | $11,854 | 71 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wright County
- Population, 2025 estimate
- 19,671+8.0% since 2020
- Households
- 7,187
- Median age
- 40.6
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 682 sq. mi.
- People per square mile
- 28
- Median household income
- $47,909+37.8% vs. 2015–2019, before inflation
- Average household income
- $63,326
- Median home value
- $160,100
- Jobs located here
- 4,308
- Daytime population
- 17,030Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wright County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wright County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Douglas County, MO11,965 people
- Webster County, MO40,500 people
- Texas County, MO25,161 people
- Laclede County, MO36,390 people
- Ozark County, MO8,873 people
- Howell County, MO40,383 people
- Pulaski County, MO53,894 people
- Dallas County, MO17,551 people
Questions
How fast is Wright County, MO growing?
Population estimates put Wright County at 19,671 people in 2025, up 8.0% since 2020, faster than the U.S. (+3.1%). It has 7,187 households. Median household income rose 37.8% from the 2015–2019 survey, before inflation.
How much do households in Wright County, MO spend?
Households in Wright County spend about $85.2M a year on rent and homeowner costs, $37.7M on groceries and $22M on food away from home. Set against the U.S., households in Wright County spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on child care and other personal services (48).
Which business types have the highest market scores in Wright County, MO?
The highest Groundwork market scores in Wright County are for medical and dental practices (76), dentists and orthodontists (72) and fast food and sandwich shops (64). Wright County ranks #185 of 2,394 scored counties for medical and dental practices.
How does Wright County, MO compare with the U.S.?
The median household income in Wright County is $47,909 a year, 41% below the U.S. median of $80,734. The population rose 8.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $160,100, against $332,700 for the U.S. For its number of households, Wright County has the most map listings, relative to the U.S., for pet businesses (3.2 times the U.S. rate) and the fewest for medical and dental practices (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Wright County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wright County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Wright County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wright County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.