Groundwork

Health care · County · Michigan

Chiropractors in Otsego County, MI

How Otsego County, MI compares with other counties and the U.S. for chiropractors: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #1,050 of 1,490 scored counties
#45 of 60 scored counties in Michigan

Listings
9
0 chain locations (0%)
Official establishments
7
Businesses with payroll, 2023
Household spending a year
$15.1M
On medical and dental services · $1,343 a household
Spending per listing
$1.7M
30% below the U.S.
Listings per 10k households
8.0
48% above the U.S.
Population, 2025
26,080
+3.8% since 2020

See the chiropractors around any address in Otsego County

The site report maps the chiropractors on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otsego County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on medical and dental services in Otsego County comes to about $15.1M a year: $1,343 per household, 4% above the U.S. average. Spread across 9 chiropractors, that is $1.7M per practice, 30% below the U.S. figure of $2.4M. The spending figure covers all medical and dental services, not only chiropractors.

Otsego County has 9 chiropractors on map listings as of September 2026. None of them are chain locations, against 8% across the U.S. That comes to 8.0 for every 10,000 households, 48% above the U.S. rate of 5.4.

Official counts show 7 businesses with payroll classed as offices of chiropractors in Otsego County in 2023. That is one for every 1,604 households, against one for every 3,237 across the U.S.

Population estimates put the population change in Otsego County from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%). Otsego County scores 39 (lower middle) on the Groundwork market score for chiropractors, ranking #1,050 of 1,490 scored counties and #45 of 60 scored counties in Michigan.

How Otsego County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the chiropractors counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Chiropractors in Otsego County, MI compared with Michigan and the U.S.
MeasureOtsego CountyMichiganU.S.
Listings per 10k households8.05.65.4
Spending per listing$1.7M$2.5M$2.4M
Households per official establishment1,6043,0633,237
Official establishment growth, 2019–2023n/a+1.7%+0.8%
Population growth, 2020–2025+3.8%+0.6%+3.1%
Spending per household on medical and dental services$1,343$1,412$1,288
Median household income$68,183$72,875$80,734
Groundwork market score3951

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 7
Employees, 2023
37
Annual payroll, 2023
$1.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
90 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of chiropractors in Otsego County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Otsego County

Population, 2025 estimate
26,080+3.8% since 2020
Households
11,231
Median age
44.9
Homes lived in by their owners
77%
Vehicles per household
1.9
Land area
515 sq. mi.
People per square mile
50
Median household income
$68,183+25.5% vs. 2015–2019, before inflation
Average household income
$88,599
Median home value
$219,700
Jobs located here
8,813
Daytime population
24,512Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Otsego County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the chiropractors on map listings by name and distance.

Or open the report at the center of Otsego County. Signed out, you see a blurred preview; on an account, each report is one action.

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Chiropractors across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for chiropractors, numbered among those based in Michigan, with Otsego County marked.

Top counties in Michigan

Counties in Michigan ranked for chiropractors by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Clinton County, MI81103.2$4.8M+1.6%#49 of 1,490
2Newaygo County, MI7852.5$5M+3.1%#78 of 1,490
3Cass County, MI7773.3$4.2M+0.2%#96 of 1,490
4Antrim County, MI7754.5$3.1M+5.3%#108 of 1,490
5Barry County, MI7672.9$4.9M+2.2%#110 of 1,490
6Allegan County, MI72214.6$3.2M+2.1%#192 of 1,490
7Wayne County, MI712123.0$4.4M−1.1%#202 of 1,490
8St. Joseph County, MI67104.2$3.1M+0.1%#283 of 1,490
9Shiawassee County, MI65103.6$3.7M−0.4%#322 of 1,490
10Isabella County, MI6393.6$3.4M+0.3%#369 of 1,490
45Otsego County, MI3998.0$1.7M+3.8%#1,050 of 1,490

Other business types in Otsego County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many chiropractors are in Otsego County, MI?

Map listings as of September 2026 show 9 chiropractors in Otsego County. None of them are chain locations. The listings count chiropractors. Official counts show 7 businesses with payroll classed as offices of chiropractors in 2023.

How much do households in Otsego County, MI spend on medical and dental services?

About $15.1M a year, or $1,343 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 9 chiropractors on map listings, it comes to $1.7M per practice. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade. It is estimated from the incomes of the 11,231 households in Otsego County and national spending patterns by income.

How does Otsego County, MI compare with the U.S. for chiropractors?

Otsego County has 8.0 chiropractors per 10,000 households, 48% above the U.S. rate of 5.4. Spending per practice is $1.7M, 30% below the U.S. figure of $2.4M. At the U.S. ratio of chiropractors to household spending, Otsego County would have about 6, against 9 on map listings. There is one business with payroll in the industry for every 1,604 households, against one for every 3,237 across the U.S.

How fast is Otsego County, MI growing?

Population estimates put Otsego County at 26,080 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 11,231 households. The median household income in Otsego County is $68,183 a year, 16% below the U.S. median of $80,734. That rose 25.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otsego County scores 39 for chiropractors (lower middle), #1,050 of 1,490 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Otsego County. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for chiropractors · All 56 business types in Otsego County

Screening a site or an acquisition in Otsego County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Otsego County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.