County profile · Kentucky
Franklin County, KY market data
Population, household spending and competition for 56 business types in Franklin County, each scored against other counties.
- Population, 2025
- 52,649
- +2.0% since 2020
- Households
- 22,718
- Median household income
- $65,298
- +16.0% vs. 2015–2019, before inflation
- Median home value
- $216,600
- Jobs located here
- 35,970
- Highest market score
- 78
- Grocery and convenience stores, #216 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Franklin County by name and distance, and the households and spending within reach. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 52,649 people live in Franklin County, in 22,718 households. Population estimates show Franklin County grew 2.0% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Franklin County is $65,298 a year, 19% below the U.S. median of $80,734. That rose 16.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Franklin County spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
The highest Groundwork market scores in Franklin County are for grocery and convenience stores (78), house cleaning businesses (65) and spas and skin care studios (64). Franklin County ranks #216 of 2,402 scored counties for grocery and convenience stores.
Franklin County is part of the Frankfort area. For its number of households, Franklin County has the most map listings, relative to the U.S., for gas stations (65% above the U.S. rate) and the fewest for spas and skin care studios (58% below the U.S. rate).
All 56 business types in Franklin County
Highest Groundwork market score first. Each score compares Franklin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 78 | #216 of 2,402 | 25 | 11.0 | $5.3M | 156 | 7 |
| House cleaning | 65 | #161 of 847 | 5 | 2.2 | $6.3M | 99 | 5 |
| Spas and skin care | 64 | #385 of 1,769 | 11 | 4.8 | $1.7M | 199 | 4 |
| Landscaping and lawn care | 63 | #411 of 1,493 | 12 | 5.3 | $2.6M | 90 | 16 |
| Convenience stores | 62 | #681 of 2,261 | 17 | 7.5 | $7.8M | 98 | Under 3 |
| Coffee shops and cafes | 61 | #557 of 2,063 | 14 | 6.2 | $5.7M | 155 | 12 |
| Lawn, cleaning and pest control | 57 | #618 of 1,771 | 22 | 9.7 | $1.4M | 86 | 24 |
| Child care and preschools | 57 | #639 of 1,611 | 11 | 4.8 | $816K | 81 | 8 |
| Real estate agents and brokers | 57 | #694 of 2,176 | 39 | 17.2 | Index only | 154 | 13 |
| Sit-down restaurants | 57 | #855 of 2,405 | 95 | 41.8 | $844K | 127 | 38 |
| Nail salons | 56 | #502 of 1,328 | 8 | 3.5 | $2.4M | 143 | Under 3 |
| HVAC and plumbing | 53 | #766 of 1,707 | 17 | 7.5 | $3.6M | 76 | 13 |
| Clothing and shoe stores | 53 | #942 of 2,087 | 29 | 12.8 | $1.4M | 109 | 9 |
| Clothing, shoes and laundry | 53 | #1,024 of 2,210 | 41 | 18.0 | $977K | 111 | 9 |
| Property management | 52 | #410 of 910 | 7 | 3.1 | Index only | 84 | 3 |
| Veterinarians | 52 | #691 of 1,485 | 8 | 3.5 | $2.4M | 86 | 7 |
| Pet businesses | 52 | #1,016 of 2,200 | 31 | 13.6 | $607K | 69 | 10 |
| Salons, barbers and spas | 52 | #1,057 of 2,385 | 78 | 34.3 | $245K | 115 | 12 |
| Car washes and detailing | 51 | #695 of 1,451 | 7 | 3.1 | $2.8M | 110 | 4 |
| Insurance agencies | 51 | #1,086 of 2,272 | 39 | 17.2 | $1.4M | 110 | 22 |
| Martial arts and dance studios | 49 | #695 of 1,334 | 7 | 3.1 | $2.1M | 103 | Under 3 |
| Real estate | 49 | #1,140 of 2,229 | 58 | 25.5 | Index only | 130 | 26 |
| Electricians | 48 | #642 of 1,160 | 9 | 4.0 | $6.8M | 57 | 8 |
| Bakeries and dessert shops | 48 | #998 of 1,889 | 19 | 8.4 | $4.2M | 102 | 12 |
| Hair salons | 48 | #1,291 of 2,339 | 48 | 21.1 | $399K | 93 | 8 |
| Barbershops | 47 | #772 of 1,356 | 9 | 4.0 | $2.1M | 113 | Under 3 |
| Home repair trades | 47 | #1,206 of 2,057 | 37 | 16.3 | $1.7M | 68 | 25 |
| Gyms | 45 | #1,105 of 1,792 | 15 | 6.6 | $969K | 74 | 5 |
| Gyms, studios and classes | 45 | #1,325 of 2,088 | 29 | 12.8 | $501K | 76 | 5 |
| Tire shops | 44 | #927 of 1,530 | 9 | 4.0 | $2.1M | 86 | 4 |
| Restaurants and cafes | 44 | #1,453 of 2,405 | 217 | 95.5 | $369K | 100 | 100 |
| Auto repair shops | 44 | #1,490 of 2,378 | 51 | 22.4 | $379K | 85 | 17 |
| Auto repair and car care | 43 | #1,514 of 2,401 | 82 | 36.1 | $235K | 88 | 29 |
| Mortgage brokers and lenders | 42 | #588 of 887 | 10 | 4.4 | Index only | 84 | 3 |
| Roofing and gutters | 42 | #775 of 1,177 | 11 | 4.8 | $5.6M | 66 | 4 |
| Pizza | 42 | #1,357 of 2,090 | 19 | 8.4 | $4.2M | 83 | 50 |
| Pest control | 40 | #488 of 699 | 5 | 2.2 | $6.3M | 62 | 3 |
| Funeral homes | 40 | #971 of 1,472 | 6 | 2.6 | $457K | 67 | Under 3 |
| Pet grooming and boarding | 38 | #1,024 of 1,461 | 13 | 5.7 | $1.4M | 57 | Under 3 |
| Gas stations | 38 | #1,663 of 2,358 | 41 | 18.0 | $1.5M | 64 | 31 |
| Collision repair and body shops | 37 | #967 of 1,327 | 10 | 4.4 | $1.9M | 63 | 5 |
| Yoga, Pilates and fitness studios | 36 | #625 of 777 | 7 | 3.1 | $2.1M | 51 | 5 |
| Optometrists and eye care | 35 | #1,005 of 1,302 | 11 | 4.8 | $2.2M | 69 | 4 |
| Chiropractors | 35 | #1,148 of 1,490 | 13 | 5.7 | $1.8M | 77 | 8 |
| Fast food and sandwich shops | 34 | #1,708 of 2,222 | 36 | 15.8 | $2.2M | 73 | 50 |
| Physical therapy | 31 | #1,184 of 1,422 | 13 | 5.7 | $1.8M | 76 | 11 |
| Primary care and pediatrics | 31 | #1,366 of 1,656 | 21 | 9.2 | $1.1M | 64 | 35 |
| Pet stores | 28 | #808 of 974 | 7 | 3.1 | $2.7M | 59 | 3 |
| Dentists and orthodontists | 27 | #1,722 of 1,886 | 33 | 14.5 | $723K | 74 | 19 |
| Doctors, dentists and clinics | 25 | #2,217 of 2,394 | 226 | 99.5 | $106K | 69 | 77 |
| Grocery stores | Not scored | Not scored | 4 | 1.8 | $33M | 355 | 5 |
| Laundromats | Not scored | Not scored | 3 | 1.3 | $13.3M | 107 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.3 | $6.4M | 47 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.9 | $20M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.9 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $23.9M | Too few | Under 3 |
Household spending in Franklin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.3M | $850 | 89 |
| Gasoline and other fuels | $63M | $2,774 | 107 |
| Food away from home | $80.1M | $3,528 | 87 |
| Groceries | $131.8M | $5,803 | 92 |
| Personal care products and services | $19.1M | $843 | 84 |
| Child care and other personal services | $9M | $395 | 68 |
| Memberships, classes and admissions | $14.5M | $640 | 65 |
| Medical and dental services | $23.9M | $1,051 | 82 |
| Pets | $18.8M | $828 | 91 |
| Clothing, shoes and related services | $40M | $1,762 | 86 |
| Vehicle insurance | $54.1M | $2,380 | 122 |
| Home repairs, maintenance and insurance | $61.3M | $2,698 | 89 |
| Lawn care, cleaning and other household services | $31.6M | $1,390 | 98 |
| Rent and homeowner costs | $326.7M | $14,379 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Franklin County
- Population, 2025 estimate
- 52,649+2.0% since 2020
- Households
- 22,718
- Median age
- 40.9
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 208 sq. mi.
- People per square mile
- 249
- Median household income
- $65,298+16.0% vs. 2015–2019, before inflation
- Average household income
- $88,985
- Median home value
- $216,600
- Jobs located here
- 35,970
- Daytime population
- 63,912Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
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- Woodford County, KY27,279 people
- Scott County, KY59,536 people
- Shelby County, KY49,096 people
- Owen County, KY11,330 people
- Fayette County, KY323,725 people
- Henry County, KY15,856 people
- Jessamine County, KY54,588 people
Questions
How fast is Franklin County, KY growing?
Population estimates put Franklin County at 52,649 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 22,718 households. Against the 2015–2019 survey, median household income rose 16.0%, before inflation.
How much do households in Franklin County, KY spend?
Households in Franklin County spend about $326.7M a year on rent and homeowner costs, $131.8M on groceries and $80.1M on food away from home. Relative to the U.S., household spending in Franklin County runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Which business types have the highest market scores in Franklin County, KY?
Of the business types scored in Franklin County, grocery and convenience stores (78), house cleaning businesses (65) and spas and skin care studios (64) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #216 of 2,402 scored counties.
How does Franklin County, KY compare with the U.S.?
Median household income in Franklin County is $65,298, 19% below the U.S. median of $80,734. The population rose 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $216,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (65% above the U.S. rate) and lowest for spas and skin care studios (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Franklin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.