Beauty and personal care · County · Mississippi
Nail salons in Stone County, MS
How Stone County, MS compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #1,180 of 1,328 scored counties
#17 of 30 scored counties in Mississippi
- Listings
- 6
- 2 chain locations (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.3M
- On personal care products and services · $785 a household
- Spending per listing
- $877K
- 48% below the U.S.
- Listings per 10k households
- 8.9
- 48% above the U.S.
- Population, 2025
- 19,654
- +7.2% since 2020
See the nail salons around any address in Stone County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, Stone County has a Groundwork market score of 27 (lower middle): #1,180 of 1,328 scored counties and #17 of 30 scored counties in Mississippi. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 6 nail salons in Stone County. 2 of them (33%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 8.9, 48% above the U.S. rate of 6.0.
Households in Stone County spend about $5.3M a year on personal care products and services, or $785 per household, 22% below the U.S. average. That is about $877K of household spending for each salon on map listings, 48% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in Stone County: counts under 3 aren’t published. Between 2020 and 2025, the population of Stone County grew 7.2%, faster than the U.S. (+3.1%).
How Stone County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Stone County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.9 | 5.9 | 6.0 |
| Spending per listing | $877K | $1.3M | $1.7M |
| Households per official establishment | n/a | 6,984 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +72.6% | +23.2% |
| Population growth, 2020–2025 | +7.2% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $785 | $788 | $1,005 |
| Median household income | $61,413 | $56,447 | $80,734 |
| Groundwork market score | 27 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 8Businesses with no payroll
- Map listings, September 2026
- 62 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Stone County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Stone County
- Population, 2025 estimate
- 19,654+7.2% since 2020
- Households
- 6,705
- Median age
- 40.0
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.0
- Land area
- 446 sq. mi.
- People per square mile
- 42
- Median household income
- $61,413+35.0% vs. 2015–2019, before inflation
- Average household income
- $73,100
- Median home value
- $161,100
- Jobs located here
- 3,959
- Daytime population
- 15,638Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Stone County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Stone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for nail salons, numbered among those based in Mississippi, with Stone County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pearl River County, MS | 51 | 9 | 4.1 | $1.9M | +5.6% | #660 of 1,328 |
| 2Jackson County, MS | 47 | 35 | 6.1 | $1.4M | +3.0% | #788 of 1,328 |
| 3DeSoto County, MS | 45 | 56 | 7.9 | $1.2M | +6.3% | #847 of 1,328 |
| 4Lincoln County, MS | 41 | 5 | 3.8 | $2M | +0.5% | #920 of 1,328 |
| 5Hancock County, MS | 41 | 10 | 4.9 | $1.7M | +1.6% | #926 of 1,328 |
| 6Madison County, MS | 39 | 34 | 7.7 | $1.3M | +6.5% | #972 of 1,328 |
| 7Lamar County, MS | 39 | 21 | 8.3 | $1.1M | +4.7% | #975 of 1,328 |
| 8Harrison County, MS | 39 | 72 | 8.6 | $934K | +4.0% | #977 of 1,328 |
| 9Union County, MS | 34 | 5 | 5.1 | $1.5M | +2.3% | #1,062 of 1,328 |
| 10Lafayette County, MS | 34 | 18 | 9.5 | $928K | +6.6% | #1,077 of 1,328 |
| 17Stone County, MS | 27 | 6 | 8.9 | $877K | +7.2% | #1,180 of 1,328 |
Other business types in Stone County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons35
- Barbershops
- Nail salons27
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Stone County, MS?
There are 6 nail salons on map listings in Stone County as of September 2026. 2 of them (33%) are chain locations. The listings count nail salons. No official count is published for nail salons in Stone County: counts under 3 are left out. Official counts also show 8 one-person businesses without payroll.
How much do households in Stone County, MS spend on personal care products and services?
About $5.3M a year, or $785 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 6 nail salons on map listings, it comes to $877K per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 6,705 households in Stone County and national spending patterns by income.
How does Stone County, MS compare with the U.S. for nail salons?
Stone County has 8.9 nail salons per 10,000 households, 48% above the U.S. rate of 6.0. Spending per salon is $877K, 48% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Stone County would have about 3, against 6 on map listings.
How fast is Stone County, MS growing?
Population estimates put Stone County at 19,654 people in 2025, up 7.2% since 2020, faster than the U.S. (+3.1%). It has 6,705 households. The median household income in Stone County is $61,413 a year, 24% below the U.S. median of $80,734. That rose 35.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Stone County scores 27 for nail salons (lower middle), #1,180 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Stone County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Stone County
Screening a site or an acquisition in Stone County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Stone County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.