Groundwork

Food and drink · Small-town market · Kentucky

Pizza places in the Danville, KY area

Competitor counts, household spending and official business counts for pizza places in the Danville, KY area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 36 out of 100: Lower middle

Ranked #400 of 520 scored small-town markets
#8 of 15 scored small-town markets based in Kentucky

Listings
23
21 chain locations (91%)
Official establishments
45
All limited-service restaurants · +18.4% since 2019
Household spending a year
$70.2M
On food away from home · $3,226 a household
Spending per listing
$3.1M
40% below the U.S.
Listings per 10k households
10.6
33% above the U.S.
Population, 2025
56,985
+3.6% since 2020

See the pizza places around any address in the Danville area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for pizza places in the Danville area is 36 (lower middle), #400 of 520 scored small-town markets and #8 of 15 scored small-town markets based in Kentucky. That puts it in the bottom quarter of small-town markets.

Map listings as of September 2026 show 23 pizza places in the Danville area. Chain locations make up 91% of them, against 58% across the U.S. That is 10.6 per 10,000 households, 33% above the U.S. rate of 8.0.

Households in the Danville area spend about $70.2M a year on food away from home, or $3,226 per household, 21% below the U.S. average. That is about $3.1M of household spending for each pizza place on map listings, 40% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

Official counts show 45 businesses with payroll classed as limited-service restaurants in the Danville area in 2023, up 18.4% from 2019. That is one for every 483 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 1 SBA-backed loan worth $679K has gone to businesses classed as limited-service restaurants in the Danville area. Population estimates show the Danville area grew 3.6% from 2020 to 2025, faster than the U.S. (+3.1%).

How the Danville area compares

The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Danville, KY area compared with Kentucky and the U.S.
MeasureDanville areaKentuckyU.S.
Listings per 10k households10.610.58.0
Spending per listing$3.1M$3.3M$5.1M
Households per official establishment (all limited-service restaurants)483519478
Official establishment growth, 2019–2023+18.4%+5.7%+6.1%
Population growth, 2020–2025+3.6%+2.2%+3.1%
Spending per household on food away from home$3,226$3,489$4,070
Median household income$56,921$63,726$80,734
Groundwork market score3628

Official counts and lending

Businesses

Official establishments, 2019 to 2023
45All limited-service restaurants · +18.4% over the period
Employees, 2023
844
Annual payroll, 2023
$16M
One-person businesses, 2023
0All limited-service restaurants with no payroll
Map listings, September 2026
2321 chain locations
Listings at the U.S. rate for this spending
14The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$679K

SBA-backed loans to businesses classed as limited-service restaurants in the Danville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Danville area

Population, 2025 estimate
56,985+3.6% since 2020
Households
21,750
Median age
40.7
Homes lived in by their owners
72%
Vehicles per household
1.9
Land area
513 sq. mi.
People per square mile
108
Median household income
$56,921+27.1% vs. 2015–2019, before inflation
Average household income
$75,884
Median home value
$173,400
Jobs located here
19,031
Daytime population
53,708Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Danville area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring small-town markets in Kentucky for pizza places, numbered among those based in Kentucky, with the Danville area marked.

Top small-town markets in Kentucky

Small-town markets in Kentucky ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Richmond-Berea, KY58418.3$4M+7.0%#170 of 520
2Frankfort, KY56268.0$4.4M+3.1%#190 of 520
3Mayfield, KY54117.8$4M+1.4%#219 of 520
4Murray, KY44127.9$4M+4.9%#314 of 520
5Mount Sterling, KY422413.2$2.4M+3.1%#336 of 520
6Glasgow, KY40209.0$3.4M+2.6%#357 of 520
7Campbellsville, KY40149.5$3.3M+3.4%#358 of 520
8Danville, KY362310.6$3.1M+3.6%#400 of 520
9Somerset, KY352911.1$2.8M+3.5%#413 of 520
10Franklin, KY301012.5$2.7M+5.9%#458 of 520

Other business types in the Danville area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Danville, KY area?

There are 23 pizza places on map listings in the Danville area as of September 2026. 21 of them (91%) are chain locations. The listings count pizza restaurants. Official counts show 45 businesses with payroll classed as limited-service restaurants in 2023, up 18.4% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.

How much do households in the Danville, KY area spend on food away from home?

About $70.2M a year, or $3,226 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 23 pizza places on map listings, it comes to $3.1M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 21,750 households in the Danville area and national spending patterns by income.

How does the Danville, KY area compare with the U.S. for pizza places?

The Danville area has 10.6 pizza places per 10,000 households, 33% above the U.S. rate of 8.0. Spending per pizza place is $3.1M, 40% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Danville area would have about 14, against 23 on map listings. There is one business with payroll in the industry for every 483 households, against one for every 478 across the U.S. The official count rose 18.4% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Danville, KY area growing?

Population estimates put the Danville area at 56,985 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 21,750 households. The median household income in the Danville area is $56,921 a year, 29% below the U.S. median of $80,734. That rose 27.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Danville area scores 36 for pizza places (lower middle), #400 of 520 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Danville area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Danville area

Screening a site or an acquisition in the Danville area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.