Fitness and classes · Metro area · Iowa
Martial arts and dance studios in the Ames, IA metro area
The martial arts and dance studios in the Ames, IA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #250 of 387 scored metro areas
#8 of 8 scored metro areas based in Iowa
- Listings
- 24
- 0 chain locations (0%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $44.6M
- On memberships, classes and admissions · $894 a household
- Spending per listing
- $1.9M
- 8% below the U.S.
- Listings per 10k households
- 4.8
- 2% below the U.S.
- Population, 2025
- 128,090
- +2.2% since 2020
See the martial arts and dance studios around any address in the Ames metro area
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ames metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 24 martial arts and dance studios in the Ames metro area. None of them are chain locations, against 7% across the U.S. Per 10,000 households, that is 4.8, 2% below the U.S. rate of 4.9.
Household spending on memberships, classes and admissions in the Ames metro area comes to about $44.6M a year: $894 per household, 9% below the U.S. average. Spread across 24 martial arts and dance studios, that is $1.9M per studio, 8% below the U.S. figure of $2M. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade.
In 2023, official counts showed 15 businesses with payroll in the Ames metro area classed as sports, recreation and fine arts instruction. That is one for every 3,323 households, against one for every 3,473 across the U.S.
Population estimates put the population change in the Ames metro area from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). The Groundwork market score for martial arts and dance studios in the Ames metro area is 44 (lower middle), #250 of 387 scored metro areas and #8 of 8 scored metro areas based in Iowa.
How the Ames metro area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ames metro area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.8 | 4.4 | 4.9 |
| Spending per listing | $1.9M | $2M | $2M |
| Households per official establishment | 3,323 | 4,400 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | +4.2% | +11.1% |
| Population growth, 2020–2025 | +2.2% | +1.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $894 | $890 | $983 |
| Median household income | $73,127 | $75,059 | $80,734 |
| Groundwork market score | 44 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 107
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 240 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in the Ames metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ames metro area
- Population, 2025 estimate
- 128,090+2.2% since 2020
- Households
- 49,840
- Median age
- 35.1
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 1,143 sq. mi.
- People per square mile
- 111
- Median household income
- $73,127+24.8% vs. 2015–2019, before inflation
- Average household income
- $97,543
- Median home value
- $246,300
- Jobs located here
- 57,558
- Daytime population
- 130,790Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ames metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of the Ames metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across Iowa
Every Iowa market ranked →The highest-scoring metro areas in Iowa for martial arts and dance studios, numbered among those based in Iowa (a market based in another state is listed without a number), with the Ames metro area marked.
Top metro areas in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waterloo-Cedar Falls, IA | 65 | 17 | 2.4 | $3.4M | +0.5% | #59 of 387 |
| 2Des Moines-West Des Moines, IA | 60 | 147 | 5.0 | $2.1M | +6.7% | #100 of 387 |
| 3Davenport-Moline-Rock Island, IA-IL | 54 | 69 | 4.3 | $2M | −0.9% | #146 of 387 |
| 4Iowa City, IA | 52 | 34 | 4.7 | $2M | +4.1% | #165 of 387 |
| 5Sioux City, IA-NE-SD | 52 | 24 | 4.3 | $2M | +1.0% | #167 of 387 |
| Omaha, NE-IA | 51 | 208 | 5.3 | $1.9M | +4.2% | #175 of 387 |
| 6Dubuque, IA | 49 | 18 | 4.4 | $2.1M | +0.1% | #192 of 387 |
| 7Cedar Rapids, IA | 49 | 53 | 4.6 | $2M | +1.0% | #195 of 387 |
| 8Ames, IA | 44 | 24 | 4.8 | $1.9M | +2.2% | #250 of 387 |
Other business types in the Ames metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes34
- Gyms30
- Yoga, Pilates and fitness studios52
- Martial arts and dance studios44
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in the Ames, IA metro area?
There are 24 martial arts and dance studios on map listings in the Ames metro area as of September 2026. None of them are chain locations. The listings count martial arts and dance studios. Official counts show 15 businesses with payroll classed as sports, recreation and fine arts instruction in 2023.
How much do households in the Ames, IA metro area spend on memberships, classes and admissions?
About $44.6M a year, or $894 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 24 martial arts and dance studios on map listings, it comes to $1.9M per studio. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios. It is estimated from the incomes of the 49,840 households in the Ames metro area and national spending patterns by income.
How does the Ames, IA metro area compare with the U.S. for martial arts and dance studios?
The Ames metro area has 4.8 martial arts and dance studios per 10,000 households, 2% below the U.S. rate of 4.9. Spending per studio is $1.9M, 8% below the U.S. figure of $2M. At the national ratio of martial arts and dance studios to household spending, the Ames metro area would have about 22, against 24 on map listings. There is one business with payroll in the industry for every 3,323 households, against one for every 3,473 across the U.S.
How fast is the Ames, IA metro area growing?
Population estimates put the Ames metro area at 128,090 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 49,840 households. Median household income in the Ames metro area is $73,127, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ames metro area scores 44 for martial arts and dance studios (lower middle), #250 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ames metro area. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in the Ames metro area
Screening a site or an acquisition in the Ames metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ames metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.